Strategies for Global Beauty Players to Extend Presence in Emerging Markets
With future growth opportunities to come from emerging markets, companies are working towards global expansion, but mostly relying on the urban markets, where the expanding middle class is now opting for Western brands. There is, however, a large untapped market amongst the low-income group in these countries, whose sheer size could provide a major growth impetus. To attract these consumers, companies need to adapt to more innovative marketing and product development.
Euromonitor International's Strategies for Global Beauty Players to Extend Presence in Emerging Markets global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Strategies for Global Beauty Players to Extend Presence in Emerging Markets global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategies for Global Beauty Players to Extend Presence in Emerging Markets
Euromonitor International
December 2010
Introduction
Global Expansion
Addressing Cultural Needs
Catering to Economic Conditions
Hands on Marketing
Further Growth Potential
Market Dynamics
Recommendations
Euromonitor International
December 2010
Introduction
Global Expansion
Addressing Cultural Needs
Catering to Economic Conditions
Hands on Marketing
Further Growth Potential
Market Dynamics
Recommendations
