Sun Care in South Africa
In 2022, the South African economy struggled in the wake of COVID-19, and consumers were faced with various price increases, thus leaving many with less disposable income, and people had to budget accordingly. Taking into account that many consumers faced reduced hours and even redundancy, some had to trade down, making the switch from premium sun care products to mass sun care products, which was reflated in their relative growth rates in 2022. This move was encouraged by various retailers expa...
Euromonitor International's Sun Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Sun Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BEAUTY AND PERSONAL CARE IN SERBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Although consumers buy lower priced mass products, they are unwilling to down trade in 2022
Retailers increase promotional activity to attract customers in 2022
Mass beauty and personal care mimic their premium and dermocosmetic counterparts, to attract consumers in 2022
PROSPECTS AND OPPORTUNITIES
Price sensitivity and inflation to impact demand in the short term
Manufacturers likely to collaborate with influencers and doctors to add credibility and appeal to younger consumers
Companies with an omnichannel approach is likely to perform better in the forecast period
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales rise as consumers return to pre-pandemic lifestyle in the first half of 2022
Consumers continue buying premium but at a lower price in the second half of 2022
Players concentrate on innovation on skin care, while consumers focus on ingredients in 2022
PROSPECTS AND OPPORTUNITIES
Price sensitive consumers likely to down trade thanks to continuation of rising prices in 2023
Consumers set to remain focused on effective solutions to skin care concerns in the forecast period
Ingredients for skin care and fragrances set to rise in forecast period thanks to sophisticated ingredients
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
More parents buy products on promotion while others buy dermocosmetics for their kids in 2022
Urbanisation and birth rate drives demand for baby and child-specific products
Many consumers look for promotions allowing multinationals to grow value share
PROSPECTS AND OPPORTUNITIES
Rise in skin allergies set to boost sales of sensitive skin care ranges in the forecast period
Consumers likely to remain brand loyal but some to shift to private label during the forecast period
Sales growth likely despite expected decline in birth rate over the forecast period
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales remain stable due to hygiene trend that persists in 2022
Price sensitive consumers switch to better price-quality brands in 2022
Sustainability trend influences packaging of bath and shower in 2022
PROSPECTS AND OPPORTUNITIES
Hygiene trend set to stimulate sales growth over the forecast period
Consumer price sensitivity likely to drive demand for larger pack sizes in the forecast period
Innovation expected to be stimulated sustainability trend during the forecast period
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Quality of products and brand loyalty are two traits of colour cosmetics
Social media is influencing consumers use of colour cosmetics in 2022
Health and personal care stores a key channel for sales of colour cosmetics in 2022
PROSPECTS AND OPPORTUNITIES
Social media expected to drive demand for colour cosmetics over the forecast period
Price sensitivity may reduce purchase and use of colour cosmetics in the forecast period
Supermarkets and drugstores likely to remain channel of choice during the forecast period
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for deodorants driven by antiperspirants in 2022 due to its enduring effect
Deodorants offer high discounts in 2022 as many consumers are price sensitive
Parallel imports puts price pressure on retailers in 2022, due to high prices
PROSPECTS AND OPPORTUNITIES
Rising prices set to boost discounts and competition with illegally imported deodorants
Consumers likely to remain focussed on prices rather than brands over the forecast period
Consumers will demand effective deodorants that is also healthy over the forecast period
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2017-2022
Table 52 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 54 NBO Company Shares of Deodorants: % Value 2018-2022
Table 55 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 57 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales hampered by women’s return to hair removal specialists in 2022
Brands grow value share thanks to large advertising budgets in 2022
Consumers are more price sensitive in 2022, leading to slower volume sales
PROSPECTS AND OPPORTUNITIES
Sales of depilatories likely to decline in the forecast period as salons become more popular
Leading players expected to maintain positions in the forecast period, due to advertising and product range
Faster, convenient and thorough hair removal set to drive innovation in the forecast period
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2017-2022
Table 61 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Depilatories: % Value 2018-2022
Table 63 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 64 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shift to more affordable segments in mass fragrances during 2022
New product development stimulate sales growth in 2022
Rising unit prices and mature competitive landscape results in stable volume sales in 2022
PROSPECTS AND OPPORTUNITIES
Sales expected to be driven by new product development during the forecast period
Popularity of health and personal care stores set to rise due to number of stores, lower prices and range of fragrances
Demand likely to be hampered by consumers’ rising price sensitivity in the forecast period
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2017-2022
Table 67 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Fragrances: % Value 2018-2022
Table 69 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 72 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colourants see sales growth as consumers return to pre-pandemic lifestyles in 2022
Consumers increasingly seek natural ingredients in hair care
Salon professional hair care sales hampered in 2022 due to consumers getting used to caring for their hair at home
PROSPECTS AND OPPORTUNITIES
Sales of conditioners and treatments set to increase due to rising consumer awareness
Players likely to expand their ranges with more natural and sophisticated products
Consumers may continue to perform basic hair care at home during the forecast period
