Fragrances in Hair Care in Japan

Date: October 23, 2011
Pages: 31
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F9C94557B51EN

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Many consumers in Japan focus more on functionality of hair care products rather than aroma. Particularly, in hair salons, customers have little choice for aroma, but aroma is gaining more importance especially among younger generations. Soft and subtle fragrances are favoured in Japan rather than strong fragrances. Floral fragrances, especially roses, are the most popular. More complex fragrances, similar to those found in perfumes, have been introduced recently.

Euromonitor International’s Fragrances in Hair Care in Japan country reports offer a comprehensive overview of the flavour and fragrance markets, giving specific consideration to the unique market conditions of each focal country. It highlights the major drivers behind flavour and fragrance supply and demand and provides detailed analysis of individual flavours and fragrances and the product categories they are used in. It also examine national prospects, highlighting opportunities and challenges for flavour and fragrance usage

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Concept Drivers
Fragrance Volumes
Salon Hair Care
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