Deodorants in the US

Date: April 27, 2016
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D108BCF4C81EN
Leaflet:

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Deodorants tends to be a category which grows solidly but rarely dramatically. It is fairly saturated and there are no major groups of potential consumers to encourage to start using deodorant products other than children reaching puberty. The category’s prospects for growth lie in getting consumers to spend more on deodorants which offer added value, such as through reducing underarm irritation or consisting of all-natural ingredients. However, the most important feature for the consumer...

Euromonitor International's Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2010-2015
  Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
  Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
  Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
  Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
  Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
  Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Procter & Gamble Co, the in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
  Summary 1 The Procter & Gamble Co: Key Facts
  Summary 2 The Procter & Gamble Co: Operational Indicators
Competitive Positioning
  Summary 3 The Procter & Gamble Co: Competitive Position 2015
Executive Summary
US Beauty and Personal Care Registers Healthy Current Value Growth in 2015
Major Beauty Players Look To Restructure
Products Providing New Benefits Blur Category Boundaries
US Market Becomes Increasingly Multicultural
Beauty and Personal Care Expected To Experience Moderate Continued Growth
Key Trends and Developments
Increasing Importance of the Masstige Segment
Market Segmentation and Personalisation
Naturals
  Table 10 Desired Product Features
Market Data
  Table 11 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 4 Research Sources
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