Men's Grooming in Saudi Arabia

April 2024 | 24 pages | ID: M4323A33D10EN
Euromonitor International Ltd

Abstracts

An increasing number of Saudi men are now considering using men’s grooming products to help them to create the best versions of themselves. Saudi men want to be well groomed but want to follow simple and relatively quick routines to achieve this. As well as focusing on their appearance there is a growing interest in what impact men’s grooming can have on their health and wellness. This is also encouraging men to invest in products such as men’s skin care, with there being a growing interest in m...

Euromonitor International's Men's Grooming in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Grooming market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Men's Grooming in Saudi Arabia
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

MEN'S GROOMING IN SAUDI ARABIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Men’s grooming receiving growing interest but increasing competition for men’s shaving undermines category growth
Gillette continues to lead men’s grooming while Nivea faces growing competition in men’s skin care
Health and beauty specialists lead distribution in men’s grooming
PROSPECTS AND OPPORTUNITIES
Strong potential of men’s grooming likely to encourage innovation and new product development
Economic growth and more tourists set to boost sales – especially of men’s fragrances
E-commerce set to gain share in men’s grooming over the forecast period
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources