Alcoholic Beverages: Market Research Report

December 2011 | 374 pages | ID: AE1007E049AEN
Global Industry Analysts, Inc

Abstracts

The global outlook series on Alcoholic Beverages provides a collection of statistical findings, market briefs, and concise summaries of research findings.

Amply illustrated with market data, tables, charts, and graphs, the report covers United States, Japan, Europe, Asia-Pacific, Latin America, and Middle East and Africa.

European markets briefly discussed include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Norway, Russia, Spain, Sweden, Netherlands, Switzerland, United Kingdom, and Ukraine, among others.

Asian and Latin American markets covered include Australia, New Zealand, China, Hong Kong, India, Indonesia, Malaysia, Singapore, South Korea, Thailand, Taiwan, and Philippines, Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela, among others.

Also included is a directory listing of addresses, and contact details of 920 companies worldwide.

Contents

1. OVERVIEW

Introduction
Market Outlook
High Growth Potential in Emerging Markets
Expansions and Consolidations Expected to Increase
On-Trade Sales to Become Increasingly Significant

Table 1. Global Market for Alcoholic Beverages by Geographic Region-US, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Billion for 2010 thorough 2015

Table 2. Global Alcoholic Beverages Market (2011 & 2015): Percentage Breakdown of Value Sales by Geographic Region –US, Europe, Asia-Pacific and Rest of World

Major Factors Impacting Demand
Tax Impositions and Drinking Habits
Influence of Culture and Tradition
Influence of Lifestyle
Impact of Tourism
Growing Health Concerns
General Health Benefits of Alcoholic Beverages
Influence of Wealth
Market Trends
Evolving Alcohol Market Creates New Opportunities for Manufacturers
Alcohol Manufacturing Giants On a Roll
Flavored Alcohol Popularizes
Product Innovation to Lure Young Adults
Major Issues
Issues Affecting the Global Alcohol Beverage Industry
Contraband and Parallel Trade
Underage Drinking
Excessive Alcohol Consumption and Liver Cirrhosis
Advertising
Drunken Driving
Segment Review
Wines
Red Wines to Account for the Highest Number of New Launches
Key Statistics

Table 3. Global Wine Market (2010): Per Capita Consumption of Wine in Liters by Country- France, Italy, the US, Australia, China and India

Table 4. Global Wine Market Share (2010): Percentage Breakdown of Volume Sales of Duty Free Wine by Category – Still Light Wine, Champagne, Vermouth, Sherry, Port, and Others

World Wine Market (2010): Top 10 Wine Manufacturing Nations (in ‘000 Liters)

Table 5. Global Still Wine Market (2010): Percentage Breakdown of Volume Sales by Country-US, Italy, France, Germany, China, UK, Argentina, Spain, Russia, Portugal and Others

World Wine Market (2010): Top 10 Wine Consuming Nations (‘000 Liters)
Beer
Beer and RTDs on a High
World Beer Market (2010): Top 10 Beer Manufacturing Countries
Premium Beer Market – Global Overview
Innovation to Play a Key Role in Driving Sales of Premium Beer
Spirits
Growing Trend Towards Premium Products
Product Innovations Anticipated to Drive Sales in the Spirits Industry
Rising Popularity of Alternatives
Brandy Trends Across the World
Per Capita Consumption and Expenditure
Spirits Production: A Brief Overview
Imports and Exports
Distribution of Spirits: Off-Trade Vs On-Trade
Sales through Duty-Free Outlets
Packaging: Glass Format Continues to Dominate
Taxation on Spirits
Key Statistics

Table 6. Major Brands in the Global Liquor Market by Sales (2009) (In US$ Million)

Table 7. Global Spirits Market (2010): Percentage Breakdown of Volume Sales of Duty-free Liquor by Type – Scotch Whiskey, Vodka, Liqueurs, Cognac/ Armagnac, Rum, Gin, Tequila, and Others

Table 8. Global Brown Spirits Market (2010): Percentage Breakdown of Volume Sales by Segment – Whiskey, Rum, and Brandy

Table 9. Global Brown Spirits Market (2010): Percentage Breakdown of Dollar Sales by Segment – Whiskey, Rum, and Brandy

Table 10. Global White Spirits Market (2010): Percentage Breakdown of Volume Sales by Segment – Vodka, Gin, and Rum

Table 11. Global White Spirits Market (2010): Percentage Breakdown of Dollar Sales by Segment – Vodka, Gin, and Rum

2. MERGERS & ACQUISITIONS

3. STRATEGIC CORPORATE DEVELOPMENTS

4. PRODUCT LAUNCHES

A REGIONAL PERSPECTIVE

1. NORTH AMERICA

1A. UNITED STATES

  Overview of the US Alcohol Beverage Market

Table 12. US Alcoholic Beverages Market Analysis by Product Segment – Spirits, Beer, Wine and Others Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2010 through 2015

Table 13. US Alcoholic Beverages Market (2011 & 2015): Percentage Breakdown of Dollar Sales by Product Segment Spirits, Beer, Wine and Others

  Overview of Spirits Market
  Whiskey and Its Status in the US
  US: the New Leader in Global Wine Consumption
  Perspective of Beer Industry
  Lenient Tax Policies On Beer to Drive Sales
  Market Scenario
  Alcohol as a Cooking Ingredient
  Off-trade Sales Balance Out Effects Recession
  Spirits to Make a Comeback Post Recession
  Rum Bars to Drive Rum Sales
  Beer Production Continues to Decline in 2011
  Competitive Scenario
  Factors Delineating Fragmentation
  Private Labels: A Prosperous Sector During Recession
  Market Conditions
  Red Wine Sales Increases
  Growing Influence of Latin Culture
  Growth in Super-Premium Products
  Growing Popularity of Liqueurs in Younger Population
  Declining Demand for Gin and Whiskey
  Measures Adopted by Manufacturers to Improve Earnings Post Recession
  Pricing Trends
  Packaging Trends
  New Product Trends
  Retail Trends and Popular Packaging Formats

Table 14. US Alcoholic Beverage Market (2010): Percentage Breakdown of Volume Sales of Alcoholic Beverages by Distribution Channles-Supermarkets/ Hypermarkets, Convenience Stores, On-trade and Others

  Regulatory Overview
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving
  Regulations on Underage Drinking
    Regulations on Distribution
  Taxation on Distilled Spirits
  Contraband Trade
  Parallel Trade
  Functions of BATF
  Vodka Market
  Market Players
  Brown, White and Specialty Spirits market
  Spirits – Market Conditions
  Tequila – A Variable Market
  Market Players
  Competition

Table 15. Private Label Beer Market in the US (2009): Sales in Volume (Thousands of Nine Liter Cases) and Value (US$ Million) by Product Type – Imported, Micro/Craft, and Domestic Sub-Premium

Table 16. Private Label Spirits Market in the US (2010): Percentage Breakdown of Volume Sales and Value by Product Type – Domestic Vodka, Rum, North American Whiskey, Domestic Gin, Tequila, Imported Vodka, Domestic Brandy, Scotch Whiskey, and Cognac

Table 17. Leading Domestic Beer Brands in the US by Sales (2009) (In US$Million)

Table 18. Leading Individual Spirit Brands in the US (2010) (Sales in US$ Million)

Table 19. Leading Individual Wine Brands in the US (2009): Sales in US$ Million for Yellow Tail, Sutter Home, Franzia, Woodbridge by Robert Mondavi, K-J Vintners Reserve, Carlo Rossi, Barefoot, Beringer, Livingston Cellars, And Clos Du Bois

Table 20. US Ready-to-drink/ High-strength Pre-mixes Market (2010): Percentage Breakdown of Volume Sales By Brands- Mike's Hard Beverage, Sparks, Bacardi Silver, Smirnoff Ice, Bartles & Jaymes, Smirnoff, Seagram's Coolers, Smirnoff Twisted V Green Apple, Smirnoff Twisted V Watermelon, Smirnoff Twisted V Wild Grape and Others

  Trade Statistics

Table 21. US Beer Market (2010):Percentage Breakdown of Value Exports to Destination Countries -Canada, Mexico, Paraguay, Panama, Chile, Taiwan, Australia, South Korea, UK, UAE and Others

Table 22. US Wine Market (2010):Percentage Breakdown of Value Exports to Destination Countries-Canada, UK, Hong Kong, Japan, Italy, Germany, China, France, Switzerland (excluding Liechenstein), Belgium and Others

Table 23. US Spirits Market (2010):Percentage Breakdown of Value Exports to Destination Countries - Canada, UK, Germany, Mexico, Australia, Netherlands, France, Japan, Spain, Italy and Others

Table 24. US Beer Market (2010):Percentage Breakdown of Value Imports by Country of Origin - Mexico, Netherlands, Canada, Belgium, Germany, Ireland, UK, Jamaica, Italy, Dominican Republic and Others

Table 25. US Wine Market (2010):Percentage Breakdown of Value Imports by Country of Origin - Italy, France, Australia, Chile, Argentina, Spain, New Zealand, Germany, Portugal, South Africa and Others

Table 26. US Spirits Market (2010): Percentage Breakdown of Value Imports by Country of Origin - France, UK, Mexico, Sweden, Ireland, Canada, Netherlands, Germany, Italy, Russia and Others

1B. CANADA

  Overview

Table 27. Canada Alcoholic Beverage Market (2010) - Percentage Breakdown of Value Sales by Product Type Beer, Wine, Spirits and Others

Table 28. Canada Alcoholic Beverage Market (2010): Breakdown of Per Capita Consumption by Product Type-Beer, Wine, Coolers and Spirits

