Oral Hygiene in Europe
Oral Hygiene in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Key Highlights
- The oral hygiene market includes retail sales of toothpaste, toothbrushes & replacement heads, mouthwash, breath fresheners (non-confectionery), denture care, and others. The scope of others includes dental floss. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The European oral hygiene market recorded revenues of $15,514.4 million in 2025, representing a compound annual growth rate (CAGR) of 4.2% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 1.5% between 2020 and 2025, reaching a total of 3,128 million units in 2025.
- In 2025, the European oral hygiene market value experienced an annual growth rate of 10.0%, driven by the broader retail availability, particularly through online channels, improved accessibility, and increased product variety, making it easier for customers to discover, compare, and adopt these products.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Europe
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe oral hygiene market with five year forecasts
- What was the size of the Europe oral hygiene market by value in 2025?
- What will be the size of the Europe oral hygiene market in 2030?
- What factors are affecting the strength of competition in the Europe oral hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe's oral hygiene market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the European oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the European oral hygiene market?
7.6. What have been the most significant developments in the European oral hygiene market?
8 COMPANY PROFILES
8.1. The Procter & Gamble Co
8.2. Haleon Plc
8.3. Colgate-Palmolive Co
8.4. Unilever Plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the European oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the European oral hygiene market?
7.6. What have been the most significant developments in the European oral hygiene market?
8 COMPANY PROFILES
8.1. The Procter & Gamble Co
8.2. Haleon Plc
8.3. Colgate-Palmolive Co
8.4. Unilever Plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Europe oral hygiene market value: $ million, 2020-25
Table 2: Europe oral hygiene market volume: million units, 2020-25
Table 3: Europe oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: Europe oral hygiene market category segmentation: $ million, 2020-25
Table 5: Europe oral hygiene market geography segmentation: $ million, 2025
Table 6: Europe oral hygiene market distribution: % share, by value, 2025
Table 7: Europe oral hygiene market value forecast: $ million, 2025-30
Table 8: Europe oral hygiene market volume forecast: million units, 2025-30
Table 9: Europe oral hygiene market share: % share, by value, 2025
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Haleon Plc: Key Facts
Table 15: Haleon Plc: Annual Financial Ratios
Table 16: Haleon Plc: Key Employees
Table 17: Colgate-Palmolive Co: Key Facts
Table 18: Colgate-Palmolive Co: Annual Financial Ratios
Table 19: Colgate-Palmolive Co: Key Employees
Table 20: Colgate-Palmolive Co: Key Employees Continued
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Unilever Plc: Key Facts
Table 24: Unilever Plc: Annual Financial Ratios
Table 25: Unilever Plc: Key Employees
Table 26: Unilever Plc: Key Employees Continued
Table 27: Europe Size of Population (Million), 2021-25
Table 28: Europe Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 29: Europe GDP (Current Prices, $ Billion), 2021-25
Table 30: Europe Inflation, 2021-25
Table 31: Europe Consumer Price Index (Absolute), 2021-25
Table 32: Europe Exchange Rate, 2020-25
Table 1: Europe oral hygiene market value: $ million, 2020-25
Table 2: Europe oral hygiene market volume: million units, 2020-25
Table 3: Europe oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: Europe oral hygiene market category segmentation: $ million, 2020-25
Table 5: Europe oral hygiene market geography segmentation: $ million, 2025
Table 6: Europe oral hygiene market distribution: % share, by value, 2025
Table 7: Europe oral hygiene market value forecast: $ million, 2025-30
Table 8: Europe oral hygiene market volume forecast: million units, 2025-30
Table 9: Europe oral hygiene market share: % share, by value, 2025
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Haleon Plc: Key Facts
Table 15: Haleon Plc: Annual Financial Ratios
Table 16: Haleon Plc: Key Employees
Table 17: Colgate-Palmolive Co: Key Facts
Table 18: Colgate-Palmolive Co: Annual Financial Ratios
Table 19: Colgate-Palmolive Co: Key Employees
Table 20: Colgate-Palmolive Co: Key Employees Continued
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Unilever Plc: Key Facts
Table 24: Unilever Plc: Annual Financial Ratios
Table 25: Unilever Plc: Key Employees
Table 26: Unilever Plc: Key Employees Continued
Table 27: Europe Size of Population (Million), 2021-25
Table 28: Europe Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 29: Europe GDP (Current Prices, $ Billion), 2021-25
Table 30: Europe Inflation, 2021-25
Table 31: Europe Consumer Price Index (Absolute), 2021-25
Table 32: Europe Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Europe oral hygiene market value: $ million, 2020-25
Figure 2: Europe oral hygiene market volume: million units, 2020-25
Figure 3: Europe oral hygiene market category segmentation: $ million, 2020-25
Figure 4: Europe oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: Europe oral hygiene market distribution: % share, by value, 2025
Figure 6: Europe oral hygiene market value forecast: $ million, 2025-30
Figure 7: Europe oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in Europe, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in Europe, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in Europe, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Europe, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Europe, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in Europe, 2025
Figure 14: Europe oral hygiene market share: % share, by value, 2025
Figure 1: Europe oral hygiene market value: $ million, 2020-25
Figure 2: Europe oral hygiene market volume: million units, 2020-25
Figure 3: Europe oral hygiene market category segmentation: $ million, 2020-25
Figure 4: Europe oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: Europe oral hygiene market distribution: % share, by value, 2025
Figure 6: Europe oral hygiene market value forecast: $ million, 2025-30
Figure 7: Europe oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in Europe, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in Europe, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in Europe, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Europe, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Europe, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in Europe, 2025
Figure 14: Europe oral hygiene market share: % share, by value, 2025
