Mirato Nuova SpA in Beauty and Personal Care (Italy)

September 2013 | 3 pages | ID: MF9DEA84085EN
Euromonitor International Ltd

Abstracts

Italy will remain Mirato Nuova’s main market, although it will continue to focus on exports so as to counterbalance the Italian difficult economic situation. In order to strengthen its domestic position the company will continue to invest in acquisition of brands and companies operating within beauty and personal care. International expansion has been slowing down due to the current domestic recession, and Mirato will now have a stronger focus on Italy and the Italian market; it is continuing...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mirato Nuova: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mirato Nuova: Competitive Position 2012