Beer in Belgium

June 2024 | 29 pages | ID: B7C8E9C24E9EN
Euromonitor International Ltd

Abstracts

Beer in Belgium, navigating challenges arising from still relatively high inflation and strong pressure on consumer disposable incomes, saw a decline in both off- and on-trade volume sales in 2023. Despite these economic headwinds, the category offered resilience through intense promotional activity, led by major players like Anheuser-Busch InBev and Brouwerijenin Alken Maes in lager. Within beer, there remained a strong focus on out-of-pocket expenditure. This was why some smaller, cheaper bran...

Euromonitor International's Beer in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Beer in Belgium
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

BEER IN BELGIUM
KEY DATA FINDINGS

2023 DEVELOPMENTS

Heavy promotions cushion the decline in beer consumption
Non-alcoholic and craft beers thrive amid shifting preferences
Promotions, pack format shifts and novelties
PROSPECTS AND OPPORTUNITIES
Beer in Belgium to shift away from high ABV products
Anticipated surge of local breweries and premium offerings
Towards functional beer?
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2023
Table 1 Number of Breweries 2018-2023
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2018-2023
Table 3 Sales of Beer by Category: Total Value 2018-2023
Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 10 Sales of Beer by Craft vs Standard 2018-2023
Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2018-2023
TAXATION AND DUTY LEVIES
Table 19 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 29 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 30 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 31 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources