Sun Care in Egypt
The sun care category is notably seasonal. The demand for sunscreens is always at its peak during the summer, and this is when most sales occur. Indeed, it is very rare to find people buying sun protection products during the rest of the year. Individuals who are obsessed with skin care are significantly more likely to purchase sunscreens throughout the year, though this remains a niche purchasing pattern.
Euromonitor International's Sun Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Sun Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Challenges faced by direct selling impact volume sales of mass beauty and personal care
E-commerce still has scope for growth, with dynamism ramping up
Muti-talented Colgate-Palmolive Guatemala remains the leader of mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
Price will remain the key factor for mass beauty and personal care
Economy brands expected to enjoy a better performance during the high inflation period
Pandemic-led sanitising trends fade away
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Perco’s portfolio success supported by Perfumer?a Fetiche promotions and events
La Roche-Posay continues to lead premium skin care, while premium colour cosmetics returns to strength
Social media plays a key role in sales of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
E-commerce expected to ramp up in premium beauty and personal care, thanks to consumer demographics
Social media will continue playing an important role to support sales
Premium beauty and personal care expected to remain stable over the forecast period
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Johnson & Johnson maintains lead in baby and child-specific products
Dove fails to penetrate baby and child-specific products, despite other cross-category success
Personalisation is a growing trend in baby and child hair and skin care
PROSPECTS AND OPPORTUNITIES
Johnson & Johnson will retain its lead, thanks to myriad strengths
Inflationary pressures likely to dampen overall potential sales – at least in the economy segment
Nappy (diaper) rash treatments will remain relatively stable
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Intimate hygiene sees excellent potential, as players continue to launch new products in the category to meet demand
Bar soap remains robust as a primary essential for lower-income consumers
Body powder faces ongoing challenges, as Johnson & Johnson announces worldwide suspension of its old formula baby powder
PROSPECTS AND OPPORTUNITIES
Price becomes the main selling point, as trend for antibacterial features wanes
Economy brands set to benefit from inflationary pressures
Traditional channel will continue to grow and maintain importance
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2017-2022
Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics sees ongoing recovery, despite certain challenges
Lip products make their comeback after the era of the mask
Colour cosmetics trend across social media, led by popular influencers
PROSPECTS AND OPPORTUNITIES
Belcorp set to maintain its lead thanks to its targeted brands for different generations
Colour cosmetics expected to maintain stable growth due to ongoing demand
Ingredient-conscious consumers herald a growing trend
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants sprays hold the strongest presence in modern channels, thanks to traditional use
Small roll-on and stick presentations grow in demand, due to smaller unit prices available
Small local grocers remain strong and will continue to grow, due to the frequent shopping needs of low-income consumers
PROSPECTS AND OPPORTUNITIES
Smaller formats expected to remain popular through traditional channels
Deodorants still has room to develop and grow in Guatemala
Aggressive price wars develop between leading players
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2017-2022
Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 51 NBO Company Shares of Deodorants: % Value 2018-2022
Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Procter & Gamble continues to lead, thanks to ongoing innovations in Gillette’s Venus and Prestobarba brands
Category development impacted by seasonality and concerns over correct usage
Women?s pre-shave products remains a small subcategory
PROSPECTS AND OPPORTUNITIES
Discounters will play an important role for depilatories over the forecast period
Low leadership stability will remain in hair removers/bleaches
Depilatories decreasing in beauty specialists and pharmacies
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2017-2022
Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Depilatories: % Value 2018-2022
Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Both mass and premium fragrances recover well after the pandemic era slump
Avon launches the new Sensus fragrances line to stimulate slowly-reviving sales
Leading Scentia launches occasion-targeted scents to boost its portfolio
PROSPECTS AND OPPORTUNITIES
Fragrances expected to maintain sustained growth, thanks to ongoing brand activity
Modern channel will remain key for fragrances
Global players from the retail channel continue to launch in Guatemala
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2017-2022
Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Fragrances: % Value 2018-2022
Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Procter & Gamble leads shampoo sales with Head and Shoulders
Price wars seen in the modern channel among leading brands
Polarised size formats leading in the modern and traditional channels
PROSPECTS AND OPPORTUNITIES
Hair care will maintain stable growth over the forecast period
Styling agents maintain popularity in Guatemala, used as part of regular hair care routines
Eco-friendly trends grow, as seen with the uprising of shampoo bars
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2017-2022
Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 73 NBO Company Shares of Hair Care: % Value 2018-2022
Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 78 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Old Spice enjoys a more modern image, with a wide array of products available
Nivea widens its portfolio for men, with more masculine alternatives and fragrances
Deodorants remains a leading subcategory in men?s grooming
PROSPECTS AND OPPORTUNITIES
Men’s grooming expected to continue with slow growth, as dampened by inflationary pressures
Procter & Gamble expected to maintain its lead in men’s grooming
Economy brands expected to grow in men?s deodorants
CATEGORY DATA
Table 81 Sales of Men’s Grooming by Category: Value 2017-2022
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 85 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care recovers slowly, due to high price-sensitivity and decreased oral hygiene
Players launch aggressive discounts and offers to maintain customer loyalty
Mouthwash and floss with low penetrations, due to basic oral hygiene routines
PROSPECTS AND OPPORTUNITIES
Ongoing small yet stable growth expected, as consumers continue to attend to the basics of oral hygiene
Economy brands will accelerate their penetration further
Less popular subcategories with low penetration rates expected to suffer
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2017-2022
Table 91 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 92 Sales of Toothbrushes by Category: Value 2017-2022
Table 93 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 95 NBO Company Shares of Oral Care: % Value 2018-2022
Table 96 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 97 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 99 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Belcorp Guatemala SA maintains its lead thanks to popular brands targeted to different consumer audiences
Facial skin care driving innovation in the overall category
Instagram influencers and informal sellers are of increasing importance in skin care
PROSPECTS AND OPPORTUNITIES
Low and stable volume expected to continue, but with many consumers trading down or postponing purchases
Body skin care expected to see an increase in economy brands
Hydration will remain the focus in skin care
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2017-2022
Table 102 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Skin Care: % Value 2018-2022
Table 104 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care sales are ruled by specific seasons throughout the year
Eucerin and La Roche offer dermocosmetics advisors on-site to boost sales
Dermatologists’ advice is key to sun care’s development
PROSPECTS AND OPPORTUNITIES
Small and stable sales expected, with challenges and opportunities ahead
Premium brands will continue to attract higher-income consumers who use sun care on a more regular basis
Formulations and formats will develop further to meet evolving needs
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2017-2022
Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 111 NBO Company Shares of Sun Care: % Value 2018-2022
Table 112 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Challenges faced by direct selling impact volume sales of mass beauty and personal care
E-commerce still has scope for growth, with dynamism ramping up
Muti-talented Colgate-Palmolive Guatemala remains the leader of mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
Price will remain the key factor for mass beauty and personal care
Economy brands expected to enjoy a better performance during the high inflation period
Pandemic-led sanitising trends fade away
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Perco’s portfolio success supported by Perfumer?a Fetiche promotions and events
La Roche-Posay continues to lead premium skin care, while premium colour cosmetics returns to strength
Social media plays a key role in sales of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
E-commerce expected to ramp up in premium beauty and personal care, thanks to consumer demographics
Social media will continue playing an important role to support sales
Premium beauty and personal care expected to remain stable over the forecast period
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Johnson & Johnson maintains lead in baby and child-specific products
Dove fails to penetrate baby and child-specific products, despite other cross-category success
Personalisation is a growing trend in baby and child hair and skin care
PROSPECTS AND OPPORTUNITIES
Johnson & Johnson will retain its lead, thanks to myriad strengths
Inflationary pressures likely to dampen overall potential sales – at least in the economy segment
Nappy (diaper) rash treatments will remain relatively stable
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Intimate hygiene sees excellent potential, as players continue to launch new products in the category to meet demand
Bar soap remains robust as a primary essential for lower-income consumers
Body powder faces ongoing challenges, as Johnson & Johnson announces worldwide suspension of its old formula baby powder
PROSPECTS AND OPPORTUNITIES
Price becomes the main selling point, as trend for antibacterial features wanes
Economy brands set to benefit from inflationary pressures
Traditional channel will continue to grow and maintain importance
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2017-2022
Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics sees ongoing recovery, despite certain challenges
Lip products make their comeback after the era of the mask
Colour cosmetics trend across social media, led by popular influencers
PROSPECTS AND OPPORTUNITIES
Belcorp set to maintain its lead thanks to its targeted brands for different generations
Colour cosmetics expected to maintain stable growth due to ongoing demand
Ingredient-conscious consumers herald a growing trend
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants sprays hold the strongest presence in modern channels, thanks to traditional use
Small roll-on and stick presentations grow in demand, due to smaller unit prices available
Small local grocers remain strong and will continue to grow, due to the frequent shopping needs of low-income consumers
PROSPECTS AND OPPORTUNITIES
Smaller formats expected to remain popular through traditional channels
Deodorants still has room to develop and grow in Guatemala
Aggressive price wars develop between leading players
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2017-2022
Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 51 NBO Company Shares of Deodorants: % Value 2018-2022
Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Procter & Gamble continues to lead, thanks to ongoing innovations in Gillette’s Venus and Prestobarba brands
Category development impacted by seasonality and concerns over correct usage
Women?s pre-shave products remains a small subcategory
PROSPECTS AND OPPORTUNITIES
Discounters will play an important role for depilatories over the forecast period
Low leadership stability will remain in hair removers/bleaches
Depilatories decreasing in beauty specialists and pharmacies
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2017-2022
Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Depilatories: % Value 2018-2022
Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Both mass and premium fragrances recover well after the pandemic era slump
Avon launches the new Sensus fragrances line to stimulate slowly-reviving sales
Leading Scentia launches occasion-targeted scents to boost its portfolio
PROSPECTS AND OPPORTUNITIES
Fragrances expected to maintain sustained growth, thanks to ongoing brand activity
Modern channel will remain key for fragrances
Global players from the retail channel continue to launch in Guatemala
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2017-2022
Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Fragrances: % Value 2018-2022
Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Procter & Gamble leads shampoo sales with Head and Shoulders
Price wars seen in the modern channel among leading brands
Polarised size formats leading in the modern and traditional channels
PROSPECTS AND OPPORTUNITIES
Hair care will maintain stable growth over the forecast period
Styling agents maintain popularity in Guatemala, used as part of regular hair care routines
Eco-friendly trends grow, as seen with the uprising of shampoo bars
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2017-2022
Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 73 NBO Company Shares of Hair Care: % Value 2018-2022
Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 78 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Old Spice enjoys a more modern image, with a wide array of products available
Nivea widens its portfolio for men, with more masculine alternatives and fragrances
Deodorants remains a leading subcategory in men?s grooming
PROSPECTS AND OPPORTUNITIES
Men’s grooming expected to continue with slow growth, as dampened by inflationary pressures
Procter & Gamble expected to maintain its lead in men’s grooming
Economy brands expected to grow in men?s deodorants
CATEGORY DATA
Table 81 Sales of Men’s Grooming by Category: Value 2017-2022
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 85 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care recovers slowly, due to high price-sensitivity and decreased oral hygiene
Players launch aggressive discounts and offers to maintain customer loyalty
Mouthwash and floss with low penetrations, due to basic oral hygiene routines
PROSPECTS AND OPPORTUNITIES
Ongoing small yet stable growth expected, as consumers continue to attend to the basics of oral hygiene
Economy brands will accelerate their penetration further
Less popular subcategories with low penetration rates expected to suffer
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2017-2022
Table 91 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 92 Sales of Toothbrushes by Category: Value 2017-2022
Table 93 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 95 NBO Company Shares of Oral Care: % Value 2018-2022
Table 96 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 97 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 99 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Belcorp Guatemala SA maintains its lead thanks to popular brands targeted to different consumer audiences
Facial skin care driving innovation in the overall category
Instagram influencers and informal sellers are of increasing importance in skin care
PROSPECTS AND OPPORTUNITIES
Low and stable volume expected to continue, but with many consumers trading down or postponing purchases
Body skin care expected to see an increase in economy brands
Hydration will remain the focus in skin care
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2017-2022
Table 102 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Skin Care: % Value 2018-2022
Table 104 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care sales are ruled by specific seasons throughout the year
Eucerin and La Roche offer dermocosmetics advisors on-site to boost sales
Dermatologists’ advice is key to sun care’s development
PROSPECTS AND OPPORTUNITIES
Small and stable sales expected, with challenges and opportunities ahead
Premium brands will continue to attract higher-income consumers who use sun care on a more regular basis
Formulations and formats will develop further to meet evolving needs
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2017-2022
Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 111 NBO Company Shares of Sun Care: % Value 2018-2022
Table 112 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
