Beer Industry: Market Research Report

December 2011 | 133 pages | ID: B0FFA05971FEN
Global Industry Analysts, Inc

Abstracts

The global outlook series on the Beer Industry announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

Illustrated with 35 fact-rich market data tables, the report offers a rudimentary overview of the industry and highlights latest trends and demand drivers.

Regional markets briefly abstracted and covered include United States, Canada, France, Germany, Italy, UK, Spain, Russia, Australia, New Zealand, China, India, Japan, South Korea, Vietnam, Brazil and Peru.

The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 557 companies worldwide.

Contents

1.INDUSTRY OVERVIEW

Current Market Scenario
Region Wise Consumption and Production Analysis

Table 1. Global Market for Beer by Geographic Region – North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Consumption Figures in Million Kiloliters for Years 2010 through 2015

Table 2. Global Five Year Perspective for Beer by Geographic Region – Percentage Breakdown of Volume Consumption for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2011 & 2015

Table 3. Global Beer Market (2009): Top Five Producing Regions Ranked by Industry Volume in Million Hectoliters

2.TRENDS AND ISSUES

Changing Consumer Preferences Erode Beer Demand
New Beer Varieties Set to Change Market Dynamics
Malternatives Cannibalize the Beer Segment
Rising Beer Consumption Cannibalizes Share of Alcoholic Spirits in Developing Markets

Table 4. Global Alcohol Market (2000 & 2010): Percentage Share Breakdown by Segments – Spirits, Beer and Wine

Flavored Beer to Lure Consumers
Biggest Regional Producers Target Global Market through Consolidation

Table 5. Global Leading Beer Producers (2010): Percentage Breakdown of Market Share for Anheuser-Busch InBev, SABMiller, Heineken, Carlsberg and Others

Four Brewers Perched on the Top Amass Half of the Market Share
A Glance at the Top Four
Anheuser Busch InBev
SABMiller
Heineken
Carlsberg
Brands

Table 6. Leading Global Beer Brands (2011): Percentage Breakdown of Market Share for Snow Beer, Bud Light, Budweiser, Skol Beer, Tsingtao, Brahma, Coors Light, Corona Extra, Heineken, Yanjing and Others

Tracking Consumption Pattern
Market to Grow for Specialty and Craft Beer
Advent of Non-Alcoholic Beer
Growth of the Indian Premium Beer Market
Beer & Ales – A Sub-Segment of the Beverages Industry
Rising Popularity of Specialty Beers
Volume Pressures Drive Surge in Ad-Spend
Competition Predominantly at Local Level
Competition Based on Distribution Dominance
Low Tariff and Non-tariff Barriers to Boost Competition
Direct Distribution and Bypassing of Intermediaries to Cut Costs
Product Innovation to Withstand Taut Competition
Technologies Affecting the Beer Industry

3.TECHNOLOGICAL TRENDS IN RETROSPECT

Carlsberg Introduces Refillable PEN Bottles
ACTIS Technology for PET Bottles Enhances Barrier Qualities
‘DRAWBOX’ Draught Beer Dispenser
Technology/R&D: Developments in Barrier PET by Tetra Pak

4.MERGERS AND ACQUISITIONS

5.STRATEGIC CORPORATE DEVELOPMENTS

6.PRODUCT LAUNCHES

A REGIONAL MARKET PERSPECTIVE

1.THE UNITED STATES

American Beer Drinkers Trading Down to Sub-Premium Brands

Table 7. US Market for Alcoholic Beverages (2011): Percentage Share Breakdown of Drinker Preference for Beer, Wine and Hard Liquor

Table 8. Beer Market in the US (2011): Per Capita Consumption in Gallons by Region – Northeast, South, East Central, West Central, West, Southwest, and Pacific

Beer Consumption – Demographic Analysis

Table 9. US Recent Past, Current and Future Analysis for Beer by Product Segment: Breakdown of Annual Dollar Sales (in US$ Million) for Lager, Dark Beer, Low Alcohol Beer, and Stout for years 2010 Through 2015

Table 10. US 5-Year Perspective for Beer: Percentage Share Breakdown of Dollar Sales of Lager, Dark Beer, Low Alcohol Beer, and Stout for years 2011 & 2015

