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Beer in Cameroon

July 2023 | 33 pages | ID: B6E4260980DEN
Euromonitor International Ltd

US$ 990.00

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Beer is one of the products subjected to approval by the Ministry of Trade before the price can be altered, and the last time there was a price increase for beer nationwide was in 2019. However, the blowback from the public was swift and vicious. Since then, rising production costs and aggressive fiscal policies have consistently eroded the bottom-line margins of Cameroonian brewers and retailers. The end result has been a strong demand for another price increase for beers nationwide. Numerous m...

Euromonitor International's Beer in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
BEER IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prices uncertain as brewers fail to reach consensus with the Minister of Trade on price increases
Perceived additional benefits drives demand of Guinness stout
Production volume of beer still below 2019 levels as production costs continue to rise, but new launches appear
PROSPECTS AND OPPORTUNITIES
Multiple investments planned by leading player SABC expected to boost production volume in beer
Price of beer in Cameroon expected to increase over the forecast period
Demand for non-alcoholic beer set to be boosted by rising health awareness, albeit growing from a low base
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2017-2022
Table 2 Sales of Beer by Category: Total Value 2017-2022
Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 10 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 11 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 12 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 13 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN CAMEROON
EXECUTIVE SUMMARY
Alcoholic drinks: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources


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