Depilatories in Sweden

Date: May 4, 2017
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D75D3B42385EN
Leaflet:

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The abundancy of substitutes for hair removal limited growth for depilatories in Sweden during 2016. Products to use at home, such as epilators and IPLs, were on the rise during 2016, while many Swedes also showed an increasing interest in visiting clinics and beauty salons to get rid of unwanted hair. Swedish consumers have over the latter part of the review period therefore displayed a preference for permanent hair removal as the beauty norm in Sweden discards body hair.

Euromonitor International's Depilatories in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Category Data
  Table 1 Sales of Depilatories by Category: Value 2011-2016
  Table 2 Sales of Depilatories by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Depilatories: % Value 2012-2016
  Table 4 LBN Brand Shares of Depilatories: % Value 2013-2016
  Table 5 Forecast Sales of Depilatories by Category: Value 2016-2021
  Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2016-2021
Executive Summary
Maturity Hampers Growth
Trade Association for Smaller Swedish Brands Established in 2016
Niche Brands Gain Share
Skin Care and Colour Cosmetics Will Display the Highest Sales
Individualisation Influences Growth and Product Development
Key Trends and Developments
Apparel Retailers, Pharmacies and Beauty Retailers Are Expanding Their Private Label
Health Awareness Increases Demand for Natural Products
Men's Increasing Interest in Grooming Ensures More Niche Retailers and Brands
Market Data
  Table 7 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 9 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 10 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 15 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 19 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
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