Table 29. Whiskey Market in Canada (2010): Percentage Share of Value Sales by Product Category – Canadian Whiskey, Blended Scotch Whiskey, Single Malt Scotch Whiskey, Bourbon/Other US Whiskey, and Irish Whiskey

Table 30. Major Whiskey Brands in Canada (2009): Percentage Breakdown of Volume Sales by Brand for Crown Royal, Black Velvet, Canadian Mist and Others

  Influence of Brand Loyalty
  Canadian Wine Industry
  Liquor Boards in Canada
  Wines Register Highest Sales Growth Among Alcoholic Drinks
  Beer Dominance Fades
  Trends in Packaging

Table 31. Canada Packaged Beer Market (2010): Percentage Share Breakdown of Packaged Beer by Packaging Format- Large Bottles, Small Bottles and Cans

  Trends in New Product Introductions
  Trends in Distribution
  Imports and Exports
  Regulatory Overview
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving
  Taxes on Wine
  Taxation on Spirits
  Contraband and Parallel Trade
  Trade Statistics

Table 32. Canada Beer Market (2010): Breakdown of Value Exports in US$ Milllion by Destination Countries

Table 33. Canada Wine Market (2010): Breakdown of Value Exports by Destination Countries-US, China, Hong Kong, South Korea, UK, Singapore, Japan, Taiwan, Switzerland, France and Others (in US$ Million)

Table 34. Canada Spirits Market (2010): Breakdown of Value Exports in US$ Million by Destination Countries-US, UK, Germany, Vietnam, Sweden, Japan, Hong Kong, Bahamas, Hungary, Finland and Others

Table 35. Canada Beer Market (2010): Breakdown of Value Imports by Country of Origin -Netherlands, US, Mexico, Belgium, UK, Ireland, Germany, Denmark, France, Czech Republic and Others (in US$ Million)

Table 36. Canada Wine Market (2010): Breakdown of Value Imports by Country of Origin -France (incl. Monaco, French Antilles), Italy, US, Australia, Argentina, Chile, Spain, New Zealand, Portugal, South Africa and Others

Table 37. Canada Spirits Market (2010): Breakdown of Value Imports by Country of Origin -US, UK, France, Ireland, Mexico, Sweden, Italy, Germany, Jamaica, Russia and Others (In US$ Million)

2. JAPAN

Overview

Table 38. Japanese Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

Market Trends
Beer in Japan
Whiskey Sales Recoil Despite Recession
Growing Popularity of Spirits Used for Mixers and Cocktails
Growing Number of Women Consumers
Economic Crisis and Under-population Hit the Japanese Alcohol Beverage Industry
Trends in Pricing
Trends in Packaging
Trends in Distribution
Regulatory Overview
Regulations on Advertising
Regulations on Opening Hours
Regulations on Drunken Driving
The Liquor Licensing Law
Taxation on Spirits
Impact of Contraband/Parallel Trade
Issues Concerning Alcohol Abuse

3. EUROPE

Overview
Overview of the European Alcoholic Beverage Market
A Shift in Consumer Preferences
Per Capita Consumption and Expenditure in Western Europe
Per Capita Consumption and Expenditure in Eastern Europe
Spike in Beer Tax, Imperils Economic Recovery
Champagne Sales Increase in 2010
Key Statistics

Table 39. European Recent Past, Current and Future Analysis For Alcoholic Beverages By Geographic Region-France, Germany, Italy, UK and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Billion for 2010 thorough 2015

Table 40. European Alcoholic Beverage Market (2011 & 2015)-Percentage Breakdown of Value Sales by Country/ Region for the France, Germany, Italy, UK and Rest of Europe

Table 41. Europe Beer Market (2010):Breakdown of Per Capita Beer Consumption in Liters by Countries- Czech Republic, Germany, Austria, Ireland, UK and Belgium

Table 42. Europe Wine Market (2010): Breakdown of Per Capita Wine Consumption in Liters by Countries-France, Italy, Portugal, Switzerland, Spain, Belgium, Germany, Australia, New Zealand, UK, Ireland, Sweden and US

Europe Spirits Market (2009): Top 5 Spirit Manufacturing Countries (in ‘000 hectoliters)
Trade Statistics
European Spirits Exports Scenario
Europe Spirits Market (2010): Top 10 Export Markets for European Spirits

Table 43. European Spirits Market (2010): Percentage Breakdown of Volume Exports by Type-Whiskey, Vodka, Brandy, Other White Spirits, Flavored Spirits and Under 15% Alcohol Drinks

Table 44. European Spirits Market (2010): Percentage Breakdown of Market Share of Volume Imports by Type- Other White Spirits, Whiskey, Vodka, Flavored Spirits, Brandy and Under 15% Alcohol Drinks

