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Sensitive Toothpaste Market Size, Share & Trends Analysis Report By Product Type (Whitening, Rapid Relief), By Distribution Channel (Hypermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2020 - 2027

March 2020 | 80 pages | ID: SFFDBD8ABC2CEN
Grand View Research, Inc.

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The global sensitive toothpaste market size is expected to reach USD 1.5 billion by 2027, expanding at a CAGR of 5.4%, according to a new report by Grand View Research, Inc. Rapidly growing demand for organic and natural oral care products for teeth sensitivity is driving the growth of the market.

Unhealthy lifestyle habits are the major causes of tooth sensitivity such as aggressively brushing of teeth with hard bristled brush. Food like citrus fruits, hot and cold food, sugary food, sticky food such as caramel and toffee can lead to the teeth sensitivity. In addition, some people under stress make unhealthy life style choices such as smoking, consumption of alcohol, and sugary food can increase sensitivity and oral diseases like cancer, gum diseases, and tooth decay. Unhealthy lifestyle habits and their side effects will drive the market for sensitive toothpaste. However, low awareness about technological innovation about oral care may hinder market growth.

Nonetheless, the manufacturers are launching sensitive toothpastes offering multiple benefits such as repair and protection, deep clean, whitening, herbal multi care, and fresh mint. Increasing adoption of whitening toothpastes is high due to multiple benefits. Such toothpastes brighten the teeth by removing the stains and provide protection from harmful effect of dietary acid erosion. Therefore, by implementing innovative marketing strategies, major vendors are driving the market for sensitive toothpaste.

Asia Pacific held largest market share in 2019 owing to several initiatives taken by government for the development of oral health care. According to WHO, more than 34% people of India are suffering from oral sensitivity problem. Therefore, GSK brand Sensodyne has decided to focus on oral care with the help of largest media agency from the GroupM stable. Growing awareness about oral hygiene and natural care products is driving the growth of the market.

Middle East and Africa is expected to witness the highest CAGR due to rising teeth decay problem among children in this region. Further, growing urbanization, rising disposable income, and focus towards organic personal care products comprising oral care products in the countries such as Saudi Arabia, South Africa, UAE will drive the market.

Further key findings from the report suggest:
  • The rapid relief segment is expected to exhibit highest CAGR of 7.2% as it relieves sensitivity pain in just 60 seconds coupled with benefits including cavity protection and breath freshening
  • The supermarkets/hypermarkets segment accounted for largest market share of 66.4% in 2019 owing to availability of wide range of products
  • Online distribution channel is projected to witness fastest CAGR of 7.1% due to growing penetration of e-commerce sites and several offers available on online platforms across the globe
  • Asia Pacific dominated the industry in 2019 and is likely to witness fastest growth over the forecast period owing to several initiatives taken by government for oral care awareness
  • The market is highly dominated with few players accounting for a significant market share, whereas wide distribution network and brand value help these players to sustain in the competitive market.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights

CHAPTER 3. SENSITIVE TOOTHPASTE MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis - Porter’s
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of Sensitive Toothpaste Market
3.7. Market Entry Strategies

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

CHAPTER 5. SENSITIVE TOOTHPASTE MARKET: PRODUCT TYPE ESTIMATES & TREND ANALYSIS

5.1. Product type Movement Analysis & Market Share, 2019 & 2027
  5.1.1. Whitening
    5.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  5.1.2. Rapid Relief
    5.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  5.1.3. Others
    5.1.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

CHAPTER 6. SENSITIVE TOOTHPASTE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution channel Movement Analysis & Market Share, 2019 & 2027
6.2. Supermarkets/ Hypermarkets
  6.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.3. Convenience Stores
  6.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.4. Pharmacies and Drug Stores
  6.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.5. Online
  6.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

