Sun Care - Romania

November 2011 | 26 pages | ID: SC40290DFA0EN
Euromonitor International Ltd

Abstracts

There is an increased general interest in skin health and the educative campaigns implemented by the media regarding the danger of over-exposure to the sun or of tanning without protection did not pass unnoticed. This increased consumer awareness and led to a change in perception, leading to sun screens being perceived as necessities. This was particularly the case among women for use by themselves and their children. Romanian men are still reluctant to use such products and do not perceive...

Euromonitor International's Sun Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sun Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SUN CARE IN ROMANIA

Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Sun Care by Category: Value 2005-2010
  Table 2 Sales of Sun Care by Category: % Value Growth 2005-2010
  Table 3 Sun Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Sun Care Company Shares 2006-2010
  Table 5 Sun Care Brand Shares by GBN 2007-2010
  Table 6 Sun Care Premium Brand Shares by GBN 2007-2010
  Table 7 Forecast Sales of Sun Care by Category: Value 2010-2015
  Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
  Table 9 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Elmi Prodfarm SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 1 Elmi Prodfarm SRL: Key Facts
  Summary 2 Elmi Prodfarm SRL: Operational Indicators
Company Background
Competitive Positioning
  Summary 3 Elmi Prodfarm SRL: Competitive Position 2010
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 4 Farmec SA: Key Facts
  Summary 5 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 [Company name]: Competitive Position 2010
Executive Summary
Rural/urban Consumption Gap Offers Strong Growth Potential
Nature-inspired Products Gain Strength
Multinationals Maintain Leading Positions
Expansion of Retailing Will Drive Up Cosmetics' Sales
Key Trends and Developments
Direct Sellers Dominate the Rural Environment
Multinationals Dominant
Middle Income Segment Offers Highest Growth Potential
Pharmacies and Beauty Retailers Increase Share
Increasingly Demanding Consumers
Bio/natural Cosmetics Have A Strong Development Potential
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 7 Research Sources