Beer in Hungary

Date: June 1, 2017
Pages: 48
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BC1B3625C03EN
Leaflet:

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Despite positive economic trends and consumers’ improving purchasing power, beer saw a slowdown in its recovery and only posted slow growth in total volume terms in 2016. Whilst the European Football Championship had a boosting effect at the beginning of the summer, the changeable summer weather and the slower end-year performance had a negative influence. As the lower-income segments are still very price-sensitive in Hungary, on-trade sales of beer continued to suffer; many consumers migrated t...

Euromonitor International's Beer in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2016
  Table 1 Number of Breweries 2011-2016
Category Data
  Table 2 Sales of Beer by Category: Total Volume 2011-2016
  Table 3 Sales of Beer by Category: Total Value 2011-2016
  Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
  Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
  Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
  Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
  Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
  Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
  Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
  Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
  Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015
  Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015
  Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015
  Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015
  Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021
  Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021
  Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
  Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Carlsberg Hungary Kft in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
  Summary 2 Carlsberg Hungary Kft: Key Facts
  Summary 3 Carlsberg Hungary Kft: Operational Indicators
Competitive Positioning
  Summary 4 Carlsberg Hungary Kft: Competitive Position 2016
Dreher Sörgyárak Zrt in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
  Summary 5 Dreher Sörgyárak Zrt: Key Facts
  Summary 6 Dreher Sörgyárak Zrt: Operational Indicators
Competitive Positioning
  Summary 7 Dreher Sörgyárak Zrt: Competitive Position 2016
Executive Summary
the Improving Economy and Rising Disposable Incomes Support Growth
the Environment Is Stabilising, But High Taxes and Prices Continue To Hinder Growth
Competing Through Discounts
On-trade Channel Suffers As Price-sensitive Consumers Turn To the Off-trade Channel
Growing Purchasing Power Will Help To Ensure the Expansion of Demand and Sales
Key Trends and Developments
Private Label - Low Position in Alcoholic Drinks in Hungary, But Starting To Grow
the Economy Improves But Consumers Are Still Price-sensitive - Discounting Affects Both On-trade and Off-trade Channels
Mergers and Acquisitions: Dreher Is Sold
Key New Product Launches
  Summary 8 Key New Product Developments 2016
Market Background
Legislation
  Table 22 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
  Table 23 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
  Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
  Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 30 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
  Summary 9 Research Sources












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