Fragrances in Sweden

April 2024 | 22 pages | ID: FC73C8DBC9DEN
Euromonitor International Ltd

Abstracts

A powerful current of premiumisation is sweeping fragrances in Sweden. Consumers are increasingly drawn to niche or artisanal scents, seeking individuality and exclusivity. These unique olfactory experiences offer a way to stand out from the crowd. Furthermore, premium brands consistently fuel excitement with a steady stream of new launches, keeping the fragrance journey fresh and captivating. The element of status also plays a role. Owning a premium fragrance is perceived as an attainable luxur...

Euromonitor International's Fragrances in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fragrances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Fragrances in Sweden
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

FRAGRANCES IN SWEDEN
KEY DATA FINDINGS

2023 DEVELOPMENTS

A premium deluge: A quest for distinction
A mass market revival: Familiar faces return
Diverging approaches to growth in mass vs premium fragrances
PROSPECTS AND OPPORTUNITIES
Premiumisation takes centre stage
Beyond traditional categories: The rise of premium sets
Maintaining momentum: A market reaching maturity
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2018-2023
Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN SWEDEN
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources