Depilatories in Turkey
The closure of beauty salons and restrictions on consumer mobility in light of the Coronavirus (COVID-19) pandemic, with a national lockdown in April 2021, as well as strong downward pressure on purchasing power, saw many consumers perform beauty routines, including hair removal, at home. This helped depilatories to return to retail volume growth in 2021. The ongoing economic fallout of COVID-19, exacerbated by high inflation and an energy crisis, continued this practice, leading to stronger ret...
Euromonitor International's Depilatories in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Depilatories in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Depilatories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
DEPILATORIES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Budget concerns foster at-home hair removal routines
Trend towards natural ingredients
Gillette remains overall leader but a local player tops hair removers/bleaches
PROSPECTS AND OPPORTUNITIES
Difficult economic situation to push use of depilatories
E-commerce to leverage convenience and privacy to win over consumers
Ongoing competition from electronic hair removal devices
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2017-2022
Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN TURKEY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Budget concerns foster at-home hair removal routines
Trend towards natural ingredients
Gillette remains overall leader but a local player tops hair removers/bleaches
PROSPECTS AND OPPORTUNITIES
Difficult economic situation to push use of depilatories
E-commerce to leverage convenience and privacy to win over consumers
Ongoing competition from electronic hair removal devices
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2017-2022
Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN TURKEY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources