Beer in Hong Kong, China

Date: June 12, 2018
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BF6733EA5A2EN
Leaflet:

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Although the Hong Kong government has been encouraging healthy lifestyles, demand for lager continued to rise over the review period, including in 2017. This was due to the adoption of Westernised drinking habits by young and affluent consumers. With increasing disposable incomes and purchasing power, millennials in Hong Kong are drinking mid-priced or premium beer, as they want to try new flavours or different imported brands. The increasing consumption of imported beer indicates opportunities...

Euromonitor International's Beer in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Rising Demand for Lager Amongst Millennials
Mid-priced Lager To Be Most Dynamic
the Rise of Craft Beer
Competitive Landscape
San Miguel Brewery Hong Kong Leads
International Brands Outperform Domestic Brands
Both the Off-trade and On-trade Channels Perform Well
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2017
Category Data
  Table 1 Sales of Beer by Category: Total Volume 2012-2017
  Table 2 Sales of Beer by Category: Total Value 2012-2017
  Table 3 Sales of Beer by Category: % Total Volume Growth 2012-2017
  Table 4 Sales of Beer by Category: % Total Value Growth 2012-2017
  Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
  Table 6 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
  Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
  Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
  Table 9 GBO Company Shares of Beer: % Total Volume 2013-2017
  Table 10 NBO Company Shares of Beer: % Total Volume 2013-2017
  Table 11 LBN Brand Shares of Beer: % Total Volume 2014-2017
  Table 12 Forecast Sales of Beer by Category: Total Volume 2017-2022
  Table 13 Forecast Sales of Beer by Category: Total Value 2017-2022
  Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
  Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Executive Summary
Alcoholic Drinks Consumption Continues To Rise Amongst Young Adults
Craft Beer Continues To Gain Popularity
International Brands Still Dominate Alcoholic Drinks Preferences
On-trade Sales Continue To Be Higher Than Off-trade Sales
Alcoholic Drinks Is Forecast To Register A Steady Performance
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
  Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
  Summary 2 Key New Product Developments 2017
Market Indicators
  Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
  Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Sources
  Summary 3 Research Sources
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