Oral Care in Italy

Date: May 4, 2018
Pages: 21
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: O15B79BC440EN
Leaflet:

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Oral care is benefiting from growing consumer awareness of the importance of prevention and proper oral hygiene. Nonetheless, most Italian consumers, at least once in their life, have issues with dental caries. There is still not enough attention being paid to oral hygiene at home and in terms of visits to the dentist for check-ups and cleaning. According to AIC (Italian Academy of Conservative Dentistry), one third of Italians clean their teeth only once a day, normally in the evening; and 65%...

Euromonitor International's Oral Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Increasing Awareness of Prevention Drives Sales
Electric Toothbrushes Become Increasingly Popular
Competitive Landscape
Brands Belonging To Multinationals Lead Oral Care in Italy
Innovation To Remain A Key Differentiation Strategy
Category Data
  Table 1 Sales of Oral Care by Category: Value 2012-2017
  Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Toothbrushes by Category: Value 2012-2017
  Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
  Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
  Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
  Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
  Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Sees Positive Growth Overall in 2017
Italian Consumers Reward Delicate Formulations and Natural Ingredients
L'Oréal Leads, While Kiko Milano Is the Top Brand
Internet Retailing and Drugstores Gain Ground
Higher Consumer Confidence To Sustain Growth in Beauty and Personal Care
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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