Beer - Austria

March 2011 | 35 pages | ID: B663975B8B5EN
Euromonitor International Ltd

Abstracts

After the stagnation in 2009 was already seen as a success in economically troubling times, 2010 even saw positive growth. Austrians confirmed their reputation as a beer nation and volume sales increased by 0.5% to 856 million litres in 2010. One of the driving factors was the FIFA World Cup in South Africa, coverage of which boosted beer consumption in bars and at home. On-trade volumes, while still declining, showed a more positive performance with sales down by just 0.3% compared to nearly...

Euromonitor International's Beer in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Beer in Austria
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Volume Sales Increase in 2010
People Turn To Cheaper Products in Times of Economic Crisis
Brau-union Österreich AG Remains Clear Leader
Off-trade Sales Increase
Market Expected To Stabilise Over Forecast Period
Key Trends and Developments
Traditional Categories Defy Economic Crisis
Private Label Products Gain Share
Gastronomy Crisis Fuels Off-trade Growth
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Market Background
Legislation
  Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
  Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
  Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
  Table 4 Selling Margin of a Typical Beer Brand 2010
  Table 5 Selling Margin of a Typical Wine Brand 2010
  Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
  Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
  Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
  Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
  Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
  Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
  Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
  Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
  Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
  Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
  Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
  Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
  Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
  Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Brau-union Österreich AG
Strategic Direction
Key Facts
Summary 4 Brau-Union Österreich AG: Key Facts
Summary 5 Brau-Union Österreich AG: Operational Indicators
Company Background
Production
Summary 6 Brau-Union Österreich AG: Production Statistics 2010
Competitive Positioning
Summary 7 Brau-Union Österreich AG: Competitive Position 2010
Ottakringer Brauerei AG
Strategic Direction
Key Facts
Summary 8 Ottakringer Brauerei AG: Key Facts
Summary 9 Ottakringer Brauerei AG: Operational Indicators
Company Background
Production
Summary 10 Ottakringer Brauerei AG: Production Statistics 2010
Competitive Positioning
Summary 11 Ottakringer Brauerei AG: Competitive Position 2010
Spitz Gesmbh, S
Strategic Direction
Key Facts
Summary 12 S. Spitz GesmbH: Key Facts
Summary 13 S. Spitz GesmbH: Operational Indicators
Company Background
Production
Summary 14 S. Spitz GesmbH: Production Statistics 2010
Competitive Positioning
Summary 15 S. Spitz GesmbH: Competitive Position 2010
Stieglbrauerei Salzburg
Strategic Direction
Key Facts
Summary 16 Stieglbrauerei zu Salzburg GmbH: Key Facts
Summary 17 Stieglbrauerei zu Salzburg GmbH: Operational Indicators
Company Background
Production
Summary 18 Stieglbrauerei zu Salzburg GmbH: Production Statistics 2010
Competitive Positioning
Summary 19 Stieglbrauerei zu Salzburg GmbH: Competitive Position 2010
Wein & Co Handelsges Mbh
Strategic Direction
Key Facts
Summary 20 Wein & Co Handelsges.m.b.H: Key Facts
Summary 21 Wein & Co Handelsges.m.b.H: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 22 Wein & Co Handelsges.m.b.H: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 23 Lager by Price Band 2010
Category Data
  Table 23 Number of Breweries 2005-2010
  Table 24 Sales of Beer by Category: Total Volume 2005-2010
  Table 25 Sales of Beer by Category: Total Value 2005-2010
  Table 26 Sales of Beer by Category: % Total Volume Growth 2005-2010
  Table 27 Sales of Beer by Category: % Total Value Growth 2005-2010
  Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
  Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
  Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
  Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
  Table 32 Beer: Production, Imports and Exports: Total Volume 2004-2009
  Table 33 Beer Exports by Country of Destination: Total Volume 2004-2009
  Table 34 Beer Exports by Country of Destination: Total Value 2004-2009
  Table 35 Beer Imports by Country of Origin: Total Volume 2004-2009
  Table 36 Beer Imports by Country of Origin: Total Value 2004-2009
  Table 37 Company Shares of Beer by National Brand Owner 2006-2010
  Table 38 Company Shares of Beer by Global Brand Owner 2006-2010
  Table 39 Brand Shares of Beer 2007-2010
  Table 40 Forecast Sales of Beer by Category: Total Volume 2010-2015
  Table 41 Forecast Sales of Beer by Category: Total Value 2010-2015
  Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
  Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015