Oral Hygiene in India

May 2026 | 56 pages | ID: O33BEE73C8EEN
MarketLine

Abstracts

Oral Hygiene in India industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The oral hygiene market includes retail sales of toothpaste, toothbrushes & replacement heads, mouthwash, breath fresheners (non-confectionery), denture care, and others. The scope of others includes dental floss. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Indian oral hygiene market recorded revenues of $2,080.4 million in 2025, representing a compound annual growth rate (CAGR) of 4.8% between 2020 and 2025.
• Market consumption volume increased with a CAGR of 5.6% between 2020 and 2025, reaching a total of 1,752.8 million units in 2025.
• The market growth volume during 2020-25 was due to a rise in disposable income. For instance, according to the Ministry of Statistics & Programme Implementation, in 2025, the net disposable income per household in India reached $9,732.2 million, up by 6.4%, compared to $7,132.1 million in 2020.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in India
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in India
• Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the India oral hygiene market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the India oral hygiene market by value in 2025?
• What will be the size of the India oral hygiene market in 2030?
• What factors are affecting the strength of competition in the India oral hygiene market?
• How has the market performed over the last five years?
• Who are the top competitors in India's oral hygiene market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market share
7.2. Who are the leading players in the Indian oral hygiene market??
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the Indian oral hygiene market?
7.6. What have been the most significant developments in the Indian oral hygiene market?

8 COMPANY PROFILES

8.1. Colgate-Palmolive Co
8.2. Unilever Plc
8.3. Dabur India Ltd
8.4. Patanjali Ayurved Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: India oral hygiene market value: $ million, 2020-25
Table 2: India oral hygiene market volume: million units, 2020-25
Table 3: India oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: India oral hygiene market category segmentation: $ million, 2020-25
Table 5: India oral hygiene market geography segmentation: $ million, 2025
Table 6: India oral hygiene market distribution: % share, by value, 2025
Table 7: India oral hygiene market value forecast: $ million, 2025-30
Table 8: India oral hygiene market volume forecast: million units, 2025-30
Table 9: India oral hygiene market share: % share, by value, 2025
Table 10: Colgate-Palmolive Co: Key Facts
Table 11: Colgate-Palmolive Co: Annual Financial Ratios
Table 12: Colgate-Palmolive Co: Key Employees
Table 13: Colgate-Palmolive Co: Key Employees Continued
Table 14: Colgate-Palmolive Co: Key Employees Continued
Table 15: Colgate-Palmolive Co: Key Employees Continued
Table 16: Unilever Plc: Key Facts
Table 17: Unilever Plc: Annual Financial Ratios
Table 18: Unilever Plc: Key Employees
Table 19: Unilever Plc: Key Employees Continued
Table 20: Dabur India Ltd: Key Facts
Table 21: Dabur India Ltd: Annual Financial Ratios
Table 22: Dabur India Ltd: Key Employees
Table 23: Patanjali Ayurved Ltd: Key Facts
Table 24: Patanjali Ayurved Ltd: Key Employees
Table 25: India Size of Population (Million), 2021-25
Table 26: India Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 27: India GDP (Current Prices, $ Billion), 2021-25
Table 28: India Inflation, 2021-25
Table 29: India Consumer Price Index (Absolute), 2021-25
Table 30: India Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: India oral hygiene market value: $ million, 2020-25
Figure 2: India oral hygiene market volume: million units, 2020-25
Figure 3: India oral hygiene market category segmentation: $ million, 2020-25
Figure 4: India oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: India oral hygiene market distribution: % share, by value, 2025
Figure 6: India oral hygiene market value forecast: $ million, 2025-30
Figure 7: India oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in India, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in India, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in India, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in India, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in India, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in India, 2025
Figure 14: India oral hygiene market share: % share, by value, 2025