Fragrances in Greece

Date: May 4, 2018
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F9FBAFA6FB7EN
Leaflet:

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Premium fragrances has been hardest hit by Greece’s economic recession among all beauty and personal care categories. Comprising of very expensive and non-essential products, value sales have been drastically downsized as consumers have turned to cheaper products or smaller formats, chased after offers and discounts, or abandoned premium fragrances altogether. However, towards the end of the review period, sales stabilised and even recorded positive growth rates. Slow growth is anticipated over...

Euromonitor International's Fragrances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Return To (slow) Growth for Premium Fragrances
Facelift for Mass Men's Fragrances
Positive Performance of Independent Perfumeries Continues
Competitive Landscape
Notos Com Holdings Leads Premium Fragrances, Followed by L'oréal and Estée Lauder
Domestic Sarantis Leads Mass Fragrances
Category Data
  Table 1 Sales of Fragrances by Category: Value 2012-2017
  Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
  Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
  Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
  Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Crisis Increases the Popularity of Bargain-hunting
Ongoing Promotional Intensity Puts Pressure on Value Sales
L'oréal Leads A Market Dominated by Multinational Companies
Products With A Natural Positioning Remain in the Spotlight
Beauty and Personal Care To Stabilise at Low Levels Amid Ongoing Price Wars
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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