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India Male Cosmetics Market-Consumer Insight 2012

March 2012 | 55 pages | ID: IAED2A269AFEN
Kuick Research

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The Indian cosmetic industry landscape has been witnessing a phenomenal transition from females focused product to male grooming product category. In recent years, male grooming business has emerged as the new growth frontier for cosmetic companies operating in Indian market. The consumption of cosmetics products by Indian male has witnessed upward trend driven by changing lifestyle and increasing rate of urbanization. In India, male consumers are now coming at par with female consumers when it comes to using cosmetics products like fairness cream, anti dark circle cream or even anti wrinkle products.

The consumption of cosmetics products by Indian male has witnessed upward trend in recent years. The Indian male are now coming at par with female consumers when it comes to using cosmetics products like fairness cream, anti dark circle cream or even anti wrinkle products. In our survey results most of the men were found using cosmetic products even if these products are available for female consumers.

The male cosmetics market in India is still in its infancy stage and offers immense opportunity to cosmetics companies which are planning to target male consumers in coming years. The market is yet to be structured and will definitely help the early entrants to get high degree of product acceptability among male consumers. The market is anticipated to witness double digit growth in coming years driven by increasing spending and changing lifestyle among male consumers.

A survey was carried out by KuicK Research to determine the multiple aspects related Male Cosmetics Market in India. The main focus of the survey was to identify and analyze the Spending and Usage pattern across various cosmetics products categories by Male Consumers.

Male Cosmetics Market Survey Sampling

A simple random sampling was used to conduct interviews.

The samples covered for this research were Male consumers aged 15 years to 50 years, from SEC A / B households, representing various income groups. They comprised of users of various product categories covered.The samples included students, self employed professionals, working professionals, businessmen.

Samples were selected from the following cities:

Delhi/NCR, Mumbai, Jaipur, Pune, Chandigarh, Lucknow, Bengaluru, Kolkata, Chennai, Bhopal, Amritsar, Ahmedabad, Nagpur, Coimbatore, Kochi, Panaji and Hyderabad

Male Cosmetics Market Survey Methodology

Interviews were conducted in a 2-fold way:

A) Online Interviews - Mails were sent to our panel members, based on their usage habits.

B) Face to Face Interviews – These were also conducted at various purchase points like malls, markets, general
stores, cosmetic stores, etc.
1.INDIA MALE COSMETICS MARKET OVERVIEW

2.MALE COSMETICS SURVEY SAMPLING & METHODOLOGY

3.THE CONSUMER DEMOGRAPHICS

4.INDIA MALE COSMETIC CONSUMER BEHAVIOR SURVEY 2012

4.1 Shave Gel / Foam / Cream
4.2 Blades & Razors
4.3 Fairness Cream
4.4 Face Wash
4.5 Face Pack/Scrub
4.6 After Shave Lotion
4.7 Sunscreen
4.8 Shampoo
4.9 Conditioner
4.10 Hair Styling Gel
4.11 Hair Color
4.12 Deodorant
4.13 Anti Dark Circle/ Anti Age Cream

5.HABITS & PRACTICES OF MALES TOWARDS COSMETICS PRODUCTS

6.COMPETITIVE LANDSCAPE & MEN’S COSMETIC PRODUCTS IN MARKET

6.1 L’Oreal
6.2 Emami
6.3 Beiersdorf
6.4 Hindustan Unilever Limited
6.5 Procter & Gamble

LIST OF FIGURES

Figure 1-1: India Male Cosmetics Market (Crore/US$), 2011-2016
Figure 3-1: Age Profile of Male Consumer Using Cosmetic Products
Figure 3-2: Male Consumer by Income Group
Figure 4-1: Where Do You Prefer To Shave: Home/ Salon
Figure 4-2: What Do You Prefer For Shaving: Gel/Cream/Foam
Figure 4-3: How Frequently You Shave (Usage of Gel/Cream/Foam)
Figure 4-4: How Frequently You Buy Shaving Gel /Cream/Foam
Figure 4-5: How Much You Spend on Shaving Gel/Cream/ Foam in Single Purchase
Figure 4-6: What Do You Prefer For Shaving: Disposable Razors/Traditional Double Edge Razors/ Replaceable Blade Razors
Figure 4-7: What is Your Average Spend on Blades and Razors in Single Purchase
Figure 4-8: How Frequently You Buy Blades and Razors
Figure 4-9: Whether You Use Fairness Cream
Figure 4-10: Whether You Have Use Any Fairness Cream Only Available For Females
Figure 4-11: How Frequently You Use Fairness Cream
Figure 4-12: How Frequently You Purchase Fairness Cream
Figure 4-13: What is Your Average Monthly Spend on Fairness Creams
Figure 4-14: What Product You Use: Soap/Face Wash
Figure 4-15: How Frequently You Use Face Wash
Figure 4-16: How Frequently You Purchase Face Wash
Figure 4-17: What is Your Average Spend on Face Wash in Single Purchase
Figure 4-18: Whether You Use Face Pack / Scrub
Figure 4-19: Where You Use Face Pack / Scrub: Home/Salon
Figure 4-20: How Frequently You Use Face Pack / Scrub
Figure 4-21: How Frequently You Purchase Face Pack/Scrub
Figure 4-22: Average Spend On Face Pack / Scrub on Single Purchase/Salon Bill
Figure 4-23: Whether You Use After Shave Lotion
Figure 4-24: How Frequently You Use After Shave Lotion
Figure 4-25: How Frequently You Purchase Shaving Lotion
Figure 4-26: What is Your Average Spend on Purchase of Shaving Lotion
Figure 4-27: Whether You Use Sunscreen Lotion
Figure 4-28: How Frequently You Use Sunscreen Lotion
Figure 4-29: How Frequently You Buy Sunscreen Lotion
Figure 4-30: Average Spend On Sunscreen Lotion
Figure 4-31: Whether You Use Shampoo
Figure 4-32: How Frequently You Use Shampoo
Figure 4-33: How Frequently You Purchase Shampoo
Figure 4-34: What Package of Shampoo You Buy: Sachet/Bottle
Figure 4-35: What is Your Average Spend on Shampoo in Single Purchase
Figure 4-36: Whether You Use Hair Conditioner
Figure 4-37: How Frequently You Use Hair Conditioner
Figure 4-38: How Frequently You Purchase Hair Conditioner
Figure 4-39: Package of Hair Conditioner Usually Purchased by Men
Figure 4-40: Average Spend On Hair Conditioner by Men
Figure 4-41: Share of Male Consumer Using Hair Styling Gel
Figure 4-42: How Frequently You Use Hair Styling Gel
Figure 4-43: How Frequently You Purchase Hair Styling Gel
Figure 4-44: Average Spend On Hair Styling Gel in Single Purchase
Figure 4-45: Share of Male Consumer Using Hair Colors/Dye/Mehndi
Figure 4-46: Where You Color Your Hair: Home/Salon
Figure 4-47: What Product Used For Coloring Hair: Dye/ Color/ Mehndi
Figure 4-48: How Frequently You Use Hair Color / Dye/ Mehndi
Figure 4-49: How Frequently You Purchase Hair Color/ Dye/ Mehndi
Figure 4-50: Average Spend On Hair Color / Dye / Mehndi
Figure 4-51: How Frequently You Use Deodorant
Figure 4-52: How Frequently You Purchase Deodorant
Figure 4-53: Average Monthly Spend On Deodorant
Figure 4-54: Whether You Use Anti Dark Circle or Anti Age Cream
Figure 4-55: How Frequently You Use Anti Dark Circle or Anti Age Cream
Figure 4-56: How Frequently You Purchase Anti Dark Circle or Anti Age Cream
Figure 4-57: Average Spend On Anti Dark Circle or Anti Age Cream
Figure 5-1: Why Do You Use Cosmetic Products
Figure 5-2: Whether the Indian Cosmetics Industry is More Inclined Towards Female Cosmetics Products
Figure 5-3: Have You Ever Used Any Female Specific Cosmetics Products
Figure 5-4: Who Purchases Cosmetic Products For You: Self/Family/Friends
Figure 5-5: From Where You Purchase Cosmetic Products
Figure 5-6: Whether You Purchase a Separate Male Cosmetic Product Rather Than Female Product
Figure 5-7: Willing To Pay Extra/Premium Price For Male Specific Cosmetic Product
Figure 5-8: Whether You Will Shift Brand If Another Brand is Available At Lower Cost
Figure 5-9: Whether You Visits Salon
Figure 5-10: How Frequently You Visit Salon
Figure 5-11: What Services You Avail at Salon
Figure 5-12: How Frequently You Avail Services at Salon
Figure 5-13: Whether You Tell Barber to Use Preferred Brand of Product


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