Sun Care in Dominican Republic
The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales. As a result, while sun care registered a healthy increase in current value sales in 2022, volume growth was minimal. With consumers feeling the financial squeeze, there was a degree of trading down. That being said, the recovery of the tourism sector helped to maintain value sales, with inbound tourist numbers already surpassing pre pandemic 2019 levels.
Euromonitor International's Sun Care in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Sun Care in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and widespread discounts boosts retail volume growth
Busier lifestyles and social media trends drive consumption
Multinationals lead, offering well-known, trusted options to consumers
PROSPECTS AND OPPORTUNITIES
Tourism and increasing social occasions will drive sales of mass products
Retailers respond to price sensitivity by offering consumers frequent discounts
Consumers rising knowledge of trends and active ingredients shapes innovation
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite price rises, premium consumers remain loyal to premium brands
Rising tourism boosts growth for premium options in Georgia
Puig Rus strengthens its leadership of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Retail value growth is driven by sun care, men’s grooming and colour cosmetics
E-commerce faces challenges as consumers prefer to buy in person
The economising trend sees consumers switch to dermocosmetic offerings
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing awareness of the dangers of sun exposure drives sales of sun care
Parents prioritise baby and child-specific products and are unwilling to trade down
Intense competition as multinationals continue to lead the landscape
PROSPECTS AND OPPORTUNITIES
Low birth rates and rising price points may challenge sales
Growing awareness of sensitive skin care drives retail volume growth
Further growth for pharmacies that focus on deals and discounts
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players focus on multipacks and family products, aligning with rising price sensitivity
Hand sanitisers decline as the risk of COVID-19 reduces
Colgate-Palmolive retains its leadership of bath and shower
PROSPECTS AND OPPORTUNITIES
Body wash/shower gel to drive innovative and rising demand
Retailers offer deals and discounts as local players have the opportunity to grow
Enhanced hygiene routines benefit sales across the forecast period
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2017-2022
Table 33 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 35 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 36 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 38 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to socialising boosts growth for colour cosmetics in 2022
Rising unit prices hinder retail value sales as consumers hunt for cheaper options
L’Or?al Groupe retains its lead, offering an extensive product portfolio
PROSPECTS AND OPPORTUNITIES
Stable performance as consumers spend more time outside of the household
Social media and influencers boost the performance of colour cosmetics
Pharmacies attract consumers through exclusive brands and attractive discounts
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to active lifestyles boosts retail volume sales of deodorants
Deodorant sprays offer a wide assortment but face availability issues
Unilever retains its leadership of deodorants with a wide product portfolio of mass brands
PROSPECTS AND OPPORTUNITIES
Positive growth is driven by enhanced hygiene standards and product innovation
Rising unit prices leads consumers to search for deals and discounts
Deodorant sprays remain popular, despite health challenges
CATEGORY DATA
Table 50 Sales of Deodorants by Category: Value 2017-2022
Table 51 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 53 NBO Company Shares of Deodorants: % Value 2018-2022
Table 54 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 55 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 56 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 58 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and events boosts growth for depilatories in 2022
Hair removal services in salons challenge retail volume growth for depilatories
International players retain the lead, offering brands with positive reputations
PROSPECTS AND OPPORTUNITIES
Rising health awareness boosts the use of natural ingredients in depilatories
Rising price sensitivity and use of professional salons challenges forecast growth
Growing competition will facilitate the launch of more affordable brands
CATEGORY DATA
Table 59 Sales of Depilatories by Category: Value 2017-2022
Table 60 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Depilatories: % Value 2018-2022
Table 62 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 63 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return of tourists to the country boosts growth in premium fragrances
Mass fragrances suffer from declining disposable incomes as consumers look to economise
Direct sellers benefit from a lack of strong competition, as Puig Rus leads
PROSPECTS AND OPPORTUNITIES
Price-sensitive consumers adapt their use of fragrances, focusing on discounts
Premium fragrances have room for growth as players focus on innovation
E-commerce will continue to play an important role
CATEGORY DATA
Table 65 Sales of Fragrances by Category: Value 2017-2022
Table 66 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Fragrances: % Value 2018-2022
Table 68 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 71 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Added value, including natural ingredients, boosts retail value growth
Salon professional hair care is challenged by rising price-sensitivity
Multinationals lead hair care, as Procter & Gamble Co retains its top spot
PROSPECTS AND OPPORTUNITIES
Busy lifestyles and a rise in social occasions drives growth in hair care
Competition between retailers expands the consumer base for hair care
Innovation focuses on natural ingredients to align with consumer demands
CATEGORY DATA
Table 73 Sales of Hair Care by Category: Value 2017-2022
Table 74 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 75 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 76 NBO Company Shares of Hair Care: % Value 2018-2022
