Beer in Japan
Beer posted a total volume increase in 2022, thanks to a rebound in on-trade sales. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any restrictions. As a result, on-trade volume sales of beer recorded dynamic growth. Nevertheless, in 2022 on-trade volume sales only recovered to less than 60% of that seen in 2019, pre-pandemic. This is because working from home has taken root, and the opportunities for after work dr...
Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BEER IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total beer volumes increase thanks to a rebound in on-trade sales
On-trade rebound and new products strengthen Asahi’s lead
Non alcoholic beer records a decline after strong growth in 2021
PROSPECTS AND OPPORTUNITIES
A drastic impact expected due to tax reformation from 2023
With lifestyle changes, on-trade sales will struggle in the long run
Non alcoholic beer has further potential if new demand is successfully cultivated
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
Table 1 Number of Breweries 2017-2022
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2017-2022
Table 3 Sales of Beer by Category: Total Value 2017-2022
Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 10 Sales of Beer by Craft vs Standard 2017-2022
Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN JAPAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2017-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total beer volumes increase thanks to a rebound in on-trade sales
On-trade rebound and new products strengthen Asahi’s lead
Non alcoholic beer records a decline after strong growth in 2021
PROSPECTS AND OPPORTUNITIES
A drastic impact expected due to tax reformation from 2023
With lifestyle changes, on-trade sales will struggle in the long run
Non alcoholic beer has further potential if new demand is successfully cultivated
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
Table 1 Number of Breweries 2017-2022
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2017-2022
Table 3 Sales of Beer by Category: Total Value 2017-2022
Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 10 Sales of Beer by Craft vs Standard 2017-2022
Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN JAPAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2017-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources