Unilever España SA, Grupo in Beauty and Personal Care (Spain)

July 2014 | 3 pages | ID: U890389FF04EN
Euromonitor International Ltd

Abstracts

As Spanish consumption suffers a crisis, the company is focusing its efforts on providing both consumers and distributors with products that adapt better and faster to the new consumers’ needs. This has resulted in the launch of products with a maximum price recommended of €1 for brands such as Rexona and Dove. Also, in an attempt to fight back against the strong performance of private label, the company is recovering brands such as Vasenol. This strategy is combined with efforts in research.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Unilever España SA, Grupo: Key Facts
Summary 2 Unilever España SA, Grupo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Unilever España SA, Grupo: Competitive Position 2013