Hair Care in Bulgaria

Date: April 26, 2016
Pages: 31
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H008DD39CF9EN
Leaflet:

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The hair care category in Bulgaria is mature and characterised by many products. In 2015, retail value sales rose modestly alongside a marginal increase in average unit prices. Unit price growth was surprising given the general deflationary trend in the country. It stemmed from manufacturers’ activities in new product development designed to make their products stand out from the crowd and offer consumers more added value. Shampoos remained the largest category, accounting for 37% of retail...

Euromonitor International's Hair Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2010-2015
  Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Aroma Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
  Summary 1 Aroma AD: Key Facts
  Summary 2 Aroma AD: Operational Indicators
Competitive Positioning
  Summary 3 Aroma AD: Competitive Position 2015
Rubella Beauty Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
  Summary 4 Rubella Beauty Ad: Key Facts
  Summary 5 Rubella Beauty Ad: Operational Indicators
Competitive Positioning
  Summary 6 Rubella Beauty Ad: Competitive Position 2015
Solvex Ood in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
  Summary 7 Solvex Ood: Key Facts
  Summary 8 Solvex Ood: Operational Indicators
Competitive Positioning
  Summary 9 Solvex OOD: Competitive Position 2015
Executive Summary
Value Growth for Beauty and Personal Care in 2015
Market Recovers After the 2014 Banking Crisis
Internationals Consolidate Their Leading Positions in Beauty and Personal Care
New Product Development Focuses on Ingredients and Functionality
Growth Set To Remain Positive, Albeit Low, for Beauty and Personal Care
Key Trends and Developments
Continued Investment in Advertising
Rapidly Declining and Ageing Population Shape Market Trends and Inhibit Growth
Fragmented Market Is Led by Multinationals
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 10 Research Sources
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