3A. AUSTRIA

  Overview
  Declining Overall Volume Sales
  Major Growing Sub-Segments
  Competitive Scenario
  Trends in Distribution
  Regulatory Overview

3B. BELGIUM

  Overview
  Premium Products Offset Declines in Whiskey
  Declining Genievre Sales
  Competitive Scenario
  Trends in Distribution

3C. BULGARIA

  Overview
  Domestic Manufacturers Dominate
  Bulagrian Beer Consumption Declines
  Packaging Trends
  Trends in Distribution
  Parallel and Contraband Trade: A Major Issue

3D. CZECH REPUBLIC

  Overview
  High Consumption Levels
  Competitive Scenario
  Trends in Distribution
  Regulatory Environment
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations Regarding Packaging and Label
  Parallel and Contraband Trade

3E. DENMARK

  Overview
  Maturing Beer Markets
  White Spirits: The Fastest Growing Segment
  Trend towards Premium Products
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving
  Taxation on Spirits
  Parallel and Contraband Trade

3F. ESTONIA

  Overview
  Decline of Beer and Vodka Exports

3G. FINLAND

  Overview
  Spirits: A Controlled Sector
  Low Alcohol Beverages’ Sales Witness Slump in Sales
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving
  Taxation on Spirits
  Trade Statistics

Table 45. Finland Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Exports by Product Type-Beer, Long Drinks, Wine, Spirits, Cider and Intermediates

3H. FRANCE

  Overview
  Whiskey and White Spirits Drive Growth
  Tequila Hit by the Agave Crisis
  France to Retain No. 1 Spot
  Cognac Enjoys Strong Growth
  French Wine Producers Team Up to Introduce National Brand
  Competitive Scenario
  Trends in Pricing
  Trends in Packaging
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving
  Taxation on Distilled Spirits

Table 46. French Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

3I. GERMANY

  Overview

Table 47. German Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

  Steady Downward Trend in Beer Market
  Declining Consumption Levels
  Soft Spirits Exhibit Declining Trend
  Competitive Scenario

Table 48. Leading Players in the German Alcoholic Beverages Market (2010): Sales in € Million for Radeberger Gruppe KG, InBev deutschland GmbH, Brau Holding International GmbH & Co. KgaA, Eckes spirituosen &wein GmbH, and Gorbatschow wodka KG

  Pricing Trends
  Packaging Trends
  Distribution Trends
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving
  Taxation of Spirits
  Governmental Efforts to Curb Consumption Levels
  Contraband and Parallel Trade: A Major Issue

3J. GREECE

  Overview
  Female Consumers Drive Cream Liqueurs
  The Seasonality Aspect
  Global Players Dominate
  Packaging Trends
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving
  Taxation on Spirits

3K. HUNGARY

  Overview
  Dominance of Domestic Products
  Competitive Scenario
  Packaging Trends
  Regulatory Environment
  Regulations on Advertising
  Regulations on Drunken Driving
  Parallel and Contraband Trade

3L. IRELAND

  Overview
  Irish Alcohol Market

Table 49. Ireland Alcoholic Beverage Market (2010): Percentage Breakdown of Consumption by Product Category- Beer, Wine, Spirits and Cider

Table 50. Ireland Alcoholic Beverage Market (2010): Percentage Breakdown of Value Sales by Product Segment-Beer, Wine, Spirits and Cider

  Beer: The Clear Favorite
  Smirnoff: The Leading Vodka Brand
  Bacardi Dominates White Rum
  Tequila and Cream Liqueurs: Niche Sectors
  Irish Cider Industry
  2010: A Year of Consolidation and Stabilization
  Competitive Scenario
  Trends in Distribution
  Wine Industry in Ireland
  Off-trade Wine Sales Share Continues to Decline
  Major Issues
  Underage Drinking
  Parallel and Contraband Trade
  Regulatory Overview
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving
  Taxation on Spirits
  Trade Statistics

Table 51. Ireland Table Wine Market (2010): Percentage Breakdown of Imports by Origin Country-Australia, Chile, France, US, South Africa, Spain, Italy, New Zealand, Germany, Argentina, Portugal and Others

3M. ITALY

  Overview

Table 52. Italian Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

  Rising Popularity of Dark Rum
  Declining Popularity of Flavored Vodka
  Bourbon Witnessing Growth
  Growing Trend towards Super-Premium Single Malt Products
  Rising Popularity of Imported Brandy
  Cognac Reflects Trends in Brandy
  Liqueurs Still Popular
  Competitive Scenario
  Market Trends
  Changing Consumption Patterns
  Rising Trend Towards Low Alcohol Drinks
  Pricing Trends
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Other Regulations
  Taxation on Spirits

3N. NORWAY

  Overview
  Spirits Consumption: Fashion Driven
  Popularity of Aquavit
  Alcoholic Beverage Industry Unaffected by Recession
  Competitive Scenario
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving
  Parallel and Contraband Trade

