Fragrances in Home Care in the US

September 2011 | 45 pages | ID: F26750C4AE5EN
Euromonitor International Ltd

Abstracts

Fragrance ingredient volumes in home care are set to decrease from 2010 to 2013. Fragrances reignite interest in home care; concentrated liquid detergents, fabric softeners and air fresheners have never looked more appealing. Although complex fragrances lure consumers with take-me-away, delicious and aromatherapy experiences, consumers still appreciate simple, clean scents. Brand manufacturers are trying to create unique positioning within a mature market and waning brand loyalty.

Euromonitor International’s Fragrances in Home Care in the US country reports offer a comprehensive overview of the flavour and fragrance markets, giving specific consideration to the unique market conditions of each focal country. It highlights the major drivers behind flavour and fragrance supply and demand and provides detailed analysis of individual flavours and fragrances and the product categories they are used in. It also examine national prospects, highlighting opportunities and challenges for flavour and fragrance usage

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fragrances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
Concept Drivers
Fragrance Volumes
Concentrated Liquid Detergents
Fabric Softeners
Air Care