Pricing and Competition

Table 11. Top Five Beer Companies in the US (2010): Percentage Breakdown of Market Share for Anheuser Busch InBev, MillerCoors, Crown Imports, Heineken USA, Pabst Brewing and Others

Market Expansion
New Products
Domestic Vs Imported Beer

Table 12. Top 10 Domestic Beer Brands in the US (2011): Percentage Share Breakdown by Brands – Budlight, Budweiser, Coors Light, Miller Lite, Natural Light, Busch Light, Busch, Miller High Life, Keystone Light and Natural Ice

Table 13. Top 10 Imported Beer Brands in the US (2011): Percentage Share Breakdown of Volume Sales by Brands - Corona Extra, Heineken, Modelo Especial, Corona Light, Tecate, Labatt Blue, Labatt Blue Light, Dos Equis XX Lager Especial Stella Artois Lager and Heineken Premium Light lager

Retail Market for Beer

Table 14. Retail Market for Beer in the US (2011): Percentage Share Breakdown of Sales by Distribution Channels – On- Premise (Bar Tavern, Restaurants and Other On-Premise Stores) and Off-Premise (Convenience Stores, Liquor Stores, Grocery Stores and Other Off-Premise Stores)

The US Craft Beer Industry

Table 15. Top 10 Craft Beer Brands in the US (2011): Percentage Share Breakdown of Volume Sales by Brands - Sierra Nevada Pale Ale, Samuel Adams Seasonal, Samuel Adams Boston lager, New Belgium Fat Tire Amber Ale, Shiner Bock, Samuel Adams Variety pack, Widmer Hefeweizen, Sierra Nevada Seasonal, Samuel Adams Light and Sierra Nevada Torpedo Extra IPA

US Breweries

Table 16. US Beer Market (2011): Percentage Share Breakdown of Production by Type of Brewery

Trend towards Popularity of Light Beers
Trade Statistics

Table 17. US Beer Exports (2010):Percentage Breakdown of Value Exports to Destination Countries -Canada, Mexico, Paraguay, Panama, Chile, Taiwan, Australia, South Korea, UK, UAE and Others

Table 18. US Beer Imports (2010):Percentage Breakdown of Value Imports by Country of Origin-Mexico, Netherlands, Canada, Belgium, Germany, Ireland, UK, Jamaica, Italy, Dominican Republic and Others

2.CANADA

Table 19. Canadian Alcoholic Beverage Market (2011)-Percentage Breakdown of Value Sales by Product Type Beer, Wine, Spirits and Others

Imported Beers Outpace Domestic Beer Market
InBev and Molson – Key Players in the Canadian Beer Market

Table 20. Canadian Beer Market (2010): Percentage Breakdown of Market Share by Brewer – In Bev, Molson and Others

Microbreweries Become Popular, But Face Challenges
Light Beers Becoming Popular
Packaged Beer

Table 21. Canada Packaged Beer Market (2011): Percentage Share Breakdown of Packaged Beer by Packaging Format-Large Bottles, Small Bottles and Cans

Canadian Brewers Target Women and Wider Age Group of Men
Concerns of Health Resist Growth
Smoking Bans Result in Declining Sales
Beer Imports:

Table 22. Canada Beer Market (2010): Breakdown of Value Imports by Country of Origin -Netherlands, US, Mexico, Belgium, UK, Ireland, Germany, Denmark, France, Czech Republic and Others (in US$ Million)

3.EUROPE

Concern Over Use of Genetically Modified Food
Consumption

Table 23. European Market for Beer by Geographic Region – France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Consumption Figures in Million Kiloliters for Years 2010 through 2015

Table 24. European Five Year Perspective for Beer by Geographic Region – Percentage Breakdown of Volume Consumption for France, Germany, Italy, UK, Spain and Rest of Europe Markets for Years 2011 & 2015

Table 25. European Per Capita Beer Consumption by Country

3A.FRANCE

Specialty Beers – Order of the Day
Shift in Consumption Trends
Private Label Sales – Slated to Grow

3B.GERMANY

Growing Prominence for Economy and Private Label
Lagers Dominate Despite Declining Demand

