Bakery in Denmark

Date: October 22, 2010
Pages: 87
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B2B990AF974EN
Leaflet:

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Due to the effects of the economic recession, consumers’ price sensitivity remained the key trend impacting baked goods in 2010. This put value-for-money in focus, and saw an increasing shift towards discounters and private label products. Furthermore, manufacturer price competition greatly intensified with price reductions on leading packaged bread brands such as Schulstad and Kohberg.

Euromonitor International's Baked Goods in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bakery in Denmark
Euromonitor International
October 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Poor Sales Growth As Impact of Economic Downturn Continues
Polarisation Continues To Impact Sales
Leading Manufacturers Lose Out To Private Label Ranges
Discounters Benefit From Rising Price-sensitivity
Constant Value Sales Decline Forecast Due To Ongoing Economic Concerns
Key Trends and Developments
Recession Increases Polarisation
Discounters See Softening But Ongoing Good Growth
Health and Wellness Remains An Important Trend
Among Ethical Consumers Organic Trend Matures While Fairtrade Trend Emerges
Private Label Growth Remains Strong
Market Data
  Table 1 Sales of Packaged Food by Category: Volume 2005-2010
  Table 2 Sales of Packaged Food by Category: Value 2005-2010
  Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 5 GBO Shares of Packaged Food 2005-2009
  Table 6 NBO Shares of Packaged Food 2005-2009
  Table 7 NBO Brand Shares of Packaged Food 2006-2009
  Table 8 Penetration of Private Label by Category 2005-2009
  Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Sales of Packaged Food by Category: Volume 2005-2010
  Table 16 Sales of Packaged Food by Category: Value 2005-2010
  Table 17 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 18 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 19 GBO Shares of Packaged Food 2005-2009
  Table 20 NBO Shares of Packaged Food 2005-2009
  Table 21 NBO Brand Shares of Packaged Food 2006-2009
  Table 22 Penetration of Private Label by Category 2005-2009
  Table 23 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 24 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 25 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 26 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 29 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 30 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 31 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 32 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 33 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 34 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 35 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 36 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 37 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 38 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 39 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 40 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 43 Company Shares of Nutrition/Staples 2005-2009
  Table 44 Brand Shares of Nutrition/Staples 2006-2009
  Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 49 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 50 Sales of Meal Solutions by Category: Value 2005-2010
  Table 51 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 52 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 53 Company Shares of Meal Solutions 2005-2009
  Table 54 Brand Shares of Meal Solutions 2006-2009
  Table 55 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 56 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
Daloon A/S
Strategic Direction
Key Facts
  Summary 2 Daloon A/S: Key Facts
  Summary 3 Daloon A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Findus Danmark A/S
Strategic Direction
Key Facts
  Summary 4 Findus Danmark A/S: Key Facts
  Summary 5 Findus Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Flensted A/S
Strategic Direction
Key Facts
  Summary 6 Flensted A/S: Key Facts
  Summary 7 Flensted A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Kohberg Brød A/S
Strategic Direction
Key Facts
  Summary 8 Kohberg Brød A/S: Key Facts
  Summary 9 Kohberg Brød A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Kohberg Brød A/S: Competitive Position 2009
Mejerigaarden A/S
Strategic Direction
Key Facts
  Summary 11 Mejerigaarden A/S: Key Facts
  Summary 12 Mejerigaarden A/S: Operational Indicators
Company Background
Production
  Summary 13 Mejerigaarden A/S: PRODUCTION Statistics 2009
Competitive Positioning
  Summary 14 Mejerigaarden A/S: Competitive Position 2009
Royal Greenland A/S
Key Facts
  Summary 15 Royal Greenland A/S: Key Facts
  Summary 16 Royal Greenland A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 17 Royal Greenland A/S: Competitive Position 2009
Scandic Food A/S
Strategic Direction
Key Facts
  Summary 18 Scandic Food A/S: Key Facts
  Summary 19 Scandic Food A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 20 Scandic Food: Competitive Position 2009
Toms Gruppen A/S
Strategic Direction
  Summary 21 Toms Gruppen A/S: Key Facts
  Summary 22 Toms Gruppen A/S: Operational Indicators
Company Background
Production
  Summary 23 Toms Gruppen A/S: PRODUCTION Statistics 2009
Competitive Positioning
  Summary 24 Toms Gruppen A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 59 Sales of Baked Goods by Category: Volume 2005-2010
  Table 60 Sales of Baked Goods by Category: Value 2005-2010
  Table 61 Sales of Baked Goods by Category: % Volume Growth 2005-2010
  Table 62 Sales of Baked Goods by Category: % Value Growth 2005-2010
  Table 63 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
  Table 64 Baked Goods Company Shares 2005-2009
  Table 65 Baked Goods Brand Shares 2006-2009
  Table 66 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
  Table 67 Forecast Sales of Baked Goods by Category: Volume 2010-2015
  Table 68 Forecast Sales of Baked Goods by Category: Value 2010-2015
  Table 69 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
  Table 70 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 71 Sales of Biscuits by Category: Volume 2005-2010
  Table 72 Sales of Biscuits by Category: Value 2005-2010
  Table 73 Sales of Biscuits by Category: % Volume Growth 2005-2010
  Table 74 Sales of Biscuits by Category: % Value Growth 2005-2010
  Table 75 Biscuits Company Shares 2005-2009
  Table 76 Biscuits Brand Shares 2006-2009
  Table 77 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
  Table 78 Forecast Sales of Biscuits by Category: Volume 2010-2015
  Table 79 Forecast Sales of Biscuits by Category: Value 2010-2015
  Table 80 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
  Table 81 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 83 Sales of Breakfast Cereals by Category: Value 2005-2010
  Table 84 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
  Table 85 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
  Table 86 Breakfast Cereals Company Shares 2005-2009
  Table 87 Breakfast Cereals Brand Shares 2006-2009
  Table 88 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
  Table 89 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
  Table 90 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
  Table 91 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  Table 92 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
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