Beer in Germany

Date: June 12, 2018
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B935CC9B5C3EN
Leaflet:

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The natural saturation of beer and its resulting decline in demand are expected to force retailers to reduce their display space for many beer brands and to no longer accept the many line extensions that have emerged. There were 14,000 breweries and more than 6,000 beer brands in Germany in 2017, which are expected to grow even further over the forecast period, especially due to the many craft breweries and other speciality brewers. With a new brand or line extension entering the category every...

Euromonitor International's Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
High Number of Beer Brands Creates Space Shortage for Retailers
Demand for Healthier Variants Rises
Regionality Trend Supported by Discounters
Competitive Landscape
Radeberger Gruppe Retains Leadership in 2017
Premium Speciality Beers Continue To Attract Attention
Price Increases Put Forward by Large Breweries Change Beer Landscape
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2017
  Table 1 Number of Breweries 2012-2017
Category Data
  Table 2 Sales of Beer by Category: Total Volume 2012-2017
  Table 3 Sales of Beer by Category: Total Value 2012-2017
  Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
  Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
  Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
  Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
  Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
  Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
  Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
  Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
  Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
  Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
  Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
  Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
  Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Executive Summary
Quality Over Quantity
On-trend Drinks Show Fastest Growth
Beer Brewers Dominate Total Volume Sales of Alcoholic Drinks
Competition Between Supermarkets and Discounters Intensifies
Bright Spots in A Declining Market
Market Background
Legislation
  Table 17 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
  Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
  Summary 3 Key New Product Developments 2016-2017
Market Indicators
  Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
  Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
  Summary 4 Research Sources
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