Fragrances in Kenya

Date: June 9, 2016
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: FE3ABD63037EN
Leaflet:

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Fragrances in Kenya is a highly fragmented category in which numerous small and medium-sized enterprises currently operate, covering all major cities throughout the country and offering affordable fragrances, including products imported from Dubai, the UK, Turkey and Thailand which appeal to a wide segment of the working population.

Euromonitor International's Fragrances in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Fragrances by Category: Value 2010-2015
  Table 2 Sales of Fragrances by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Fragrances: % Value 2011-2015
  Table 4 LBN Brand Shares of Fragrances: % Value 2012-2015
  Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
  Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
  Table 7 Forecast Sales of Fragrances by Category: Value 2015-2020
  Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
Oriflame East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
  Summary 1 Oriflame East Africa Ltd: Key Facts
Competitive Positioning
  Summary 2 Oriflame East Africa Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To See Strong Growth in 2015
Heightened Marketing Activities Promote Value and Volume Growth
the Local Subsidiaries of Major Multinational Companies Lead the Market in 2015
Use of Natural Ingredients Remains the Core Theme for New Products in 2015
Growth Expected During the Forecast Period As Income Levels Rise
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 3 Research Sources
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