Fragrances in Italy

Date: May 4, 2018
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: FCE468DF13BEN
Leaflet:

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The premium segment, which accounted for the large majority of retail value sales in fragrances in 2017, continued to benefit from the offer of luxury products at more affordable prices than apparel and footwear by related designer brands. Premium fragrances are highly popular luxury accessories and gift options in Italy. In order to provide a brand with a luxury feel, manufacturers invest heavily in advertising campaigns, especially before Christmas, when visits to perfumeries and fragrance sal...

Euromonitor International's Fragrances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Premium Fragrances Offer Accessible Luxury
Unisex and Naturally-positioned Fragrances Set To Be the Protagonists
Competitive Landscape
Parfums Christian Dior and L'oréal Chase Coty
New Product Launches and Strategic Advertising Engage Italian Women
Category Data
  Table 1 Sales of Fragrances by Category: Value 2012-2017
  Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
  Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
  Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
  Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Sees Positive Growth Overall in 2017
Italian Consumers Reward Delicate Formulations and Natural Ingredients
L'Oréal Leads, While Kiko Milano Is the Top Brand
Internet Retailing and Drugstores Gain Ground
Higher Consumer Confidence To Sustain Growth in Beauty and Personal Care
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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