Sun Care in Taiwan

April 2024 | 22 pages | ID: SC9C00E6E9FEN
Euromonitor International Ltd

Abstracts

In 2023, sun care in Taiwan recorded strong retail value growth and positive volume growth in all areas. With the popularity of healthy lifestyles and outdoor activities rising and a boost in outings and travelling following COVID-19, the demand for sun care products has remained strong throughout 2023. However, unless they have a long period of exposure to the sun, many Taiwanese people do not have a habit of reapplying sunscreen during the day. Consequently, this leads to best sellers in the c...

Euromonitor International's Sun Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sun Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Sun Care in Taiwan
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

SUN CARE IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

High SPF dominates as outdoor activities and travelling rises in 2023
Ocean and environment-friendly formulas become the preference for many
A rise of products with physical sunblock to meet consumers' expectation
PROSPECTS AND OPPORTUNITIES
Brands set to develop products that guard against long-wave UVA rays
Consumers increasingly realise the importance of a separate sun care product
Demand for anti-blue light function in sun protection rises over the forecast period
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2018-2023
Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sun Care: % Value 2019-2023
Table 4 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 6 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN TAIWAN
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources