Beer in Iran

August 2017 | 27 pages | ID: BD6F0121326EN
Euromonitor International Ltd

Abstracts

Non-alcoholic beer remained a dynamic product in 2016 due to being the only permitted type of beer according to Islamic law. It also benefited from generally being perceived as a healthier option than carbonates. Non-alcoholic beer is also offered in a wide range of flavours.

Euromonitor International's Beer in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
  Table 1 Number of Breweries 2011-2015
Category Data
  Table 2 Sales of Beer by Category: Total Volume 2011-2016
  Table 3 Sales of Beer by Category: Total Value 2011-2016
  Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
  Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
  Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
  Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
  Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
  Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
  Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
  Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
  Table 14 Forecast Sales of Beer by Category: Total Volume 2016-2021
  Table 15 Forecast Sales of Beer by Category: Total Value 2016-2021
  Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
  Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Arpanoosh Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
  Summary 1 Arpanoosh Co: Key Facts
Competitive Positioning
  Summary 2 Arpanoosh Co: Competitive Position 2016
Behnoush Iran Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
  Summary 3 Behnoush Iran Co: Key Facts
  Summary 4 Behnoush Iran Co: Operational Indicators
Competitive Positioning
  Summary 5 Behnoush Iran Co: Competitive Position 2016
Sirang Koohrang Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
  Summary 6 Sirang Koohrang Co: Key Facts
Competitive Positioning
  Summary 7 Sirang Koohrang Co: Competitive Position 2016
Executive Summary
Non-alcoholic Beer Remains the Only Available Product in 2016
Falling Purchasing Power As A Result of General Economic Stagnation Hampers Growth in 2016
Leadership of Behnoush Challenged by the Widespread Activities of Its Competitors
the Off-trade Accounts for the Majority of Sales But Is Once Again Outperformed by the On-trade in 2016
Healthy Growth Predicted Over the Next Five Years If the Political and Economic Situation Improves
Market Background
Legislation
Taxation and Duty Levies
  Table 18 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
  Summary 8 Key New Product Developments 2016
Market Indicators
  Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 23 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 32 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
  Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
  Summary 9 Research Sources