Oral Hygiene in China
Oral Hygiene in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Key Highlights
- The oral hygiene market includes retail sales of toothpaste, toothbrushes & replacement heads, mouthwash, breath fresheners (non-confectionery), denture care, and others. The scope of others includes dental floss. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Chinese oral hygiene market recorded revenues of $8,070.3 million in 2025, representing a compound annual growth rate (CAGR) of 2.2% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 1.5% between 2020 and 2025, reaching a total of 3,095.5 million units in 2025.
- In 2025, the Chinese oral hygiene market value experienced an annual growth rate of 5.2%, driven by the broader retail availability, particularly through online channels, improved accessibility, and increased product variety, making it easier for customers to discover, compare, and adopt these products.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in China
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China oral hygiene market with five year forecasts
- What was the size of the China oral hygiene market by value in 2025?
- What will be the size of the China oral hygiene market in 2030?
- What factors are affecting the strength of competition in the China oral hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in China's oral hygiene market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the Chinese oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the Chinese oral hygiene market?
7.6. What have been the most significant developments in the Chinese oral hygiene market?
8 COMPANY PROFILES
8.1. Yunnan Baiyao Group Co Ltd
8.2. The Procter & Gamble Co
8.3. Hawley & Hazel Chemical Co Zhongshan Ltd
8.4. Colgate-Palmolive Co
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the Chinese oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the Chinese oral hygiene market?
7.6. What have been the most significant developments in the Chinese oral hygiene market?
8 COMPANY PROFILES
8.1. Yunnan Baiyao Group Co Ltd
8.2. The Procter & Gamble Co
8.3. Hawley & Hazel Chemical Co Zhongshan Ltd
8.4. Colgate-Palmolive Co
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: China oral hygiene market value: $ million, 2020-25
Table 2: China oral hygiene market volume: million units, 2020-25
Table 3: China oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: China oral hygiene market category segmentation: $ million, 2020-25
Table 5: China oral hygiene market geography segmentation: $ million, 2025
Table 6: China oral hygiene market distribution: % share, by value, 2025
Table 7: China oral hygiene market value forecast: $ million, 2025-30
Table 8: China oral hygiene market volume forecast: million units, 2025-30
Table 9: China oral hygiene market share: % share, by value, 2025
Table 10: Yunnan Baiyao Group Co Ltd: Key Facts
Table 11: Yunnan Baiyao Group Co Ltd: Annual Financial Ratios
Table 12: Yunnan Baiyao Group Co Ltd: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Hawley & Hazel Chemical Co Zhongshan Ltd: Key Facts
Table 18: Colgate-Palmolive Co: Key Facts
Table 19: Colgate-Palmolive Co: Annual Financial Ratios
Table 20: Colgate-Palmolive Co: Key Employees
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Colgate-Palmolive Co: Key Employees Continued
Table 24: China Size of Population (Million), 2021-25
Table 25: China Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 26: China GDP (Current Prices, $ Billion), 2021-25
Table 27: China Inflation, 2021-25
Table 28: China Consumer Price Index (Absolute), 2021-25
Table 29: China Exchange Rate, 2020-25
Table 1: China oral hygiene market value: $ million, 2020-25
Table 2: China oral hygiene market volume: million units, 2020-25
Table 3: China oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: China oral hygiene market category segmentation: $ million, 2020-25
Table 5: China oral hygiene market geography segmentation: $ million, 2025
Table 6: China oral hygiene market distribution: % share, by value, 2025
Table 7: China oral hygiene market value forecast: $ million, 2025-30
Table 8: China oral hygiene market volume forecast: million units, 2025-30
Table 9: China oral hygiene market share: % share, by value, 2025
Table 10: Yunnan Baiyao Group Co Ltd: Key Facts
Table 11: Yunnan Baiyao Group Co Ltd: Annual Financial Ratios
Table 12: Yunnan Baiyao Group Co Ltd: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Hawley & Hazel Chemical Co Zhongshan Ltd: Key Facts
Table 18: Colgate-Palmolive Co: Key Facts
Table 19: Colgate-Palmolive Co: Annual Financial Ratios
Table 20: Colgate-Palmolive Co: Key Employees
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Colgate-Palmolive Co: Key Employees Continued
Table 24: China Size of Population (Million), 2021-25
Table 25: China Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 26: China GDP (Current Prices, $ Billion), 2021-25
Table 27: China Inflation, 2021-25
Table 28: China Consumer Price Index (Absolute), 2021-25
Table 29: China Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: China oral hygiene market value: $ million, 2020-25
Figure 2: China oral hygiene market volume: million units, 2020-25
Figure 3: China oral hygiene market category segmentation: $ million, 2020-25
Figure 4: China oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: China oral hygiene market distribution: % share, by value, 2025
Figure 6: China oral hygiene market value forecast: $ million, 2025-30
Figure 7: China oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in China, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in China, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in China, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in China, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in China, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in China, 2025
Figure 14: China oral hygiene market share: % share, by value, 2025
Figure 1: China oral hygiene market value: $ million, 2020-25
Figure 2: China oral hygiene market volume: million units, 2020-25
Figure 3: China oral hygiene market category segmentation: $ million, 2020-25
Figure 4: China oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: China oral hygiene market distribution: % share, by value, 2025
Figure 6: China oral hygiene market value forecast: $ million, 2025-30
Figure 7: China oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in China, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in China, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in China, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in China, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in China, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in China, 2025
Figure 14: China oral hygiene market share: % share, by value, 2025