CHAPTER 7. SENSITIVE TOOTHPASTE MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2019 & 2027
7.2. North America
  7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.2.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
  7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.2.4. U.S.
    7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.2.4.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
    7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.3.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
  7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.4. Germany
    7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.4.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
    7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.5. U.K.
    7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.5.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
    7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4. Asia Pacific
  7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.4.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
  7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.4. China
    7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.4.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
    7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.5. India
    7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.5.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
    7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5. Central & South America
  7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.5.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
  7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.5.4. Brazil
    7.5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.5.4.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
    7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6. Middle East & Africa (MEA)
  7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.6.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
  7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.6.4. South Africa
    7.6.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.6.4.2. Market estimates and forecast, by product type, 2016 - 2027 (USD Million)
    7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
  8.3.1. Key company market share analysis, 2019

CHAPTER 9. COMPANY PROFILES

9.1. Colgate-Palmolive Company
  9.1.1. Company overview
  9.1.2. Financial performance
  9.1.3. Product benchmarking
9.2. GlaxoSmithKline plc.
  9.2.1. Company overview
  9.2.2. Financial performance
  9.2.3. Product benchmarking
  9.2.4. Strategic initiatives
9.3. Church & Dwight Co., Inc.
  9.3.1. Company overview
  9.3.2. Financial performance
  9.3.3. Product benchmarking
  9.3.4. Strategic initiatives
9.4. Procter & Gamble
  9.4.1. Company overview
  9.4.2. Financial performance
  9.4.3. Product benchmarking
  9.4.4. Strategic initiatives
9.5. Unilever
  9.5.1. Company overview
  9.5.2. Financial performance
  9.5.3. Product benchmarking
  9.5.4. Strategic initiatives
9.6. Tom's of Maine
  9.6.1. Company overview
  9.6.2. Financial performance
  9.6.3. Product benchmarking
  9.6.4. Strategic initiatives
LIST OF TABLES

1. Sensitive Toothpaste - Key market driver analysis
2. Sensitive Toothpaste - Key market restraint analysis
3. Global whitening sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
4. Global rapid relief sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
5. Global others sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
6. Global sensitive toothpaste market estimates and forecast by supermarkets/ hypermarkets, 2016 - 2027 (USD Million)
7. Global sensitive toothpaste market estimates and forecast by convenience stores, 2016 - 2027 (USD Million)
8. Global sensitive toothpaste market estimates and forecast by pharmacies and drug stores, 2016 - 2027 (USD Million)
9. Global sensitive toothpaste market estimates and forecast by online, 2016 - 2027 (USD Million)
10. North America sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
11. North America Sensitive Toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
12. North America Sensitive Toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
13. U.S. sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
14. U.S. sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
15. U.S. sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
16. Europe sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
17. Europe sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
18. Europe sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
19. Germany sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
20. Germany sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
21. Germany sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
22. U.K. sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
23. U.K. sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
24. U.K. sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
25. APAC sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
26. APAC sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
27. APAC sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
28. India sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
29. India sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
30. India sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
31. China sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
32. China Sensitive Toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
33. China sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
34. CSA Sensitive Toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
35. CSA Sensitive Toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
36. CSA sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
37. Brazil sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
38. Brazil sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
39. Brazil sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
40. MEA sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
41. MEA sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
42. MEA sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
43. South Africa sensitive toothpaste market estimates and forecast, 2016 - 2027 (USD Million)
44. South Africa sensitive toothpaste market revenue estimates and forecast by product type, 2016 - 2027 (USD Million)
45. South Africa sensitive toothpaste market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
46. Vendor landscape

LIST OF FIGURES

1. Sensitive toothpaste market snapshot
2. Sensitive toothpaste market segmentation & scope
3. Sensitive toothpaste market penetration & growth prospect mapping
4. Sensitive toothpaste value chain analysis
5. Sensitive toothpaste market dynamics
6. Sensitive toothpaste market Porter's analysis
7. Sensitive toothpaste market: Product type movement analysis
8. Sensitive toothpaste market: Distribution channel movement analysis
9. Sensitive toothpaste market: Regional movement analysis


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