3O. POLAND

  Overview
  Declining Volume Sales
  Trend Towards Premium Products
  Mixers, Cocktails and Other Spirits Remain Unpopular
  Popularity of Nalewkas
  Packaging Trends
  Trends in Distribution
  Regulatory Environment
  Regulations on Advertising
  Restrictions in On-trade Licensing
  Regulations on Drunken Driving
  Taxation on Spirits
  Parallel and Contraband Trade

3P. PORTUGAL

  Overview
  Blended Scotch Dominates the Whiskey Sub-Segment
  Single Malts Drive the Whiskey Sub-Segment
  Brandy and Cognac Exhibit Declining Trend
  Competitive Scenario
  Packaging Trends
  Trends in Distribution

3Q. ROMANIA

  Overview
  Spirits Sales Decline
  Branding Gains Acceptance
  Local Manufacturers Dominate
  Packaging Trends
  Trends in Distribution
  Parallel and Contraband Trade

3R. RUSSIA

  Overview
  Russian Vodka Market Poised to Grow
  Beer Production Forecast to Decline
  Premium Products
  Domestic Players Foray into Cream Liqueurs

Table 53. Alcoholic Beverages Market in Russia (2009): Production in Decaliters by Product Type – Beer, Grape Wine, Sparkling Wine, Brandy, and Fruit Wine

  Competitive Scenario
  Packaging Trends
  Revival of the Glass Tare Packaging
  Trends in Distribution
  Regulatory Environment
  Regulations on Advertising
  Regulations on Opening Hours
  Taxation on Spirits
  Parallel and Contraband Trade

Table 54. Russian Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

3S. SLOVAK REPUBLIC

  Overview
  High Consumption Levels
  Spirits: Relatively Stable
  Packaging Trends
  Trends in Distribution
  Regulatory Environment
  Regulations on Advertising
  Parallel and Contraband Trade

3T. SPAIN

  Overview
  Whiskey: The Largest Variety
  Dark Rum Exhibits Strong Performance
  Vodka: Another Growth Driver
  Traditional Spirits Losing Out
  Sluggishness in Brandy Sales
  Tequila: On-Trade Sales Drives Growth
  Contrasting Trends in the Liqueurs Segment
  Market Trends
  Younger Consumers Drive Growth in Certain Sub-Segments
  Healthy Economy Drives the Trend Towards Premium Products
  Impact of Price Polarizations
  Rising Trend towards Non-Alcoholic Habits
  Pricing Trends
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Opening Hours
  Taxation on Spirits

Table 55. Spanish Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

3U. SWEDEN

  Overview
  Premium Products: The In-Thing
  Influence of Fashion
  Popularity of Traditional Drinks

Table 56. Sweden Alcoholic Beverage Market (2010): Breakdown by Per Capita Consumption by Type-Spirits, Wine, Strong Beer, Medium Strength Beer, Cider and Mixed Drinks and Others

  Packaging Trends
  Regulatory Overview
  Regulations on Advertising
  Regulations on Distribution
  Regulations Regarding Opening Hours
  Regulations on Drunken Driving
  Parallel and Contraband Trade

3V. SWITZERLAND

  Overview
  The Trend Towards Premium Products
  Influence of Fashion
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving

3W. THE NETHERLANDS

  Overview
  Alcoholic Beverage Market Remains Relatively Unaffected by Recession
  Popularity of Jenever
  Whiskey: Premium Products Drive Growth
  Liqueurs Exhibit Declining Trend
  Rum Exudes Strong Performance
  Vodka Entirely Imported
  Remy Martin Leads Cognac
  Low Alcohol Drinks On A High
  Competitive Scenario
  Trends in Distribution
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving
  Taxation on Spirits

3X. THE UNITED KINGDOM

  Overview
  Eco-friendly Beer Breweries in the UK
  Optimistic Future for the UK Wine Industry
  Demand for Organic Alcohol on Rise
  White Spirits Market Scenario

Table 57. White Spirits Market in the UK (2009): Percentage Breakdown of Value Sales by Category – Vodka, Gin, White Rum,and Others

  Agave Crisis Restricts Tequila Growth
  Spike in Excise Tax Increases Prices of Wine and Spirits
  Other Liqueurs Dominate the Liqueurs Segment
  Rum Exhibiting Declining Trend
  Cider: A Popular On-trade Summer Drink
  Influence of Consumption Habits
  On-Trade Beer Sales Decline
  Regional Variations in Consumption

Table 58. UK Alcoholic Beverages Market (2010): Percentage Breakdown of Total Production Share by Type-Beer, Spirits, Wine, Cider & Perry and Coolers and RTDs

Table 59. Beer and Cider Market in the UK (2010) Percentage Breakdown of Value Sales by Product Type – Lager, Ale, Cider, and Stout

