Oral Care in Turkey

Date: April 26, 2016
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: O3D82DE3C21EN
Leaflet:

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Oral care registered 12% current value growth in 2015, with sales stimulated by the launch of a large number of new products which claim to have more advanced formulas. Examples of these products include Parodontax Dis Macunu Malkron Teknolojisi, launched in toothpaste by GlaxoSmithKline in 2014. This new product has a technologically advanced formulation that utilises high levels of extra fine sodium bicarbonate to remove more plaque and help stop bleeding gums. On the other hand,...

Euromonitor International's Oral Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Oral Care by Category: Value 2010-2015
  Table 2 Sales of Oral Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Toothbrushes by Category: Value 2010-2015
  Table 4 Sales of Toothbrushes by Category: % Value Growth 2010-2015
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
  Table 6 NBO Company Shares of Oral Care: % Value 2011-2015
  Table 7 LBN Brand Shares of Oral Care: % Value 2012-2015
  Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
  Table 9 LBN Brand Shares of Toothpaste: % Value 2012-2015
  Table 10 Forecast Sales of Oral Care by Category: Value 2015-2020
  Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
  Table 12 Forecast Sales of Toothbrushes by Category: Value 2015-2020
  Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Procter & Gamble Tuketim Mallari Sanayi Ltd Skt in Beauty and Personal Care (turkey)
Strategic Direction
  Summary 1 Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
  Summary 2 Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To Grow
Premium Beauty and Personal Care Brands Outperform Mass Brands
Multinational Companies Hold Dominant Position
New Product Development Drives Sales in the Market
A Positive Performance Is Expected in Beauty and Personal Care During the Forecast Period
Key Trends and Developments
the 'selfie' Trend Drives New Product Development
Changing Demographics and Lifestyles Shape Sales Trends in Beauty and Personal Care
Demand for Natural and Organic Products Is Expanding
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 3 Research Sources
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