Hair Care in Turkey

Date: April 26, 2016
Pages: 36
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: HB2ECCC6390EN
Leaflet:

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Hair care registered current value growth of 11% in 2015, a weaker performance than the current value CAGR of 13% registered over the entire review period as a result of a gradual maturation in hair care. Growth in the category over the review period continued to be fuelled by the launch of new and sophisticated products which aims to nourish & protect hair and prevent hair loss. Examples of these products are Naturals by Watsons Olive Shampoo, which contains organic olive oil, grape seed oil...

Euromonitor International's Hair Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2010-2015
  Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
  Summary 1 Avon Kozmetik Urunleri San ve Tic AS: Key Facts
  Summary 2 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators
Competitive Positioning
  Summary 3 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2015
L'Oreal Turkiye Kozmetik San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
  Summary 4 L'Oreal Turkiye Kozmetik San ve Tic AS: Key Facts
Competitive Positioning
  Summary 5 L'Oreal Turkiye Kozmetik San ve Tic AS: Competitive Position 2015
Procter & Gamble Tuketim Mallari Sanayi Ltd Skt in Beauty and Personal Care (turkey)
Strategic Direction
  Summary 6 Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
  Summary 7 Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To Grow
Premium Beauty and Personal Care Brands Outperform Mass Brands
Multinational Companies Hold Dominant Position
New Product Development Drives Sales in the Market
A Positive Performance Is Expected in Beauty and Personal Care During the Forecast Period
Key Trends and Developments
the 'selfie' Trend Drives New Product Development
Changing Demographics and Lifestyles Shape Sales Trends in Beauty and Personal Care
Demand for Natural and Organic Products Is Expanding
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 8 Research Sources
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