Sun Care in Serbia
In 2022, value and volume sales growth of sun care in Serbia was boosted by most consumers’ return to pre-pandemic lifestyles. Many Serbians started spending more time outdoors, and they also resumed traveling. Before traveling, they tend to purchase sun care products in Serbia. Aftersun products that help maintain the skin’s tanned colour are in high demand, and sun care with a coconut scent is the most popular. Skin tanning is also highly desired, especially in May when consumers want to prepa...
Euromonitor International's Sun Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Sun Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BEAUTY AND PERSONAL CARE IN URUGUAY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retailers use discounts and promotions to attract consumers amid rising inflation and competition from parallel imports
Colour cosmetics enjoy recovery in mass segment
Sun care mass dermo products witness strong performance
PROSPECTS AND OPPORTUNITIES
Opportunity for emerging brands to offer competitively priced products
E-commerce consolidates its position as a key channel in mass segment
Innovative and sustainable products will enable mature categories to thrive
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium colour cosmetics witnessed a strong rebound after the pandemic
Premium adult sun care expands retail sales in 2022
L?Or?al Uruguay SA leads in premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
E-commerce faces further growth opportunities
Premium brands develop omnichannel strategies
Companies continue to focus on quality and service
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category performance is dampened by supply issues and competition
Sun care and skin care are strong growth areas
Pharmacies remain the most important distribution channel
PROSPECTS AND OPPORTUNITIES
Domestic players expected to gain retail share with more competitive prices
New opportunities as e-commerce gains momentum
Growth potential in dermocosmetics
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower witnesses slowdown in 2022
Natural and sustainable trend is now mainstream
Unilever del Uruguay retains its supremacy in bath and shower
PROSPECTS AND OPPORTUNITIES
Bath and shower faces volume decline
Supermarkets continue as important distribution channel
Environmental consciousness will continue shaping purchasing decisions
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2017-2022
Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics enjoys strong year of growth supported by social activity
Direct sellers continue to lose share of sales in colour cosmetics
Lips products stand out in 2022
PROSPECTS AND OPPORTUNITIES
Strong growth expected as recovery continues in colour cosmetics
Companies to continue with innovative and added-value products
Pharmacies displace direct selling as main distribution channel
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales decline as consumption is impacted by cross-border purchases
Unilever del Uruguay comfortably retains its leadership in deodorants category
Supermarkets continue to dominate in deodorants
PROSPECTS AND OPPORTUNITIES
Price and promotional strategies will be key in years to come
Sustainable products face strong growth potential
Innovative products required to avoid sales stagnating
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2017-2022
Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 51 NBO Company Shares of Deodorants: % Value 2018-2022
Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sharp decline as cross-border sales pick up
New omnichannel sales structures embraced by major players
Sebamar SA leads in depilatories followed by Carrau & Cia
PROSPECTS AND OPPORTUNITIES
Growing interest in hair removers/bleaches with skin care benefits
E-commerce presents opportunity to expand category
Category growth to be driven by product development
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2017-2022
Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Depilatories: % Value 2018-2022
Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances category is driven by premiumisation trend
Premium brands attract customers with bigger focus on promotions and appeal of unisex offerings
L'Or?al Uruguay leads the category followed by Natura (Avon)
PROSPECTS AND OPPORTUNITIES
E-commerce to gain importance in sale of fragrances
More aggressive promotional strategies anticipated
Direct sellers must adopt a multi-channel strategy to reverse lost retail share
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2017-2022
Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Fragrances: % Value 2018-2022
Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care faces tough competition from cross-border sales
Natural ingredients gain further ground in hair care
L'Or?al Uruguay leads in hair care
PROSPECTS AND OPPORTUNITIES
New opportunities with the rise of e-commerce
Price and promotional strategies will remain key in forthcoming period
Premiumisation will result in emergence of more niches
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2017-2022
Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 73 NBO Company Shares of Hair Care: % Value 2018-2022
Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 78 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium men’s fragrances achieve robust growth in 2022
Men are increasingly interested in men's grooming products
Sebamar comfortably retains leadership in men?s grooming
PROSPECTS AND OPPORTUNITIES
Cultural shifts encourage men towards grooming products
Companies continue to focus on quality
E-commerce is a key channel for attracting men
CATEGORY DATA
Table 81 Sales of Men’s Grooming by Category: Value 2017-2022
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 85 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care category suffers contraction in volume and value in 2022
Colgate-Palmolive launches first toothpaste with 100% recyclable packaging
Colgate-Palmolive maintains its lead in 2022 thanks to its wide range of products and extensive distribution network
PROSPECTS AND OPPORTUNITIES
Natural trend to expand with growing array of niche-products in oral care
Promotions, discounts and innovations will drive growth in oral care
Modern channel to lead in oral care
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2017-2022
Table 91 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 92 Sales of Toothbrushes by Category: Value 2017-2022
Table 93 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 95 NBO Company Shares of Oral Care: % Value 2018-2022
Table 96 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 97 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 99 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care enjoys solid growth driven by premium categories
Dermocosmetic skin care products perform well in 2022 offering superior results
L'Or?al Uruguay SA continues to lead comfortably in skin care
PROSPECTS AND OPPORTUNITIES
Pharmacies to increase importance in skin care
E-commerce to become a key channel skin care
Innovation focuses on sustainability with price promotions also key to future growth
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2017-2022
Table 102 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Skin Care: % Value 2018-2022
Table 104 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care achieves significant growth in 2022
Dermocosmetic sun care products record strong growth
Urufarma leads the category followed by L'Or?al Groupe and Beiersdorf SA
PROSPECTS AND OPPORTUNITIES
Increasingly sophisticated consumers rely on the online channel to inform product choices
Stronger digital presence offers future growth potential
Pharmacies will continue as important distribution channel
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2017-2022
Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 111 NBO Company Shares of Sun Care: % Value 2018-2022
Table 112 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retailers use discounts and promotions to attract consumers amid rising inflation and competition from parallel imports
Colour cosmetics enjoy recovery in mass segment
Sun care mass dermo products witness strong performance
PROSPECTS AND OPPORTUNITIES
Opportunity for emerging brands to offer competitively priced products
E-commerce consolidates its position as a key channel in mass segment
Innovative and sustainable products will enable mature categories to thrive
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium colour cosmetics witnessed a strong rebound after the pandemic
Premium adult sun care expands retail sales in 2022
L?Or?al Uruguay SA leads in premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
E-commerce faces further growth opportunities
Premium brands develop omnichannel strategies
Companies continue to focus on quality and service
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category performance is dampened by supply issues and competition
Sun care and skin care are strong growth areas
Pharmacies remain the most important distribution channel
PROSPECTS AND OPPORTUNITIES
Domestic players expected to gain retail share with more competitive prices
New opportunities as e-commerce gains momentum
Growth potential in dermocosmetics
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower witnesses slowdown in 2022
Natural and sustainable trend is now mainstream
Unilever del Uruguay retains its supremacy in bath and shower
PROSPECTS AND OPPORTUNITIES
Bath and shower faces volume decline
Supermarkets continue as important distribution channel
Environmental consciousness will continue shaping purchasing decisions
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2017-2022
Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics enjoys strong year of growth supported by social activity
Direct sellers continue to lose share of sales in colour cosmetics
Lips products stand out in 2022
PROSPECTS AND OPPORTUNITIES
Strong growth expected as recovery continues in colour cosmetics
Companies to continue with innovative and added-value products
Pharmacies displace direct selling as main distribution channel
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales decline as consumption is impacted by cross-border purchases
Unilever del Uruguay comfortably retains its leadership in deodorants category
Supermarkets continue to dominate in deodorants
PROSPECTS AND OPPORTUNITIES
Price and promotional strategies will be key in years to come
Sustainable products face strong growth potential
Innovative products required to avoid sales stagnating
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2017-2022
Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 51 NBO Company Shares of Deodorants: % Value 2018-2022
Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sharp decline as cross-border sales pick up
New omnichannel sales structures embraced by major players
Sebamar SA leads in depilatories followed by Carrau & Cia
PROSPECTS AND OPPORTUNITIES
Growing interest in hair removers/bleaches with skin care benefits
E-commerce presents opportunity to expand category
Category growth to be driven by product development
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2017-2022
Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Depilatories: % Value 2018-2022
Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances category is driven by premiumisation trend
Premium brands attract customers with bigger focus on promotions and appeal of unisex offerings
L'Or?al Uruguay leads the category followed by Natura (Avon)
PROSPECTS AND OPPORTUNITIES
E-commerce to gain importance in sale of fragrances
More aggressive promotional strategies anticipated
Direct sellers must adopt a multi-channel strategy to reverse lost retail share
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2017-2022
Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Fragrances: % Value 2018-2022
Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care faces tough competition from cross-border sales
Natural ingredients gain further ground in hair care
L'Or?al Uruguay leads in hair care
PROSPECTS AND OPPORTUNITIES
New opportunities with the rise of e-commerce
Price and promotional strategies will remain key in forthcoming period
Premiumisation will result in emergence of more niches
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2017-2022
Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 73 NBO Company Shares of Hair Care: % Value 2018-2022
Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 78 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium men’s fragrances achieve robust growth in 2022
Men are increasingly interested in men's grooming products
Sebamar comfortably retains leadership in men?s grooming
PROSPECTS AND OPPORTUNITIES
Cultural shifts encourage men towards grooming products
Companies continue to focus on quality
E-commerce is a key channel for attracting men
CATEGORY DATA
Table 81 Sales of Men’s Grooming by Category: Value 2017-2022
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 85 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care category suffers contraction in volume and value in 2022
Colgate-Palmolive launches first toothpaste with 100% recyclable packaging
Colgate-Palmolive maintains its lead in 2022 thanks to its wide range of products and extensive distribution network
PROSPECTS AND OPPORTUNITIES
Natural trend to expand with growing array of niche-products in oral care
Promotions, discounts and innovations will drive growth in oral care
Modern channel to lead in oral care
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2017-2022
Table 91 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 92 Sales of Toothbrushes by Category: Value 2017-2022
Table 93 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 95 NBO Company Shares of Oral Care: % Value 2018-2022
Table 96 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 97 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 99 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care enjoys solid growth driven by premium categories
Dermocosmetic skin care products perform well in 2022 offering superior results
L'Or?al Uruguay SA continues to lead comfortably in skin care
PROSPECTS AND OPPORTUNITIES
Pharmacies to increase importance in skin care
E-commerce to become a key channel skin care
Innovation focuses on sustainability with price promotions also key to future growth
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2017-2022
Table 102 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Skin Care: % Value 2018-2022
Table 104 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care achieves significant growth in 2022
Dermocosmetic sun care products record strong growth
Urufarma leads the category followed by L'Or?al Groupe and Beiersdorf SA
PROSPECTS AND OPPORTUNITIES
Increasingly sophisticated consumers rely on the online channel to inform product choices
Stronger digital presence offers future growth potential
Pharmacies will continue as important distribution channel
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2017-2022
Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 111 NBO Company Shares of Sun Care: % Value 2018-2022
Table 112 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
