Beer in South Korea

June 2023 | 31 pages | ID: B487BB9CA0DEN
Euromonitor International Ltd

Abstracts

Off-trade volume sales of beer in South Korea marginally declined in 2022 as demand for imported lager, which had been driving the growth of the country’s beer consumption at home, was sluggish. Although popular brands such as Budweiser continued to carry out price promotions, the growth of imported lager has remained weak since the government changed the beer tax from ad valorem to specific tax. In addition, the most popular imported lager brands, especially with Japanese and Chinese origins, h...

Euromonitor International's Beer in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Beer in South Korea
Euromonitor International
September 2023

LIST OF CONTENTS AND TABLES

BEER IN SOUTH KOREA
KEY DATA FINDINGS

2022 DEVELOPMENTS

Slow performance for imported brands, while demand for domestic lager grows
Innovation in non-alcoholic segment and craft beer
Beer prices rise due to hike in cost of raw materials
PROSPECTS AND OPPORTUNITIES
Brighter outlook for domestic beer and on-trade consumption
Hyperinflation benefits larger packaging offering value for money
Younger generations aim to reduce alchol consumption
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
Table 1 Number of Breweries 2017-2022
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2017-2022
Table 3 Sales of Beer by Category: Total Value 2017-2022
Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 10 Sales of Beer by Craft vs Standard 2017-2022
Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture

2022 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 4 Research Sources