Mustika Ratu Tbk PT in Beauty and Personal Care (Indonesia)

August 2014 | 3 pages | ID: M7EB04EDE56EN
Euromonitor International Ltd

Abstracts

Looking ahead, Mustika Ratu is set to explore and expand into other areas of beauty and personal care. Contending with fierce competition from both international and domestic players, the company is likely to step up its marketing efforts in a bid to improve its brand differentiation. Additionally, in response to the head-on confrontation with its biggest rival, Martha Tilaar, it is likely to explore other new areas in beauty and personal care with an aim to capitalise on the untapped...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mustika Ratu Tbk PT: Key Facts
Summary 2 Mustika Ratu Tbk PT: Operational Indicators
Company Background
Production
Summary 3 Mustika Ratu Tbk PT: Production Statistics 2013
Competitive Positioning
Summary 4 Mustika Ratu Tbk PT: Competitive Position 2013