Beer in Australia

June 2024 | 35 pages | ID: B35743B197EEN
Euromonitor International Ltd

Abstracts

Premiumisation has been a consistent trend in alcoholic drinks in the local market, with consumers favouring the higher quality of premium beer in Australia, despite the higher associated cost. However, the consumption of premium lager has been in decline since 2021, as consumers struggle to grapple with high inflation and interest rates, leaving less money to spend on luxuries. Trading down to more affordable alternatives is a common practice adopted by consumers to continue enjoying some of th...

Euromonitor International's Beer in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Beer in Australia
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

BEER IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Mid-priced lager the beneficiary as premiumisation faces inflationary challenges
Further rise in excise tax a concern for manufacturers of beer
On-trade beer records strong growth at the expense of off-trade consumption
PROSPECTS AND OPPORTUNITIES
Rapid growth of RTDs a potential threat to the growth of beer
Strong demand expected for non/low alcohol beer amid changing consumer habits
Sustainable and independent production top of mind for Australian consumers
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2023
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2018-2023
Table 2 Sales of Beer by Category: Total Value 2018-2023
Table 3 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Beer by Craft vs Standard 2018-2023
Table 10 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 11 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 12 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 13 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 4 Research Sources