Men's Grooming in Italy

Date: April 26, 2016
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MBBDA6F732BEN
Leaflet:

Download PDF Leaflet

Shaving products account for the greatest proportion of sales in the Italian men’s grooming category for cultural reasons, despite the trend among younger males to wear a beard. The shaving category is followed by fragrances. Post-shave and skin care products do not see high penetration, as the challenge in these categories is to increase sales through consumer education; however, lower promotional budgets in recent years have constrained such activity. Although the performance in 2015 remained...

Euromonitor International's Men's Grooming in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Grooming by Category: Value 2010-2015
  Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
  Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
  Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
  Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
  Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
  Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
  Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
  Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
  Summary 1 Beiersdorf SpA: Key Facts
Competitive Positioning
  Summary 2 Beiersdorf SpA: Competitive Position 2015
L'Oreal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
  Summary 3 L'Oreal Italiana Saipo SpA: Key Facts
  Summary 4 L'Oreal Italiana Saipo SpA: Operational Indicators
Competitive Positioning
  Summary 5 L'Oreal Italiana Saipo SpA: Competitive Position 2015
Mirato SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
  Summary 6 Mirato SpA: Key Facts
Competitive Positioning
  Summary 7 Mirato SpA: Competitive Position 2015
Executive Summary
Continued Gradual Improvement in Market Performance
Rising Confidence and Health Awareness Contribute To Growth of Some Categories
Multinationals Valued for Quality, But Private Label Products See Gains
Designer Brands Focus on Beauty Presence
Gradually Improving Economy and Spending Power To Underpin Future Performance
Key Trends and Developments
Consumers Seek Convenience and Functionality at Competitive Prices
Male Consumers Represent Strong Potential Target Group
Consumers Seek Omni-channel Strategy
Outlook
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 8 Research Sources
Skip to top


Men's Grooming in Brazil US$ 990.00 Jun, 2016 · 32 pages

Ask Your Question

Men's Grooming in Italy
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: