Sun Care in Norway
The Coronavirus (COVID-19) pandemic gave a considerable boost to sun care retail volume and current value sales in 2020. This was followed by relatively modest declines in 2021 and 2022 as stabilisation set in. The pandemic prevented Norwegian consumers from travelling abroad, resulting in most spending their holidays domestically. This shifted sun care sales from abroad to domestic, as sun care products are often purchased in the country where the consumer spends their holiday. A relatively war...
Euromonitor International's Sun Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Sun Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal care registering significant growth
Portuguese consumers interested in beauty and personal care at an increasingly young age
Private label gaining ground within the mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
Mass brands will continue to account for the bulk of sales as economic pressures mount
Eco-friendly products set to drive innovation
Retailing landscape sees new challenges and opportunities
CATEGORY DATA
Table 28 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 29 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 31 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 32 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 33 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium beauty and personal care rebounds strongly as COVID-19 fears soften
Premium fragrances thrives as social interactions increase
“All in one” concept pushing volume sales
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care facing a bright future
Recovery of tourism should positively impact sales of premium beauty and personal care
New distribution patterns set to shake up the market
CATEGORY DATA
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby and Child specific products see steady growth but challenges remain
Sun care shines as tourism bounces back
Inflation encouraging consumers to trade down with private label the big winner
PROSPECTS AND OPPORTUNITIES
Positive growth expected over the forecast period as parents look to protect their children’s delicate skin
Challenges remain despite positive outlook
Brands focusing on natural claims as parents look for clean labels
CATEGORY DATA
Table 17 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 20 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 21 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 22 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 23 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 24 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 25 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 26 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower sees a more stable performance
Hand sanitisers no longer deemed essential as COVID-19 fears subside
Is bar soap seeing a renaissance?
PROSPECTS AND OPPORTUNITIES
Mature category with limited growth opportunities
Intimate washes set to continue building on recent success
Natural and sustainability claims likely to feature prominently
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics booming after the pandemic setback
Portuguese consumers looking for additional properties
Kikocos Portugal takes over the lead as L’Or?al faces logistical issues
PROSPECTS AND OPPORTUNITIES
Colour Cosmetics presents good growth perspectives
Nail products expected to lose out to competition from nail salons
Retailing in the process of transition when it comes to colour cosmetics
CATEGORY DATA
Table 113 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 114 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 116 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 117 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 118 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 119 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 120 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 122 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 123 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants see strong demand as consumers return to their old routines
Price rises push consumers towards private label options
Roll-ons find appeal but sprays remain popular with men
PROSPECTS AND OPPORTUNITIES
High level of penetration could limit growth prospects for deodorants
Deodorant sticks could gain ground
Eco-friendly products will have to convince that they are effective to succeed
CATEGORY DATA
Table 43 Sales of Deodorants by Category: Value 2017-2022
Table 44 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 46 NBO Company Shares of Deodorants: % Value 2018-2022
Table 47 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 48 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 49 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories registered significant positive volume growth
Depilatories loses sales to hair and beauty salons as COVID-19 threat subsides
Women’s razors and blades still the best performer
PROSPECTS AND OPPORTUNITIES
Depilatories could take advantage of high inflation rate
Hair removers/bleaches players facing challenges
Portuguese consumers could favour more sustainable products
CATEGORY DATA
Table 52 Sales of Depilatories by Category: Value 2017-2022
Table 53 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 55 NBO Company Shares of Depilatories: % Value 2018-2022
Table 56 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 57 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances sees a full recovery in 2022 as life returns to relative normality
Premium fragrances registered faster growth than mass
New all-in-one stores pushing volume sales
PROSPECTS AND OPPORTUNITIES
Fragrances expected to register positive growth in volume
New distribution patterns could lead to deflation
Sustainability the key watchword in fragrances
CATEGORY DATA
Table 59 Sales of Fragrances by Category: Value 2017-2022
Table 60 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Fragrances: % Value 2018-2022
Table 62 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 65 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care sees partial recovery as life returns to relative normality
Mixed fortunes seen across hair care
High inflation rates favour private label sales
PROSPECTS AND OPPORTUNITIES
Hair care could suffer from maturity of standard shampoos
Professional and premium brands might take advantage of new channels
Growing focus on natural and sustainable hair care products
CATEGORY DATA
Table 67 Sales of Hair Care by Category: Value 2017-2022
Table 68 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 70 NBO Company Shares of Hair Care: % Value 2018-2022
Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 72 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 73 LBN Brand Shares of Colourants: % Value 2019-2022
Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 75 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 77 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men’s grooming on the path to recovery as COVID-19 fears subside
Men’s fragrances, the best performer in men’s grooming
Men’s grooming suffering from a lack of investment
PROSPECTS AND OPPORTUNITIES
Mixed outlook for men’s grooming but growth opportunities remain
Men’s grooming expected to see increasingly sophisticated product formulas
New distribution model could impact men’s grooming
CATEGORY DATA
Table 80 Sales of Men’s Grooming by Category: Value 2017-2022
Table 81 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 84 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 85 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 87 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive volume growth despite category maturity
Electric toothbrushes attracting a rising number of consumers
New product launches becoming increasingly sustainable and natural
PROSPECTS AND OPPORTUNITIES
Moderate growth projected as key categories reach maturity
Manual toothbrushes set to suffer as consumers go electric
Added value products could attract more consumers in the long term
CATEGORY DATA
Table 89 Sales of Oral Care by Category: Value 2017-2022
Table 90 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 91 Sales of Toothbrushes by Category: Value 2017-2022
Table 92 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 94 NBO Company Shares of Oral Care: % Value 2018-2022
Table 95 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 97 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 98 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales jump as Portugal returns to relative normality
Skin care witnessing a polarisation of demand
Innovation bringing value to the category
PROSPECTS AND OPPORTUNITIES
Volume sales expected to increase as younger consumers take up skin care routines
Face masks still with significant growth opportunity
Portugal undergoing a transformation in the way skin care is being distributed
CATEGORY DATA
Table 102 Sales of Skin Care by Category: Value 2017-2022
Table 103 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 104 NBO Company Shares of Skin Care: % Value 2018-2022
Table 105 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 106 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 107 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 110 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 111 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care sees dynamic growth as tourism rebounds and sales benefit from a long, hot summer
Premium sun care being boosted by demand for derma-cosmetic brands
Private label thriving in sun care
PROSPECTS AND OPPORTUNITIES
Sun care sees bright outlook driven by longer summers and the return of tourism
Players focus on creating new demand during the off season
Eco-friendly products expected to gain ground
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal care registering significant growth
Portuguese consumers interested in beauty and personal care at an increasingly young age
Private label gaining ground within the mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
Mass brands will continue to account for the bulk of sales as economic pressures mount
Eco-friendly products set to drive innovation
Retailing landscape sees new challenges and opportunities
CATEGORY DATA
Table 28 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 29 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 31 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 32 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 33 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium beauty and personal care rebounds strongly as COVID-19 fears soften
Premium fragrances thrives as social interactions increase
“All in one” concept pushing volume sales
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care facing a bright future
Recovery of tourism should positively impact sales of premium beauty and personal care
New distribution patterns set to shake up the market
CATEGORY DATA
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby and Child specific products see steady growth but challenges remain
Sun care shines as tourism bounces back
Inflation encouraging consumers to trade down with private label the big winner
PROSPECTS AND OPPORTUNITIES
Positive growth expected over the forecast period as parents look to protect their children’s delicate skin
Challenges remain despite positive outlook
Brands focusing on natural claims as parents look for clean labels
CATEGORY DATA
Table 17 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 20 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 21 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 22 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 23 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 24 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 25 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 26 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower sees a more stable performance
Hand sanitisers no longer deemed essential as COVID-19 fears subside
Is bar soap seeing a renaissance?
PROSPECTS AND OPPORTUNITIES
Mature category with limited growth opportunities
Intimate washes set to continue building on recent success
Natural and sustainability claims likely to feature prominently
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics booming after the pandemic setback
Portuguese consumers looking for additional properties
Kikocos Portugal takes over the lead as L’Or?al faces logistical issues
PROSPECTS AND OPPORTUNITIES
Colour Cosmetics presents good growth perspectives
Nail products expected to lose out to competition from nail salons
Retailing in the process of transition when it comes to colour cosmetics
CATEGORY DATA
Table 113 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 114 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 116 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 117 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 118 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 119 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 120 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 122 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 123 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants see strong demand as consumers return to their old routines
Price rises push consumers towards private label options
Roll-ons find appeal but sprays remain popular with men
PROSPECTS AND OPPORTUNITIES
High level of penetration could limit growth prospects for deodorants
Deodorant sticks could gain ground
Eco-friendly products will have to convince that they are effective to succeed
CATEGORY DATA
Table 43 Sales of Deodorants by Category: Value 2017-2022
Table 44 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 46 NBO Company Shares of Deodorants: % Value 2018-2022
Table 47 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 48 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 49 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories registered significant positive volume growth
Depilatories loses sales to hair and beauty salons as COVID-19 threat subsides
Women’s razors and blades still the best performer
PROSPECTS AND OPPORTUNITIES
Depilatories could take advantage of high inflation rate
Hair removers/bleaches players facing challenges
Portuguese consumers could favour more sustainable products
CATEGORY DATA
Table 52 Sales of Depilatories by Category: Value 2017-2022
Table 53 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 55 NBO Company Shares of Depilatories: % Value 2018-2022
Table 56 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 57 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances sees a full recovery in 2022 as life returns to relative normality
Premium fragrances registered faster growth than mass
New all-in-one stores pushing volume sales
PROSPECTS AND OPPORTUNITIES
Fragrances expected to register positive growth in volume
New distribution patterns could lead to deflation
Sustainability the key watchword in fragrances
CATEGORY DATA
Table 59 Sales of Fragrances by Category: Value 2017-2022
Table 60 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Fragrances: % Value 2018-2022
Table 62 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 65 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care sees partial recovery as life returns to relative normality
Mixed fortunes seen across hair care
High inflation rates favour private label sales
PROSPECTS AND OPPORTUNITIES
Hair care could suffer from maturity of standard shampoos
Professional and premium brands might take advantage of new channels
Growing focus on natural and sustainable hair care products
CATEGORY DATA
Table 67 Sales of Hair Care by Category: Value 2017-2022
Table 68 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 70 NBO Company Shares of Hair Care: % Value 2018-2022
Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 72 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 73 LBN Brand Shares of Colourants: % Value 2019-2022
Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 75 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 77 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men’s grooming on the path to recovery as COVID-19 fears subside
Men’s fragrances, the best performer in men’s grooming
Men’s grooming suffering from a lack of investment
PROSPECTS AND OPPORTUNITIES
Mixed outlook for men’s grooming but growth opportunities remain
Men’s grooming expected to see increasingly sophisticated product formulas
New distribution model could impact men’s grooming
CATEGORY DATA
Table 80 Sales of Men’s Grooming by Category: Value 2017-2022
Table 81 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 84 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 85 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 87 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive volume growth despite category maturity
Electric toothbrushes attracting a rising number of consumers
New product launches becoming increasingly sustainable and natural
PROSPECTS AND OPPORTUNITIES
Moderate growth projected as key categories reach maturity
Manual toothbrushes set to suffer as consumers go electric
Added value products could attract more consumers in the long term
CATEGORY DATA
Table 89 Sales of Oral Care by Category: Value 2017-2022
Table 90 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 91 Sales of Toothbrushes by Category: Value 2017-2022
Table 92 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 94 NBO Company Shares of Oral Care: % Value 2018-2022
Table 95 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 97 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 98 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales jump as Portugal returns to relative normality
Skin care witnessing a polarisation of demand
Innovation bringing value to the category
PROSPECTS AND OPPORTUNITIES
Volume sales expected to increase as younger consumers take up skin care routines
Face masks still with significant growth opportunity
Portugal undergoing a transformation in the way skin care is being distributed
CATEGORY DATA
Table 102 Sales of Skin Care by Category: Value 2017-2022
Table 103 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 104 NBO Company Shares of Skin Care: % Value 2018-2022
Table 105 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 106 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 107 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 110 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 111 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care sees dynamic growth as tourism rebounds and sales benefit from a long, hot summer
Premium sun care being boosted by demand for derma-cosmetic brands
Private label thriving in sun care
PROSPECTS AND OPPORTUNITIES
Sun care sees bright outlook driven by longer summers and the return of tourism
Players focus on creating new demand during the off season
Eco-friendly products expected to gain ground
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
