Oral Care in the US
As consumers better understand the importance of oral health in overall health, they look to invest in premium products that offer value and efficacy. In 2022, Colgate launched its Optic White Pro Series whitening toothpaste that boasts removal of 15 years of stains with the “ease of using toothpaste”. It is the first toothpaste to contain 5% hydrogen peroxide and is safe for daily use. With a retail price of USD10, the premiumisation seen in Optic White Pro Series is indicative of consumers’ in...
Euromonitor International's Oral Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Oral Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Why segment consumers by type?
Breakdown of consumer types in the US
Who is the Balanced Optimist?
Best ways to target the Balanced Optimist
Who is the Minimalist Seeker?
Best ways to target the Minimalist Seeker
Who is the Cautious Planner?
Best ways to target the Cautious Planner
Who is the Conservative Homebody?
Best ways to target the Conservative Homebody
Who is the Undaunted Striver?
Best ways to target the Undaunted Striver
Who is the Empowered Activist?
Best ways to target the Empowered Activist
Who is the Secure Traditionalist?
Best ways to target the Secure Traditionalist
Age and gender
City size and parental status
Education
Employment (1)
Employment (2)
Income
Euromonitor International’s Consumer Types series
How do we create our Consumer Types?
Why segment consumers by type?
Breakdown of consumer types in the US
Who is the Balanced Optimist?
Best ways to target the Balanced Optimist
Who is the Minimalist Seeker?
Best ways to target the Minimalist Seeker
Who is the Cautious Planner?
Best ways to target the Cautious Planner
Who is the Conservative Homebody?
Best ways to target the Conservative Homebody
Who is the Undaunted Striver?
Best ways to target the Undaunted Striver
Who is the Empowered Activist?
Best ways to target the Empowered Activist
Who is the Secure Traditionalist?
Best ways to target the Secure Traditionalist
Age and gender
City size and parental status
Education
Employment (1)
Employment (2)
Income
Euromonitor International’s Consumer Types series
How do we create our Consumer Types?