Beer in Germany

July 2024 | 31 pages | ID: B935CC9B5C3EN
Euromonitor International Ltd

Abstracts

Total volume sales for beer in Germany declined in 2023, as off-trade sales suffered from the shift towards more moderate alcohol consumption among young adults, combined with their rising preference for other types of alcoholic drinks, notably spirit-based RTDs. Following the strong post-pandemic resumption of on-trade sales seen in 2022 when on-trade outlets fully reopened, growth continued to be boosted by a continued recovery of on-trade transaction numbers in 2023, albeit at a more moderate...

Euromonitor International's Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Beer in Germany
Euromonitor International
July 2024

LIST OF CONTENTS AND TABLES

BEER IN GERMANY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Beer volume sales stagnate while price pressures create challenges for brewers
Non alcoholic beer remains a bright spot as most other options face decline
Largest players launch aggressive pricing strategies
PROSPECTS AND OPPORTUNITIES
Drop in consumption due to moderation trend will fuel growth of non alcohol beer
Intense competition from RTDs set to hit flavoured/mixed lager
Small brewers set to be hit by high costs but resilience expected for craft beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2023
Table 1 Number of Breweries 2018-2023
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2018-2023
Table 3 Sales of Beer by Category: Total Value 2018-2023
Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 10 Sales of Beer by Craft vs Standard 2018-2023
Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN GERMANY
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2018-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources