Beer in Denmark

Date: July 20, 2016
Pages: 39
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B08B01B7816EN
Leaflet:

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In 2015, beer volume sales declined with this performance much in line with the contracting CAGR of 1% over the review period. The category continued to come under pressure from other forms of alcoholic drinks, such as wine, cider/perry and RTDs. Economy lager recorded the steepest decline of 3%, as consumers increasingly favoured premium lagers. While Danes are renowned for being price sensitive, the category benefited from price decreases during 2014. This move, along with a 15% reduction in e...Euromonitor International's Beer in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2015
  Table 1 Number of Breweries 2010-2015
Category Data
  Table 2 Sales of Beer by Category: Total Volume 2010-2015
  Table 3 Sales of Beer by Category: Total Value 2010-2015
  Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
  Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
  Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
  Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
  Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
  Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
  Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
  Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
  Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
  Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
  Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
  Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
  Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Harboes Bryggeri A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
  Summary 2 Harboes Bryggeri A/S: Key Facts
  Summary 3 Harboes Bryggeri A/S: Operational Indicators
Competitive Positioning
  Summary 4 Harboes Bryggeri A/S: Competitive Position 2015
Royal Unibrew A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
  Summary 5 Royal Unibrew A/S: Key Facts
  Summary 6 Royal Unibrew A/S: Operational Indicators
Competitive Positioning
  Summary 7 Royal Unibrew A/S: Competitive Position 2015
Executive Summary
Positive Performance for Alcoholic Drinks in 2015
Ongoing Decline for Beer Volume Sales
Domestic Players Maintain Their Domination of the Danish Alcoholic Drinks Market
Grocery Retailers Maintain Their Stronghold for Alcoholic Drinks Distribution
Positive Growth Expected for Alcoholic Drinks Over the Forecast Period
Key Trends and Developments
Economic Factors Continue To Impact Sales and Consumption of Alcoholic Drinks
Demographics Shape Demand for Alcoholic Drinks
Distribution Channels for Alcoholic Drinks Become Increasingly Competitive
Key New Product Launches
  Summary 8 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
  Table 22 Taxation and Duty Levies on Alcoholic Drinks
  Table 23   Table Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  Table 25   Table Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 26   Table Selling Margin of a Typical Wine Brand in Retail Channels that do not use Wholesalers 2014
  Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
  Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 30 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
  Summary 9 Research Sources
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Denmark Beer Market Insights Report 2015 US$ 5,592.00 Aug, 2015 · 116 pages
Wine in Denmark US$ 990.00 Jul, 2016 · 43 pages

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