Deodorants in the US

Date: May 18, 2017
Pages: 32
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D108BCF4C81EN
Leaflet:

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Deodorants continued to record steady growth in 2016. The fact that deodorants is a highly saturated category means that there are no major groups of potential consumers to target, other than children reaching puberty. The category's prospects for growth lie in encouraging consumers to spend more on deodorants which offer added value such as reduced underarm irritation, all-natural formulations and novel scents, thereby blurring the lines between the staid category of deodorants and the more dyn...

Euromonitor International's Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2011-2016
  Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
  Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
  Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
  Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
  Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Procter & Gamble Co, the in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
  Summary 1 The Procter and Gamble Co: Key Facts
  Summary 2 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
  Summary 3 The Procter & Gamble Co.: Competitive Position 2016
Executive Summary
US Beauty and Personal Care Market Grows in 2016 Despite Economic Slowdown
Purchasing Power of Millennials Increases, Driving Trends in the Industry
Major Players Undertake Divestments and Acquisitions To Remain Competitive
New Launches Heavily Feature Botanical Ingredients
Beauty and Personal Care Expected To Experience Moderate Continued Growth
Key Trends and Developments
New Technologies Engage Consumers With Product Recommendations and Education
Focus on Botanical Ingredients Drives Growth of Multifunctional Products
Transformation of the Retail Landscape Offers Opportunities for Rapid Growth
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 20 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources












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