Deodorants in Turkey

Date: May 8, 2018
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D67033A9259EN
Leaflet:

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The rise of modern lifestyle trends in Turkey due to rapid urbanisation, which requires people to pay greater attention to personal hygiene, is increasing demand for deodorants. However, deodorants are still regarded as luxury items by many rural consumers. With the number of urban professionals increasing, interest in personal appearance is rising, with demand for deodorants set to rise further.

Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Modern Lifestyle Trends Boost Demand
Deodorant Pumps Leads Growth From Low Sales Base
Increasing Consumer Awareness
Competitive Landscape
Nivea Beiersdorf Leads Sales
Advertising Key To Success
Increasing Private Label Penetration
Category Data
  Table 1 Sales of Deodorants by Category: Value 2012-2017
  Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
  Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
  Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
  Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
  Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Sales Continue To Grow in 2017
Increasing Demand for Natural and Free-from Products
Online Sales Boosted by Various Factors
Innovation Drives Sales
Strong Growth Potential
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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Beauty and Personal Care Packaging in Turkey US$ 990.00 May, 2017 · 29 pages

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