Oral Hygiene in Turkey

May 2026 | 57 pages | ID: OD9FF723DB6EN
MarketLine

Abstracts

Oral Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The oral hygiene market includes retail sales of toothpaste, toothbrushes & replacement heads, mouthwash, breath fresheners (non-confectionery), denture care, and others. The scope of others includes dental floss. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Turkish oral hygiene market recorded revenues of $316.3 million in 2025, representing a negative compound annual growth rate (CAGR) of 1% between 2020 and 2025.
• Market consumption volumes declined with a negative CAGR of 6.2% between 2020 and 2025, reaching a total of 55.7 million units in 2025.
• In 2025, the Turkish oral hygiene market value experienced an annual growth rate of 3.1%, driven by the broader retail availability, particularly through online channels, improved accessibility, and increased product variety, making it easier for customers to discover, compare, and adopt these products.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Turkey
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Turkey
• Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Turkey oral hygiene market with five year forecasts

Reasons to Buy

• What was the size of the Turkey oral hygiene market by value in 2025?
• What will be the size of the Turkey oral hygiene market in 2030?
• What factors are affecting the strength of competition in the Turkey oral hygiene market?
• How has the market performed over the last five years?
• What are the main segments that make up Turkey's oral hygiene market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market share
7.2. Who are the leading players in the Turkish oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the Turkish oral hygiene market?

8 COMPANY PROFILES

8.1. Haleon Plc
8.2. Colgate-Palmolive Co
8.3. The Procter & Gamble Co
8.4. Unilever Plc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Turkey oral hygiene market value: $ million, 2020-25
Table 2: Turkey oral hygiene market volume: million units, 2020-25
Table 3: Turkey oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: Turkey oral hygiene market category segmentation: $ million, 2020-25
Table 5: Turkey oral hygiene market geography segmentation: $ million, 2025
Table 6: Turkey oral hygiene market distribution: % share, by value, 2025
Table 7: Turkey oral hygiene market value forecast: $ million, 2025-30
Table 8: Turkey oral hygiene market volume forecast: million units, 2025-30
Table 9: Turkey oral hygiene market share: % share, by value, 2025
Table 10: Haleon Plc: Key Facts
Table 11: Haleon Plc: Annual Financial Ratios
Table 12: Haleon Plc: Key Employees
Table 13: Colgate-Palmolive Co: Key Facts
Table 14: Colgate-Palmolive Co: Annual Financial Ratios
Table 15: Colgate-Palmolive Co: Key Employees
Table 16: Colgate-Palmolive Co: Key Employees Continued
Table 17: Colgate-Palmolive Co: Key Employees Continued
Table 18: Colgate-Palmolive Co: Key Employees Continued
Table 19: The Procter & Gamble Co: Key Facts
Table 20: The Procter & Gamble Co: Annual Financial Ratios
Table 21: The Procter & Gamble Co: Key Employees
Table 22: The Procter & Gamble Co: Key Employees Continued
Table 23: Unilever Plc: Key Facts
Table 24: Unilever Plc: Annual Financial Ratios
Table 25: Unilever Plc: Key Employees
Table 26: Unilever Plc: Key Employees Continued
Table 27: Turkey Size of Population (Million), 2021-25
Table 28: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 29: Turkey GDP (Current Prices, $ Billion), 2021-25
Table 30: Turkey Inflation, 2021-25
Table 31: Turkey Consumer Price Index (Absolute), 2021-25
Table 32: Turkey Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Turkey oral hygiene market value: $ million, 2020-25
Figure 2: Turkey oral hygiene market volume: million units, 2020-25
Figure 3: Turkey oral hygiene market category segmentation: $ million, 2020-25
Figure 4: Turkey oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: Turkey oral hygiene market distribution: % share, by value, 2025
Figure 6: Turkey oral hygiene market value forecast: $ million, 2025-30
Figure 7: Turkey oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in Turkey, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in Turkey, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in Turkey, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Turkey, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Turkey, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in Turkey, 2025
Figure 14: Turkey oral hygiene market share: % share, by value, 2025