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2017-2022
Table 75 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 77 NBO Company Shares of Hair Care: % Value 2018-2022
Table 78 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 82 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium toiletries and fragrances grow at a faster rate than their mass counterparts in 2022
Men’s grooming rising in popularity in 2022, with this trend stimulated by social media
Increasing demand for convenient and more advanced men’s grooming products
PROSPECTS AND OPPORTUNITIES
Social media and pre-pandemic lifestyles to drive demand in the forecast period
Consumers expected to trade down to more affordable segments in the short term
Leading players likely to drive growth through innovation in the forecast period
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2017-2022
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 89 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value sales rise due to increase in input costs and return to pre-pandemic lifestyles in 2022
Larger pack sizes and promotions trended in 2022, thanks to consumers’ price sensitivity
New product development is mainly in toothpaste during 2022
PROSPECTS AND OPPORTUNITIES
Demand for oral care likely to be stable over the forecast period as it is a necessity
Toothpaste likely to have most new product development to stimulate demand in the forecast period
Price discounts to remain key for more price-conscious consumers in the forecast period
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2017-2022
Table 95 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 96 Sales of Toothbrushes by Category: Value 2017-2022
Table 97 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 99 NBO Company Shares of Oral Care: % Value 2018-2022
Table 100 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 101 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 103 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shelve space for dermocosmetics increase as consumers are more concerned about skin care in 2022
Demand for facial care boosted by advertisements and social media in 2022
Consumers have a rising interest in ingredients of facial care in 2022, due to sensitivities
PROSPECTS AND OPPORTUNITIES
Demand likely to be driven by social media and younger consumers in the forecast period
New product development and sustainability trend set to boost demand in the forecast period
Facial care likely to introduce new products during the forecast period, but will lead to higher prices
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2017-2022
Table 106 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Skin Care: % Value 2018-2022
Table 108 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 110 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers’ return to pre-pandemic lifestyles boost sales in 2022
Consumer awareness about skin care is rising, boosting demand for sun care in 2022
Sun protection remains largest category with most innovation in 2022
PROSPECTS AND OPPORTUNITIES
Sales of sun care to be stable during the forecast period, with most usage in the summer
Sales of sun protection set to be boosted by rising awareness of sun exposure in the forecast period
Nivea Sun and Carroten likely to retain leading positions in forecast period due to innovation and promotion
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2017-2022
Table 113 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 115 NBO Company Shares of Sun Care: % Value 2018-2022
Table 116 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 118 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Although consumers buy lower priced mass products, they are unwilling to down trade in 2022
Retailers increase promotional activity to attract customers in 2022
Mass beauty and personal care mimic their premium and dermocosmetic counterparts, to attract consumers in 2022
PROSPECTS AND OPPORTUNITIES
Price sensitivity and inflation to impact demand in the short term
Manufacturers likely to collaborate with influencers and doctors to add credibility and appeal to younger consumers
Companies with an omnichannel approach is likely to perform better in the forecast period
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales rise as consumers return to pre-pandemic lifestyle in the first half of 2022
Consumers continue buying premium but at a lower price in the second half of 2022
Players concentrate on innovation on skin care, while consumers focus on ingredients in 2022
PROSPECTS AND OPPORTUNITIES
Price sensitive consumers likely to down trade thanks to continuation of rising prices in 2023
Consumers set to remain focused on effective solutions to skin care concerns in the forecast period
Ingredients for skin care and fragrances set to rise in forecast period thanks to sophisticated ingredients
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
More parents buy products on promotion while others buy dermocosmetics for their kids in 2022
Urbanisation and birth rate drives demand for baby and child-specific products
Many consumers look for promotions allowing multinationals to grow value share
PROSPECTS AND OPPORTUNITIES
Rise in skin allergies set to boost sales of sensitive skin care ranges in the forecast period
Consumers likely to remain brand loyal but some to shift to private label during the forecast period
Sales growth likely despite expected decline in birth rate over the forecast period
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales remain stable due to hygiene trend that persists in 2022
Price sensitive consumers switch to better price-quality brands in 2022
Sustainability trend influences packaging of bath and shower in 2022
PROSPECTS AND OPPORTUNITIES
Hygiene trend set to stimulate sales growth over the forecast period
Consumer price sensitivity likely to drive demand for larger pack sizes in the forecast period
Innovation expected to be stimulated sustainability trend during the forecast period
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Quality of products and brand loyalty are two traits of colour cosmetics
Social media is influencing consumers use of colour cosmetics in 2022
Health and personal care stores a key channel for sales of colour cosmetics in 2022
PROSPECTS AND OPPORTUNITIES
Social media expected to drive demand for colour cosmetics over the forecast period
Price sensitivity may reduce purchase and use of colour cosmetics in the forecast period
Supermarkets and drugstores likely to remain channel of choice during the forecast period
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for deodorants driven by antiperspirants in 2022 due to its enduring effect
Deodorants offer high discounts in 2022 as many consumers are price sensitive
Parallel imports puts price pressure on retailers in 2022, due to high prices
PROSPECTS AND OPPORTUNITIES
Rising prices set to boost discounts and competition with illegally imported deodorants
Consumers likely to remain focussed on prices rather than brands over the forecast period
Consumers will demand effective deodorants that is also healthy over the forecast period
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2017-2022
Table 52 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 54 NBO Company Shares of Deodorants: % Value 2018-2022
Table 55 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 57 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales hampered by women’s return to hair removal specialists in 2022
Brands grow value share thanks to large advertising budgets in 2022
Consumers are more price sensitive in 2022, leading to slower volume sales
PROSPECTS AND OPPORTUNITIES
Sales of depilatories likely to decline in the forecast period as salons become more popular
Leading players expected to maintain positions in the forecast period, due to advertising and product range
Faster, convenient and thorough hair removal set to drive innovation in the forecast period
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2017-2022
Table 61 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Depilatories: % Value 2018-2022
Table 63 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 64 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shift to more affordable segments in mass fragrances during 2022
New product development stimulate sales growth in 2022
Rising unit prices and mature competitive landscape results in stable volume sales in 2022
PROSPECTS AND OPPORTUNITIES
Sales expected to be driven by new product development during the forecast period
Popularity of health and personal care stores set to rise due to number of stores, lower prices and range of fragrances
Demand likely to be hampered by consumers’ rising price sensitivity in the forecast period
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2017-2022
Table 67 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Fragrances: % Value 2018-2022
Table 69 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 72 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colourants see sales growth as consumers return to pre-pandemic lifestyles in 2022
Consumers increasingly seek natural ingredients in hair care
Salon professional hair care sales hampered in 2022 due to consumers getting used to caring for their hair at home
PROSPECTS AND OPPORTUNITIES
Sales of conditioners and treatments set to increase due to rising consumer awareness
Players likely to expand their ranges with more natural and sophisticated products
Consumers may continue to perform basic hair care at home during the forecast period
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2017-2022
Table 75 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 77 NBO Company Shares of Hair Care: % Value 2018-2022
Table 78 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 82 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium toiletries and fragrances grow at a faster rate than their mass counterparts in 2022
Men’s grooming rising in popularity in 2022, with this trend stimulated by social media
Increasing demand for convenient and more advanced men’s grooming products
PROSPECTS AND OPPORTUNITIES
Social media and pre-pandemic lifestyles to drive demand in the forecast period
Consumers expected to trade down to more affordable segments in the short term
Leading players likely to drive growth through innovation in the forecast period
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2017-2022
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 89 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value sales rise due to increase in input costs and return to pre-pandemic lifestyles in 2022
Larger pack sizes and promotions trended in 2022, thanks to consumers’ price sensitivity
New product development is mainly in toothpaste during 2022
PROSPECTS AND OPPORTUNITIES
Demand for oral care likely to be stable over the forecast period as it is a necessity
Toothpaste likely to have most new product development to stimulate demand in the forecast period
Price discounts to remain key for more price-conscious consumers in the forecast period
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2017-2022
Table 95 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 96 Sales of Toothbrushes by Category: Value 2017-2022
Table 97 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 99 NBO Company Shares of Oral Care: % Value 2018-2022
Table 100 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 101 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 103 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shelve space for dermocosmetics increase as consumers are more concerned about skin care in 2022
Demand for facial care boosted by advertisements and social media in 2022
Consumers have a rising interest in ingredients of facial care in 2022, due to sensitivities
PROSPECTS AND OPPORTUNITIES
Demand likely to be driven by social media and younger consumers in the forecast period
New product development and sustainability trend set to boost demand in the forecast period
Facial care likely to introduce new products during the forecast period, but will lead to higher prices
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2017-2022
Table 106 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Skin Care: % Value 2018-2022
Table 108 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 110 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers’ return to pre-pandemic lifestyles boost sales in 2022
Consumer awareness about skin care is rising, boosting demand for sun care in 2022
Sun protection remains largest category with most innovation in 2022
PROSPECTS AND OPPORTUNITIES
Sales of sun care to be stable during the forecast period, with most usage in the summer
Sales of sun protection set to be boosted by rising awareness of sun exposure in the forecast period
Nivea Sun and Carroten likely to retain leading positions in forecast period due to innovation and promotion
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2017-2022
Table 113 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 115 NBO Company Shares of Sun Care: % Value 2018-2022
Table 116 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 118 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