  Competitive Scenario
  Beer Tax Flattens Out Overall Beer Sales
  Packaging Trends
  Major Issues
  Contraband and Parallel Trade
  Alcohol Abuse
  Regulatory Environment
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving
  Taxation on Spirits

3Y. TURKEY

  Overview
  Beer Dominates the Alcoholic Drinks Segment
  Tourism Drives Market Growth
  Raki: The Largest Variety
  Bourbon Exhibits High Growth
  Vodka Dominates White Spirits
  Trends in Distribution
  Regulatory Overview
  Regulations on Distribution
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving
  Taxation on Spirits
  Parallel and Contraband Trade

3Z. UKRAINE

  Overview
  Wine Market Overview and Legal Framework
  Exports of Alcohol Wanes
  Beer Market to Register A Spike in Sales
  Popularity of Vodka
  Robust Brandy Sales
  Illegal Spirits: A Major Issue
  Packaging Trends
  Trends in Distribution
  Regulatory Environment
  Regulations on Advertising
  Taxation on Spirits
  Parallel and Contraband Trade

4. ASIA-PACIFIC

Overview of the Asian Alcoholic Beverage Market
Per Capita Consumption and Expenditure
Asia-Pacific to Emerge As a Growing Market for Alcoholic Beverages
Asia-Pacific: Largest Beer Market

4A. AUSTRALIA

  Overview
  Australia: More of an Importer than a Producer
  Whiskey: The Largest Sub-Segment
  Vodka Drives White Spirits
  Factors Inhibiting Growth
  Rise in Sales of Imported Wines
  Market Trends
  Consolidation of Retail Business
  Quality Wine Production Anticipated in 2011Despite Unfavorable Weather Conditions
  Australia Wine Market (2010): Top 20 Wine Producers By Volume

Table 60. Australian Wine Market (2010): Percentage Breakdown of Volume Sales by Type-Fortified, Table, Sparkling, Carbonated and Other Wine Products

Table 61. Australia Wine Market (2010): Percentage Breakdown of Volume Sales by Country- Australia, New Zealand, Germany, UK, China, Canada, US and Others

  Ready-to-drink and Premixed Beverages in High Spirits
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving
  Regulations on Legal Age for Drinking
  Taxation on Distilled Spirits

Table 62. Australian Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

  Trade Statistics
  Wine Exports Scenario in Australia

Table 63. Australia Wine Market (2010): Percentage Breakdown of Volume Exports by Wine Type-Still (Red and White), Sparkling, Fortified, Carbonated and Others

Table 64. Australia Wine Market (2010): Percentage Breakdown of Exports in Volume Terms by Destination Country-UK, USA, Canada, China, Germany, New Zealand and Others

Table 65. Australian Wine Market (2010): Percentage Breakdown of Volume Imports by Origin Country-New Zealand, France, Italy, Spain, Germany and Others

4B. NEW ZEALAND

  Overview
  Consumer Awareness Impacts Sales of High Alcohol Spirits
  Wine Sales Up
  Factors Inhibiting Growth
  Competitive Scenario
  Regulatory Environment
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving

4C. CHINA

  Overview
  Historic Review of the Chinese Beer Industry
  Current Analysis of the Alcoholic Beverage Industry in China
  Parallel Trade Restricts Growth of Imported Brands
  Highly Fragmented Market
  China: Fastest Growing Beer Market
  Imported Spirits Exhibit Declining Trend During Recession
  Recovery of the Premium Spirits Market Anticipated Post Recession
  Low/Non-Alcohol Drinks – Major Threat to Spirits Market
  Sales of Imported Spirits Reflect Regional Development
  China: the World’s Fastest Growing Wine Market
  Per Capita Consumption High in Northern Regions
  Retail Trends in the Chinese Alcohol Beverage Industry
  China Alcohol Beverage Market (2010): Top 7 Off-Trade Sales Formats
  Glass Dominates the Spirits Packaging Market
  Distribution Scenario
  Key Statistics

Table 66. China Alcoholic Beverage Market (2010): Percentage Breakdown of Volume Sales by Product Type-Beer, Wine and Spirits

Table 67. China Alcoholic Beverage Market (2010): Percentage Breakdown of Value Sales by Product Category-Beer, Wine, Spirits and Others

Table 68. China Beer Market (2010): Percentage Breakdown of Volume Sales in Millions of Liters by Brands Snow, Tsingtao,Yanjing, Harbin (Anheuser- Busch InBev NV), Zhujiang, Hans, Jinxing, Liquan, Sedrin (Anheuser-Busch InBev NV), Laoshan, Harbin (Anheuser-Busch), Sedrin (InBev) and Others

