Henkel Ibérica SA in Beauty and Personal Care (Spain)

July 2013 | 4 pages | ID: HFED0079239EN
Euromonitor International Ltd

Abstracts

The Spanish subsidiary of Henkel is immersed in the same growth strategy as the rest of the company with growth objectives focused on 2016. Two key points are part of this strategy: consolidating brands in the different markets and innovation. In Spanish beauty and personal care, innovation was the key to competing more effectively against private label products. This was the case for Gliss new hair care products, especially launched into Spain as the first hair oil and the first dry shampoo.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HENKEL IBÉRICA SA IN BEAUTY AND PERSONAL CARE (SPAIN)
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Henkel Ibérica SA: Key Facts
Summary 2 Henkel Ibérica SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Henkel Ibérica SA: Competitive Position 2012