Table 77 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 78 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 79 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 80 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 81 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Socialising and events drives the use of men’s grooming products in 2022
The influence of social media boosts the use of men’s grooming products
Procter & Gamble Co maintains its lead, with a strong presence in men’s shaving
PROSPECTS AND OPPORTUNITIES
Tourists boost growth in men’s grooming while price-sensitivity challenges sales
Multinational players focus on innovations aligned to skin care needs
The growing trend of facial hair challenges growth but creates opportunities
CATEGORY DATA
Table 84 Sales of Men’s Grooming by Category: Value 2017-2022
Table 85 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 88 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 89 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 91 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers search for competitive offers as price point becomes key
Players focus on toothbrush sales, with opportunity for growth on the landscape
Multinational players continue to dominate oral care in Georgia due to a lack of local production
PROSPECTS AND OPPORTUNITIES
Price-sensitive behaviour will see consumers trade down to save costs
Growing competition is set to widen the offer of value-added and low-cost products
Toothbrushes provide an opportunity for growth across the forecast period
CATEGORY DATA
Table 93 Sales of Oral Care by Category: Value 2017-2022
Table 94 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 95 Sales of Toothbrushes by Category: Value 2017-2022
Table 96 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 98 NBO Company Shares of Oral Care: % Value 2018-2022
Table 99 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 100 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 102 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales are driven by rising awareness as social media highlights skin care routines
The rising number of brands available on the landscape aids retail volume growth
L’Or?al maintains its lead, offering innovative, advanced formulas
PROSPECTS AND OPPORTUNITIES
Rising awareness of the benefits of skin care drives ongoing demand
The availability of active ingredients and advanced formulas boosts retail value growth
Price sensitivity leads consumers to trade down to cheaper brands
CATEGORY DATA
Table 104 Sales of Skin Care by Category: Value 2017-2022
Table 105 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 106 NBO Company Shares of Skin Care: % Value 2018-2022
Table 107 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 109 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and increase in tourists boosts retail volume growth
Baby and child-specific sun care fares well as parents prioritise the wellbeing of their children
Beiersdorf continues leading sun care with its trusted global brand Nivea Sun
PROSPECTS AND OPPORTUNITIES
Tourism boost sales, while SPF in skin care continues to challenge growth
Price-sensitive consumers look for discounts, unwilling to trade down
The expansion of pharmacies across the country drives the availability of sun care
CATEGORY DATA
Table 111 Sales of Sun Care by Category: Value 2017-2022
Table 112 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 113 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 114 NBO Company Shares of Sun Care: % Value 2018-2022
Table 115 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 117 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and widespread discounts boosts retail volume growth
Busier lifestyles and social media trends drive consumption
Multinationals lead, offering well-known, trusted options to consumers
PROSPECTS AND OPPORTUNITIES
Tourism and increasing social occasions will drive sales of mass products
Retailers respond to price sensitivity by offering consumers frequent discounts
Consumers rising knowledge of trends and active ingredients shapes innovation
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite price rises, premium consumers remain loyal to premium brands
Rising tourism boosts growth for premium options in Georgia
Puig Rus strengthens its leadership of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Retail value growth is driven by sun care, men’s grooming and colour cosmetics
E-commerce faces challenges as consumers prefer to buy in person
The economising trend sees consumers switch to dermocosmetic offerings
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing awareness of the dangers of sun exposure drives sales of sun care
Parents prioritise baby and child-specific products and are unwilling to trade down
Intense competition as multinationals continue to lead the landscape
PROSPECTS AND OPPORTUNITIES
Low birth rates and rising price points may challenge sales
Growing awareness of sensitive skin care drives retail volume growth
Further growth for pharmacies that focus on deals and discounts
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players focus on multipacks and family products, aligning with rising price sensitivity
Hand sanitisers decline as the risk of COVID-19 reduces
Colgate-Palmolive retains its leadership of bath and shower
PROSPECTS AND OPPORTUNITIES
Body wash/shower gel to drive innovative and rising demand
Retailers offer deals and discounts as local players have the opportunity to grow
Enhanced hygiene routines benefit sales across the forecast period
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2017-2022
Table 33 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 35 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 36 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 38 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to socialising boosts growth for colour cosmetics in 2022
Rising unit prices hinder retail value sales as consumers hunt for cheaper options
L’Or?al Groupe retains its lead, offering an extensive product portfolio
PROSPECTS AND OPPORTUNITIES
Stable performance as consumers spend more time outside of the household
Social media and influencers boost the performance of colour cosmetics
Pharmacies attract consumers through exclusive brands and attractive discounts
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to active lifestyles boosts retail volume sales of deodorants
Deodorant sprays offer a wide assortment but face availability issues
Unilever retains its leadership of deodorants with a wide product portfolio of mass brands
PROSPECTS AND OPPORTUNITIES
Positive growth is driven by enhanced hygiene standards and product innovation
Rising unit prices leads consumers to search for deals and discounts
Deodorant sprays remain popular, despite health challenges
CATEGORY DATA
Table 50 Sales of Deodorants by Category: Value 2017-2022
Table 51 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 53 NBO Company Shares of Deodorants: % Value 2018-2022
Table 54 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 55 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 56 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 58 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and events boosts growth for depilatories in 2022
Hair removal services in salons challenge retail volume growth for depilatories
International players retain the lead, offering brands with positive reputations
PROSPECTS AND OPPORTUNITIES
Rising health awareness boosts the use of natural ingredients in depilatories
Rising price sensitivity and use of professional salons challenges forecast growth
Growing competition will facilitate the launch of more affordable brands
CATEGORY DATA
Table 59 Sales of Depilatories by Category: Value 2017-2022
Table 60 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Depilatories: % Value 2018-2022
Table 62 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 63 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return of tourists to the country boosts growth in premium fragrances
Mass fragrances suffer from declining disposable incomes as consumers look to economise
Direct sellers benefit from a lack of strong competition, as Puig Rus leads
PROSPECTS AND OPPORTUNITIES
Price-sensitive consumers adapt their use of fragrances, focusing on discounts
Premium fragrances have room for growth as players focus on innovation
E-commerce will continue to play an important role
CATEGORY DATA
Table 65 Sales of Fragrances by Category: Value 2017-2022
Table 66 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Fragrances: % Value 2018-2022
Table 68 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 71 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Added value, including natural ingredients, boosts retail value growth
Salon professional hair care is challenged by rising price-sensitivity
Multinationals lead hair care, as Procter & Gamble Co retains its top spot
PROSPECTS AND OPPORTUNITIES
Busy lifestyles and a rise in social occasions drives growth in hair care
Competition between retailers expands the consumer base for hair care
Innovation focuses on natural ingredients to align with consumer demands
CATEGORY DATA
Table 73 Sales of Hair Care by Category: Value 2017-2022
Table 74 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 75 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 76 NBO Company Shares of Hair Care: % Value 2018-2022
Table 77 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 78 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 79 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 80 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 81 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Socialising and events drives the use of men’s grooming products in 2022
The influence of social media boosts the use of men’s grooming products
Procter & Gamble Co maintains its lead, with a strong presence in men’s shaving
PROSPECTS AND OPPORTUNITIES
Tourists boost growth in men’s grooming while price-sensitivity challenges sales
Multinational players focus on innovations aligned to skin care needs
The growing trend of facial hair challenges growth but creates opportunities
CATEGORY DATA
Table 84 Sales of Men’s Grooming by Category: Value 2017-2022
Table 85 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 88 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 89 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 91 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers search for competitive offers as price point becomes key
Players focus on toothbrush sales, with opportunity for growth on the landscape
Multinational players continue to dominate oral care in Georgia due to a lack of local production
PROSPECTS AND OPPORTUNITIES
Price-sensitive behaviour will see consumers trade down to save costs
Growing competition is set to widen the offer of value-added and low-cost products
Toothbrushes provide an opportunity for growth across the forecast period
CATEGORY DATA
Table 93 Sales of Oral Care by Category: Value 2017-2022
Table 94 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 95 Sales of Toothbrushes by Category: Value 2017-2022
Table 96 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 98 NBO Company Shares of Oral Care: % Value 2018-2022
Table 99 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 100 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 102 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales are driven by rising awareness as social media highlights skin care routines
The rising number of brands available on the landscape aids retail volume growth
L’Or?al maintains its lead, offering innovative, advanced formulas
PROSPECTS AND OPPORTUNITIES
Rising awareness of the benefits of skin care drives ongoing demand
The availability of active ingredients and advanced formulas boosts retail value growth
Price sensitivity leads consumers to trade down to cheaper brands
CATEGORY DATA
Table 104 Sales of Skin Care by Category: Value 2017-2022
Table 105 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 106 NBO Company Shares of Skin Care: % Value 2018-2022
Table 107 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 109 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and increase in tourists boosts retail volume growth
Baby and child-specific sun care fares well as parents prioritise the wellbeing of their children
Beiersdorf continues leading sun care with its trusted global brand Nivea Sun
PROSPECTS AND OPPORTUNITIES
Tourism boost sales, while SPF in skin care continues to challenge growth
Price-sensitive consumers look for discounts, unwilling to trade down
The expansion of pharmacies across the country drives the availability of sun care
CATEGORY DATA
Table 111 Sales of Sun Care by Category: Value 2017-2022
Table 112 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 113 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 114 NBO Company Shares of Sun Care: % Value 2018-2022
Table 115 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 117 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