Table 69. China Spirits Market (2010): Percentage Breakdown of Volume Sales in Millions of Liters BY Brands-Luzhou Lao Jiao Da Qu, Red Star Er Guo Tou, Jian Nan Chun, Tuo Pai, Changyu, and Others

Table 70. China Still, Light and Grape Wine Market (2010): Percentage Breakdown of Volume Sales In Miliions of Liters By Brands-Great Wall, Changyu, Weilong, Dynasty, Suntime, Shangri-la (Vats Group), Tonghua (Macrolink Group) and Others

4D. HONG KONG

  Overview
  Impact of Shift in Consumer Preferences
  Cognac: Ideal During Special Celebrations
  Competitive Scenario
  High Duties Affect Premium Products
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Intoxicated Driving
  Taxation on Spirits
  Illegal Trade

4E. INDIA

  Overview
  Indian Alcoholic Beverage Industry Beats Global Recession Blues
  White Spirits Exhibit High Growth
  Other Spirits: A Large But Unorganized Sector
  Whiskey: The Largest Sub-Segment
  Shift in Consumer Preferences
  Domestic Players Lead the Market
  North and South – Major Markets

Table 71. India Wine Market (2010): Percentage Breakdown of Wine Consumption in Major Cities- Mumbai, Delhi, Bangalore, Goa and Others

  India: Fastest Growing Alcoholic Beverage Market
  Packaging Trends
  Rising Popularity of Smaller Packs
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Restrictions on Distribution
  Regulations on Drunken Driving
  Taxation on Spirits
  Taxes Differ from State to State
  Parallel Trade Thrives Due to Unaffordable Products

Table 72. Indian Alcoholic Beverages (2010): Percentage Breakdown of Dollar Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

  Trade Statistics

Table 73. India Wine Market (2010): Percentage Breakdown of Imports Based on Country of Origin-France, Australia, Italy, US and Others

4F. INDONESIA

  Overview
  Alcohol Industry in Indonesia
  Spirits Exhibit Impressive Growth
  Domestic Products Do Not Comply with Quality Standards
  Impact of Cultural Disparities
  Impact of High Taxes
  Competitive Scenario
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Imports
  Regulations on Manufacturing
  Regulations on Distribution
  Districts Prohibit Alcohol Consumption
  Parallel and Contraband Trade: A Major Issue

4G. MALAYSIA

  Overview
  Economic Recovery Influences Growth in Imported Brands
  Domestic Products Outsell Imported Products
  Cognac Sales Decline
  White Spirits Exhibit High Growth
  Low Demand for Tequila and Liqueurs
  Popularity of Ad-Mixes
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Distribution
  Minimum Legal Age Limit
  Regulations on Drunken Driving
  Parallel and Contraband Trade

4H. SINGAPORE

  Overview
  Promotional Activities Uphold Volume Sales
  Growing Prominence of White Spirits
  Whiskey: Another Popular Drink
  Samsoo: Choice of Low- and Middle- Income Consumers
  Cultural and Socio-demographic Factors Increases Sales
  Competitive Scenario
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Drunken Driving
  No Regulations on Advertising

4I. SOUTH KOREA

  Overview
  Impact of Growing Health Concerns
  Low Alcohol Beverages to Become Popular

Table 74. South Korea Alcohol Beverage Market (2010): Percentage Breakdown of Value Sales by Product Type- Beer, Soju, Mak-Gul-Lee, Fruit Wine and Others

  Improved Knowledge Gains Ground for Foreign Products
  Westernized Outlook Gains Prominence
  Preference of Consumers Towards Premium Products
  Dominance of Local Spirits
  Soju Recovers
  Popularity of Whiskey
  Cocktails: The In Thing
  Promotional Campaigns Increase Cognac Sales
  South Korea: An Emerging Market for Wine
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving

Table 75. South Korean Alcoholic Beverages Market (2010): Percentage Breakdown of Volume Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

4J. THAILAND

  Overview
  Trend Towards Inexpensive Alternatives
  Shift Towards Lager Affects Spirits Sales
  Popularity of Other Spirits and Domestic Dark Rum
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Drunken Driving
  Regulations on Closing Hours Affect Spirits Sales
  Taxation on Spirits
  Contraband and Parallel Trade

4K. TAIWAN

  Overview
  Cognac and Scotch: Status Symbols
  Influence of US and Japanese Culture
  Popularity of Chinese Spirits and Sake
  Women: A Growing Consumer Group
  Popularity of Whiskey
  Vodka Dominates White Spirits
  Competitive Scenario
  Market Trends
  Change in Perceptions Decline Sales
  Price Competition Reduces Margins
  Trends in Packaging
  Trends in Distribution
  Regulatory Overview
  Regulations on Advertising
  Regulations on Opening Hours
  Regulations on Drunken Driving
  Taxation on Spirits
  Parallel and Contraband Trade

4L. THE PHILIPPINES

  Overview
  Imported Spirits: A Niche Market
  Domestic Spirits Dominate the Spirits Market
  Promotion of Alcoholic Beverages by Sponsoring Sports
  Consumers’ Shift to Healthier Beverages
  Impact of Changing Preferences
  Packaging Trends
  Trends in Distribution
  Regulatory Overview
  Regulations on the Sale of Alcohol
  Regulations on Advertising
  Regulations on Product Labeling
  Regulations on Drunken Driving
  Taxation on Spirits
  Parallel and Contraband Trade

4M. VIETNAM

  Overview
  Dominance of Homemade Spirits
  Blended Scotch Whiskey: A Traditional Beverage
  High Tax Leads to Smuggling of Wine and Spirits
  Social and Cultural Factors Restrict Consumption
  Domestic Vs Imported and Spirits
  Packaging Trends
  Trends in Distribution
  Parallel and Contraband Trade: A Major Issue

5. LATIN AMERICA

Per Capita Consumption and Expenditure

5A. ARGENTINA

  Overview
  Economy Products Drive Growth
  Key Factors Inhibiting Growth
  Packaging Trends
  Trends in Distribution
  Parallel and Contraband Trade
  Regulatory Overview
  Taxation on Spirits
  Other Regulations

5B. BRAZIL

  Overview
  Increasing Health Concerns
  Rising Trend Towards Duty Free Outlets
  Cachaca Dominates the Market
  Pricing Trends
  Factor Driving the Alcoholic Beverages Market
  Increase in Consumer Spending on Alcoholic Beverages
  Factors Inhibiting Growth in Alcoholic Beverage Market
  Disparities in Income Distribution
  Increasing Trade for Black-Market and Contraband Products
  Regulatory Environment
  Import Taxes
  Regulations Imposed on Advertising
  Restrictions Against Intoxicated Driving
  Restriction Against Drinking Age
  Taxation on Spirits
  Imposto sobre Circulacao de Mercadorias e Servicos (ICMS)
  Imposto sobre Produtos Industrializados (IPI)

5C. CHILE

  Overview
  New Wine Association in Chile
  Premium Alcoholic Drinks Witness Significant Growth Rate
  Impact of Tax Reforms
  Pisco’s Domination Continues
  Whiskey Capitalizes Heavily on Tax Reforms
  Tequila Suffers from Low Production
  White Spirits: Investment Driven
  Packaging Trends
  Trends in Distribution
  Regulatory Environment
  Regulations on Advertising
  Other Regulations

5D. COLOMBIA

  Overview
  Market Witnesses Declining Volumes
  Aguardiente – The Colombian Favorite
  Competitive Scenario
  Packaging Trends
  Trends in Distribution
  Regulatory Environment
  Government Control
  Drunken Driving Regulations
  Consumption of Alcohol by Minors
  Parallel and Contraband Trade: A Major Issue

5E. MEXICO

  Overview
  Tequila – the National Drink
  Tequila Witnesses Significant Rise in Cost
  Competitive Scenario
  Packaging Trends
  Trends in Distribution
  Regulatory Environment
  Import Duties on Spirits
  Regulations on Advertising
  Regulations on Business Hours
  Regulations on Drunken Driving
  Regulations for Manufacturers
  Taxation on Spirits
  Alcohol Consumption by Minors

Table 76. Mexican Alcoholic Beverages Market (2010): Percentage Breakdown of Dollar Sales by Product Group/Segment – Brown Spirits (Whiskey, Rum and Brandy), White Spirits (Vodka, Gin and Rum), Liqueurs & Other Specialties, and Others

5F. VENEZUELA

  Overview
  Popularity of Whiskey
  White Spirits: Increasing Value Sales
  Tequila: A Relatively New Variety
  Packaging Trends
  Trends in Distribution
  Regulatory Environment
  Alcoholic Beverages’ Distribution Under Control of New Law
  Regulations on Advertising
  Regulations on Business Hours
  Regulations on Drunken Driving
  Taxation on Spirits
  Parallel and Contraband Trade

6. MIDDLE EAST AND AFRICA

6A. EGYPT

  Impact of Cultural Disparities and High Taxes
  Heat and Cultural Restrictions Hamper Spirits’ Growth
  No Quality Assurance and High Prices Drive Contraband Sales

6B. ISRAEL

  Impact of Economic Crisis
  Israel: A Promising Market for Alcoholic Beverages
  Reformation of Law is in Progress
  Competitive Scenario

6C. MOROCCO

6D. SOUTH AFRICA

  Growing Prominence of Vodka
  Traditional Products Lose to Gin and Vodka
  Sales of Brandy Fall as it Goes Off-Fashion
  White Spirit Sales Boost Due to Popularity of Cocktails
  Rising Popularity of New Spirits
  Long-term Projections for the South African Alcohol Beverage Industry

6E. SAUDI ARABIA

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