3C.ITALY

Major Aspects of Italian Beer Market
Lager Leads the Market

3D.UNITED KINGDOM

On-Trade Beer Sales Decline

Table 26. UK Alcoholic Beverages Market (2011): Percentage Breakdown of Total Production Share by Type-Beer, Spirits, Wine, Cider & Perry and Coolers and RTDs

Table 27. Beer and Cider Market in the UK (2011) Percentage Breakdown of Value Sales by Product Type – Lager, Ale, Cider, and Stout

Changing Preferences of Beer Consumers
Eco-friendly Beer Breweries in the UK
Leveraging on Vertical Integration
Emerging Product Sectors
Distribution

3E.SPAIN

Changes in Tourism Trends – A Concern
Growing Demand for Non-/Low- Alcoholic Beers

3F.RUSSIA

Beer Production Forecast to Decline in Russia

Table 28. Alcoholic Beverages Market in Russia (2009): Production in Decaliters by Product Type – Beer, Grape Wine, Sparkling Wine, Brandy, and Fruit Wine

An Overview of the Russian Brewing Industry
Health Consciousness – Major Growth Factor
Consolidation Provides an Opportunity for International Companies

4.ASIA-PACIFIC

Asia, the World’s Largest Beer Producing Region
Region Wise Analysis

Table 29. Asia-Pacific Market for Beer by Geographic Region – China, Japan and Rest of Asia Pacific Markets Independently Analyzed with Annual Consumption Figures in Million Kiloliters for Years 2010 through 2015

Table 30. Asia-Pacific Five Year Perspective for Beer by Geographic Region – Percentage Breakdown of Volume Consumption for China, Japan and Rest of Asia-Pacific Markets for Years 2011 & 2015

4A.AUSTRALIA & NEW ZEALAND

Overview
Imported Beers – Gaining Acceptance Despite High Prices
Premium Beer – Prime Growth Segment
Dark Beers – A Potential Segment
Advertising and Packaging – Effective Marketing Tools

4B.CHINA

China - The largest Beer Producing Nation

Table 31. China Alcoholic Beverage Market (2011): Percentage Breakdown of Volume Sales by Product Type-Beer, Wine and Spirits

Opportunities and Challenges in the Chinese Beer Industry
Entry Barriers for New Market Entrants
High Growth Potential
Rapid Economic Development Propels Beer Sales
Foreign Investment – Catalyst to Industry Growth

Table 32. Leading Breweries in China (2011): Percentage Breakdown of Market Share for China Resources Breweries, Tsingtao, AB-InBev, Yanjing and Others

Table 33. China Beer Market (2010): Percentage Breakdown of Volume Sales in Millions of Liters by Brands Snow, Tsingtao,Yanjing, Harbin (Anheuser-Busch InBev NV), Zhujiang, Hans, Jinxing, Liquan, Sedrin (Anheuser-Busch InBev NV), Laoshan, Harbin (Anheuser-Busch), Sedrin (InBev) and Others

China’s Jiangsu Province: A Famous Destination for Foreign Brewers
Extensive Localization of Operations
Technological Development and Consolidation Drives the Industry
Market Conditions

4C.INDIA

Local Brands Dominate the Market

4D.JAPAN

Japanese Beer Shipments Down
As Sales Plummet Producers Shift Focus to Low Cost Beer
Overview of the Market
Market Factors
Outlook

4E.SOUTH KOREA

Table 34. South Korea Alcoholic Beverage Market (2011): Percentage Breakdown of Value Sales by Product Type- Beer, Soju, Mak-Gul-Lee, Fruit Wine and Others

4F.VIETNAM

Fierce Competition in Vietnam Beer Market Amidst Growth

5.SOUTH AMERICA

5A.BRAZIL

Table 35. Leading Beer Manufacturers in Brazil (2011): Percentage Breakdown of Volume Production for Anheuser-Busch InBev, Schinacariol, Femsa and Grupo Petropolis and Others

Ethnic and Regional Factors Leverage Beer Consumption
Economic Disparities Reflect in Beer Consumption

5B.PERU

Market Overview
Global Directory