Micys Co Srl in Beauty and Personal Care (Italy)
Micys Co’s Pupa/Pupa Milano brand is famous for its new and always fresh seasonal collections, which anticipate cosmetics trends and which marketers and designers always perceive as an event when they are introduced. The latest collection, called China Doll, anticipates the newest trend of glitter and shiny colours. The major company focus is now on export, which already covers 40% of total company sales. As a matter of fact, international markets represent a strong opportunity for growth at a...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Micys Co Srl: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Micys Co Srl: Competitive Position 2012
Key Facts
Summary 1 Micys Co Srl: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Micys Co Srl: Competitive Position 2012