Beer in South Korea

Date: June 6, 2017
Pages: 42
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B487BB9CA0DEN
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The social and political environment significantly influenced sales of beer in 2016, with increasing numbers of consumers drinking alone, and the implications of the anti-bribery law. The former helped to fuel growing sales of global beer brands in convenience stores, whilst the latter led to a decline of business meetings and social gatherings with colleagues. Imported premium lager saw a total volume increase of 21% in 2016, to reach 124 million litres, and off-trade volume sales experienced a...

Euromonitor International's Beer in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2016
Category Data
  Table 1 Sales of Beer by Category: Total Volume 2011-2016
  Table 2 Sales of Beer by Category: Total Value 2011-2016
  Table 3 Sales of Beer by Category: % Total Volume Growth 2011-2016
  Table 4 Sales of Beer by Category: % Total Value Growth 2011-2016
  Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
  Table 6 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
  Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 9 GBO Company Shares of Beer: % Total Volume 2012-2016
  Table 10 NBO Company Shares of Beer: % Total Volume 2012-2016
  Table 11 LBN Brand Shares of Beer: % Total Volume 2013-2016
  Table 12 Production, Imports and Exports of Beer: Total Volume 2010-2015
  Table 13 Imports of Beer by Country of Origin: Total Volume 2010-2015
  Table 14 Imports of Beer by Country of Origin: Total Value 2010-2015
  Table 15 Exports of Beer by Country of Destination: Total Volume 2010-2015
  Table 16 Exports of Beer by Country of Destination: Total Value 2010-2015
  Table 17 Forecast Sales of Beer by Category: Total Volume 2016-2021
  Table 18 Forecast Sales of Beer by Category: Total Value 2016-2021
  Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
  Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Hite Jinro Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
  Summary 2 Hite Jinro Co Ltd: Key Facts
  Summary 3 Hite Jinro Co Ltd: Operational Indicators
Competitive Positioning
  Summary 4 Hite Jinro Co Ltd: Competitive Position 2016
Lotte Chilsung Beverage Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
  Summary 5 Lotte Chilsung Beverage Co Ltd: Key Facts
  Summary 6 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Competitive Positioning
  Summary 7 Lotte Chilsung Beverage Co Ltd: Competitive Position 2016
Oriental Brewery Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
  Summary 8 Oriental Brewery Co Ltd: Key Facts
  Summary 9 Oriental Brewery Co Ltd: Operational Indicators
Competitive Positioning
  Summary 10 Oriental Brewery Co Ltd: Competitive Position 2016
Executive Summary
Fast-changing Alcoholic Drinks Market
Lower Alcohol Content and Sparkling Formats Gain Popularity
Established Brands Suffer From Declining Sales
Anti-corruption Law Strongly Hits the On-trade Channel
Targeting At-home Drinking Is Key
Key Trends and Developments
Anti-corruption Law Shifts Drinking Behaviour and Channel Consumption
Sparkling Products Are Making Inroads Into Alcoholic Drinks
the Growing Number of Single Households Enjoy Drinking at Home
Lower Alcohol Products and Rtds Lead New Product Development
  Summary 11 Key New Product Developments 2016
Market Background
Legislation
  Table 21 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
  Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
  Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
  Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 29 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 38 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
  Summary 12 Research Sources
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South Korea Beverage Forecasts October 2014 US$ 788.00 Oct, 2014 · 3 pages

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